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E Business

In: Business and Management

Submitted By shakilathil
Words 812
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E-Commerce 2015 Questions
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Chapter One
Review Questions 1. Describe three factors that would cause a company to continue doing business in traditional ways and avoid electronic commerce. 2. Figure1-5 lists roommate-matching services as a type of business that is well-suited to a combination of electronic and traditional commerce. In one paragraph, describe the elements of this service that would be best handled using traditional commerce and explain why. 3. Choose one major difference between the first wave and the second wave of electronic commerce. Write a paragraph that describes this difference to a person who is not familiar with either business or Internet technologies. 4. What are transaction costs and why are they important? 5. Provide one example of how electronic commerce could help change an industry’s economic structure from a hierarchy to a network. 6. How might managers use SWOT analysis to identify new applications for electronic commerce in their strategic business units? 7. In about 200 words, explain the difference between language translation and language localization.

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Chapter Two

Identify the key components of e-commerce business models.
A successful business model effectively addresses eight key elements: * Value proposition—how a company’s product or service fulfils the needs of customers. Typical e-commerce value propositions include personalization, customization, convenience, and reduction of product search and price delivery costs. * Revenue model—how the company plans to make money from its operations. Major e-commerce revenue models include the advertising model, subscription model, transaction fee model, sales model, and affiliate model. * Market opportunity—the revenue potential within a company’s intended...

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