Premium Essay


In: Business and Management

Submitted By grnjackson
Words 5178
Pages 21
Online Business Expansion Proposal
Gilda Nunley-Jackson
Western Governors University

This paper continues with the exploration of developing an online business expansion proposal for Cornerstone Christian School (CCS). The investigation validated by Oracle’s (2011) white paper offers the necessary criteria to consider before investing in an E-Commerce solution. The paper also discusses Search Engine Optimization (SEO) and optimization strategies, their importance and the benefits to both the customer and the company. Another very important reflection was the International consideration aspect and how it’s important to become familiar with each facet of the market to create a viable business. Lastly, a Customer Relationship Management (CRM) tool was selected to provide the highest level of interaction with customers and deliver a tracking mechanism for CCS as well as enhance their overall marketing abilities while effectively managing the business in order to be represented as a leader in the industry.

Online Business Expansion Proposal
Based on Cornerstone Christian School’s (CCS) lack of an E-Commerce solution, an underdeveloped website, lack of International consideration and absence of a Customer Relationship Management (CRM) tool, it is necessary to implement these guiding factors to expand their business into a more competitive leader in the private school industry. In the near future, it is imperative for CCS to add several tools, review their search engine strategies to include International consideration and have the ability to analyze all activity related to the customer from a marketing stance. These significant changes will offer CCS an enhanced way of conducting business with the overall intention of increasing their school enrollment.
Several E-commerce solutions will be reviewed before a recommendation is made to make use…...

Similar Documents

Free Essay

Business Information System

...Case study 1: Amazon’s Kindle e-reader 1. I think e-book cannot replace the print book. Because overuse the electronics such as KINDLE could lead to the students’ diminution of vision. Student also can gain more impression from print book. 2. Yes, but Kindle may get the few room in the market. Because, the function of Kindle is simple and easy to be replaced. But still have people may want to use the kindle to studying. Case study 2: Softsource: Building green and staying ahead 1. When we use machine to produce the good, it can release the carbon dioxide. With the development of industry, it releases the vast carbon dioxide and became to carbon footprint. But IT as a new technology can create the efficient and environmental system or machines to reducing the carbon footprints such as highly efficient cooling systems. 2. Green IT is a Sustainable information and Communications Technology. In my words, Green IT not only can promote the industry efficiency, but also try to reduce damage of environments. The benefit of Green IT is that it may minimize the negative impact on environment, while provide the optimal solution and system. 3. With using the its green IT data Centre, Softsource can acquire the leading-edge solutions, provide services to new market sectors, give its clients new levels of customization and efficiency and adopt world-class green credentials. 4. With the increase in complexity and unpredictability of business requirement as well as......

Words: 342 - Pages: 2

Premium Essay

E Brokovich

...1. PLOT OF THE Story The movie describes the story of Erin Brockovich, a struggling single mother who becomes connected to Ed Masry’s law firm because of an unfortunate car accident. She becomes interested in the cases between the community members of Hinkley, CA and a company by the name of Pacific Gas and Electric (PG&E), who have a plant in Hinkley. Several families in the Hinkley community have various health problems, from headaches, to miscarriages, to gastrointestinal cancer. Although Erin does not have a law degree, she is able to uncover many details of this case through her discussions with these families. She discovers the link between these health issues and hexavalent chromium in the water, which infiltrated the water system through PG&E’s plant. 2. ETHICAL ISSUES PRESENT IN THE MOVIE Individual Moral Values The movie shows how an individual’s moral principle changes or conflicts their personal moral value when in the corporate world. For example, lawyers and representatives of PG&E are not after for the welfare of the victims. In fact, they sent a representative to try to stop the investigation. An assumed employee from PG&E actually calls to threaten the safety of Erin and her children because of the valuable information that could prove their fault in the health issues of Hinkley community members. Clearly, this act depicts the business world in a damaging way, and how an individual’s moral values are being compromised when facing such conflict. This...

Words: 953 - Pages: 4

Free Essay

Assignment Question

...evaluation & conclusion o Evaluation = analysis..   5 Forces that shape industry competition The threat of new entrants Bargaining power of suppliers Bargaining power of buyers Threats of subitute products or services   2. As an individual (70 % of the assignment marks) MAX 2500 Each one of you must choose one of the following information resources topics. There should not be any duplication of topic within a group. Word limit: 2,000-2500 for each topic. a) Managing Strategic Use of IT (see what they are using on technology) Long term… Targets + action plan 3 components fact- analysis- suggestion and recommendation a. B2Employee invert… within company b. B2B across – with supplier (E-supply chain) c. B2C outward.. (crm) i. >> businesss point of view ii. Involve ceo cfo till down Accident 2k -find out cause/reason -compare with last year.. Compare = something which are relevant / identical chair vs chair Contrast find similarity/// eg apple and orange Analysis no citation minimum citation.. support ur argument with some citation b) Managing IT Operation Involve IT department How tesco manage its daily operation daily.. (eg TA answer the call of troubleshooting) Service support – daily operation NOT SELLING.. NOT PURCHASING… how they do on daily issues.. maybe they implemented ITIL.. APU.. got help desk.. gt problem u can email.. They inhouse develop / oursource ITIL standards how to operate and Service delivery – long......

Words: 1233 - Pages: 5

Premium Essay

P5 Unit 36 - Business Studies

...Business plan [pic] HDR Gaming Laneroad Ashford Kent TN23 5BT 012333252 07826425 Contents Page 1. Summary 3 2. Business overview 4 Introduction Current position Competitive advantage Growth plan 3. Business strategy 5 Tactics Strategic issues Core values 4. Marketing 6 SWOT and critical success factors Market research Distribution channels Strategic alliances E-commerce and technology Tactical promotion plan Marketing budget Credibility and risk reduction 5. Team and management structure 7 Skills, experience, training and retention Advisors Management systems 6. Financial budgets and forecasts 8 Profit and loss forecast Cash flow forecast Balance sheet forecast Capital expenditure budget Break-even analysis 1. Summary • HRD Gaming • We are a gaming business • We will be producing games which gives a unique experience to the gamers • We are a partnership business ran by 3 people – More money remaining to invest on other stuff 2. Business overview Introduction (HDR) Our business involves, 3 people, Hem Limbu, Dipesh Magar & Roshan Rai. Together we make the name HDR. We are a games developer. Our aim is to build accessories for different consoles and enhance their gaming performance. We started this business because we found out......

Words: 2647 - Pages: 11

Premium Essay

Finance Organization and Long Term Planning

...repayable in less than 10 years are another way to obtain some long term financing. These loans are typically secured against fixed assets with definite obligations on interest and principal repayment. The advantages of term loans are interest is tax deductible, does not result in dilution of control, issue cost of debt is lower, interest cost is normally fixed, and has a disciplining effect on management. The disadvantages are entails fixed obligation for interest and principal, non payment can lead to bankruptcy/legal action, debt contracts impose restrictions on the firm’s financial and operational flexibility, and if inflation rate dips, cost of debt higher than expected (Infobase, Ltd, 2012). Relative Risk One of the cost of doing businesss is a company must pay the supplier of capital for using there funds. Risk is the chance that investor’s return on their investment will be different than what they expected. Brigham and Ehrhardt state, “people will invest in relatively risky assets only if they expect to receive relatively high returns—the higher the perceived risk, the higher the expected rate of return an investor will demand (2012).” United States Treasury bonds are considered the safest investment as the government is unlikely to go out of business, therefore have a low return. Stocks of companies are a riskier option since they may fail therefore yield a higher return. In a company like Genesis if they would go and try obtain a loan from a bank the......

Words: 1054 - Pages: 5

Premium Essay

Business Plan

...summary C. Business description D. Business environment analysis E. SWOT analysis F. Description of the product or service G. Market analysis H. Marketing plan I. Competitive analysis J. Operations and management K. Financial components L. Supporting documents – attachments and milestones Typical addressed questions by the business plan: * What problem does the company's product or service solve? What niche will it fill? * What is the company's solution to the problem? * Who are the company's customers, and how will the company market and sell its products to them? * What is the size of the market for this solution? * What is the business model for the business (how will it make money)? * Who are the competitors and how will the company maintain a competitive advantage? * How does the company plan to manage its operations as it grows? * Who will run the company and what makes them qualified to do so? * What are the risks and threats confronting the business, and what can be done to mitigate them? * What are the company's capital and resource requirements? * What are the company's historical and projected financial statements? Components A. Title page and contents A business plan should be presented in a binder with a cover listing the name of the business, the name of the principal, address, phone number, e-mail and website addresses, and the date. This plan should look......

Words: 1560 - Pages: 7

Premium Essay

Cola War

...- Penetration is quite low and most of the subscribers do not see much value in the in this offering. The main reason behind is the higher pricing and content not meeting expectations. Hence is parameter is ranked low. 12. Customer Services – Normally the high customer base is managed by comparatively lower customer support executives; the QoS in this parameter is low. 3. Creating a Blue Ocean Using the four action framework -Eliminate, Reduce, Raise and create following a following ERRC grid. Eliminate a) Variety of usage plans b) Charges for Value added services c) like Call forwarding, Ringtones, d) itemized billing etc. e) Roaming Charges f) · Video Calls | Raise a. Network Quality and Coverage b. Internet and Broadband services c. Pay for what you use d. Entertainment (Music , IPTV) e. M Commerce | Reduce· Traditional Value added services (via SMS) | Create a. Private Networks b. Wireless Health Care applications c. Telco App Store | Eliminate: 1. The variety in usage plan can be completely eliminated and instead “pay for what you use can be increased. 2. Customers do not consider some of the services which provider terms as value added ,hence they should be eliminated 3. Most of the developed nations do not have roaming charges and India too can replicate that. If the subscriber is in a different mobile circle then a onetime nominal charge can be applied. 4. Video Calls requires high......

Words: 3177 - Pages: 13

Premium Essay

Advanced Professional Development

...associated with stress  1 I am able to identify the factors which are a problem in my department  1 STRENGTHS WEAKNESSES Organizational Information Technology Numeracy Business Planning Teamwork Project Management communication Stress Management Problem Solving PRESONAL DEVELOPMENT PLAN FOR CURRENT POSITION AS BUSINESSS DEVELOPMENT OFFICER Mission To develop into an exceptional individual in my work and to contribute to the success of my organization by assisting to lead and revolutionize the way business is done to maintain quality standards and market share. SKILLS TO BE DEVELOPED RESOURCES TIME SCALE 1. Business Planning The clients that I currently see are from diverse sectors. I would therefore need to be coached as well as to research more broadly. Complete within three months 2. Project Management Project Management Programme and training courses to be sourced and executed. Utilize courses offered by local professional bodies Working closely with the in-house Project Manger, and practical involvement in projects. Complete within nine months Information Technology Training in: • Word processing • E-mail • Web • CALL software • Presentation graphics • Image-handling software • Spreadsheets • Operating system Through in-house, web-based training materials/Online Tutorials, or through short curses offered by local Information Technology institutions Complete within three months Stress......

Words: 3023 - Pages: 13

Free Essay

Colgate Palmolive: Marketing Strategies and Programs

...distribution of oral health care products. “Mass merchandisers gained share due to increased in-store promotional support” (Harvard). d. Current Competitors The table below lists the competitors of Colgate and Palmolive products, especially in Malaysia. Products | Competitors | Toothpaste | Darle, Sensodyne, Safi, Fresh & White etc. | Toothbrush | Oral B, Systema etc. | Mouthwash | Listerine, Oral B etc. | Bar soap | Dettol, Antabax, Lifebuoy, Lux, May, etc. | Shower liquid | Dettol, Antabax, Lifebuoy, Lux, Shokubutsu, etc. | Liquid hand soap | Dettol, Lifebuoy, Shokubutsu, etc. | Fabric softener | Downy, Daia, Comfort etc. | Dish wash | Sunlight, Labour, Kuat Harimau,etc. | Liquid cleanser | Dettol, Kiwi Kleen etc. | e. Current Marketing and Financial Performance Below is the latest financial highlight of Colgate Palmolive. (Dollars in Millions Except Per Share Amounts) | 2012 | 2011 | Change | Worldwide Net Sales | $17,085 | $16,734 | +2.0% | Unit Volume, Excluding Divested Businesses | | | +3.5% | Gross Profit Margin | 58.1% | 57.3% | +80 basis points | Operating Profit | $3,889 | $3,841 | +1% | Operating Profit Margin | 22.8% | 23.0% | -20 basis points | Net Income Attributable to Colgate-Palmolive Company (1) (2) | $2,472 | $2,431 | +2% | Net Income Attributable to Colgate-Palmolive Company Percent to Sales | 14.5% | 14.5% | – | Diluted Earnings Per Share (1) (2) | $5.15 | $4.94 | +4% | Dividends Paid Per Share |......

Words: 5256 - Pages: 22

Premium Essay

Task 5.10

...IMPORTANT INFORMATION: This tutorial letter contains important information about your module. CONTENTS PAGE 1 INTRODUCTION 3 2 FORMATIVE ASSESSMENT: ASSIGNMENT 01 3 2.1 Feedback on assignment 01 4 3 CONTACTING LECTURERS 11 4 CONCLUSION 11 SOURCES CONSULTED 2 12 COM3706/103 Dear Student 1 INTRODUCTION The purpose of this tutorial letter is to provide feedback on assignment 01. We are very concerned with the large number of students who started too late with the assignment, who underestimated the assignment, and who thought it is too easy to be true. “The lecturers are just trying to scare us”. Those of you, who did not do well in Assignment 01 need to please send us your e-mail with questions, ask for clarification and explanation, and also actively participate on myUnisa. We have also created a forum on myUnisa we ask what help you need in order to be successful with the portfolio. Although nobody can force anyone to utilise any of these additional options, we believe it is to your benefit. Please read all your tutorial letters, use the discussion class notes provided up-front and read the postings on myUnisa. 2 FORMATIVE ASSESSMENT: ASSIGNMENT 01 Academics commented on your submitted assignments individually in the documents returned to you. Use the feedback in your assignment as well as in this tutorial letter and in the discussion class notes and make improvements where necessary.......

Words: 4488 - Pages: 18

Premium Essay


...manager of a corporation or a leader in government? Question 2 In a mixed economy, does the government decide what goods and services should be produced? Briefly discuss the reasons for your answer. 1|Page Question 3 Explain which of the following statements represent positive analysis and which represent normative analysis. a. Rising global demand for coal has led to increases in the price of coal. b. With rising mortgage rates and rising unemployment rates, the number of unsold homes has increased. c. Pharmaceutical manufacturers should not be allowed to patent their products so prescription drugs would be more affordable. d. Foreign workers should not be allowed to work for lower wages than the citizens of a country. e. The price of gasoline/petrol is too high. Question 4 Think of two different PPFs; one is a straight line and the other one is curved. Why does this difference occur? Do you think it would be more realistic to assume that the PPF is a straight line rather than a curved one? Explain. Question 5 a. b. c. d. Which point represents attainable and unattainable, efficient and inefficient? If the economy is currently producing at point Y, what is the opportunity cost of moving to point W? If the economy is currently producing at point W, what is the opportunity cost of moving to point X? Describe the factors that would shift the PPF outwards and......

Words: 6560 - Pages: 27

Premium Essay


...are greater than the resources of the proprietorship · Profits of the business are reported and taxed on the owner’s personal income tax return § Partnership- owned by two or more persons called partners · No special legal requirements must be met in order to start this form of business, other than to file for a business licence and register the business name · Partners need an oral or written agreement that usually indicates how profits and losses are to be shared · Not legally separate from its owners, therefore each partner’s share of profits is reported nad taxed on that partner’s tax return. · Usually subject to unlimited liability. § Corporation- a businesss that is a separate legal entity chartered (or incorporated) under provincial or federal laws · Responsible for its own acts and its own debts · Can enter into its own contracts, and can buy, own, and sell property · Can sue or be sued · Files a tax return and pays tax on its profits · Separate legal status also means that the shareholders are not personally liable for corporate acts and debts · Limited liability is a key to why corporations can raise resources from shareholders who are not active in managing the business · Shares- ownership or equity of all corporations divided into units · Shareholders- owners of shares ......

Words: 5455 - Pages: 22

Free Essay

Valuation will have to reinvest to generate that growth (as a negative). The net effect will determine the value of growth. Expected Cash Flow in year t = E(CF) = Expected Earnings in year t - Reinvestment needed for growth Cash flows from existing assets The base earnings will reflect the earnings power of the existing assets of the firm, net of taxes and any reinvestment needed to sustain the base earnings. Steady state The value of growth comes from the capacity to generate excess returns. The length of your growth period comes from the strength & sustainability of your competitive advantages. Risk in the Cash flows The risk in the investment is captured in the discount rate as a beta in the cost of equity and the default spread in the cost of debt. Aswath Damodaran 4 Equity  ValuaEon   5 ¨  The  value  of  equity  is  obtained  by  discounEng  expected  cashflows   to  equity,  i.e.,  the  residual  cashflows  aPer  meeEng  all  expenses,   tax  obligaEons  and    interest  and  principal  payments,  at  the  cost  of   equity,  i.e.,  the  rate  of  return  required  by  equity  investors  in  the   firm.     t=n Value of Equity= ∑ CF to Equity t (1+k e )t t=1 where,    CF  to  Equity  t  =  Expected  Cashflow  to  Equity  in  period  t    ke ......

Words: 7160 - Pages: 29

Premium Essay

Mktg Plan

...people around it. c. Economic Aqua Mesu’s threat might be the competitor’s lower cost for their product, and since people are still struggling through the economy’s downfall many are considering in buying cheaper water just so they can have something to drink. But there are still a massive number of meticulous Filipinos in which they want the best and still considers the products price Aqua Mesu won’t be that much threatened against other competitors. And water is one of the basic needs of every individual giving every water station an advantage in that factor. d. Political As long as Aqua Mesu continue to provide and maintain quality drinking water their won’t be any political issues in the government and legislations. e. Regulatory Aqua Mesu is first and foremost a legal water station with every possible documentation in running a business present. By this production and regulation of the product is guided by the law and will continue for as long as the water station continues its part. 3.1 Competitor Analysis One way to become successful is first know yourself (your strength, weaknesses, limitation etc.) then know your enemy. Putting up a business also mean war and the emergence of many competitors is the measure of a business capabilities and success. It is important to know your competitors so that you can compete with them and maintain your status in the business world. Direct Competitors * Crystal Clear Crystal clear drinking......

Words: 4475 - Pages: 18

Premium Essay

Future of Marketing

...others decry. grumpily in their silos, many CMOs per cent), uncreative, and little able important, but no The second weakness that CFOs and CMOs agree upon is a view marketing as less important than other functions (43 per cent), to demonstrate financial returns – a dangerous indictment, especially more than making depressing one for the marketing although few CFOs agree with during a recession. profession – marketers are failing them (13 per cent). things, finance, to engage both the analytical and creative sides of their brains. Yes, marketing is important, but no and recruiting the more than making things, finance Most think their marketing and recruiting the people who run people who run lacks novelty (61 per cent) and the business. the businesss promotional strategies are routine (53 per cent). Many say marketers As shown earlier, managers value have an unadventurous emphasis marketing and the expertise of on tested and proven methods (43 marketers. Both CFOs and CMOs agree per cent), employing a business model that is ‘nothing special’ (44 However, they draw a distinction that marketers rarely show how per cent) and run dull campaigns between serving customers customer needs can be taken into (47 per cent). Should we rephrase as the primary aim of their account in strategy (79 per cent). again; ‘marketing is [just …routine] business and marketers being In a similar vein, both functions …marketing?’ the dominant force. Only a recognise the introversion of minority believe......

Words: 5872 - Pages: 24