... E-CIGARETTE Big tobacco companies are betting on e-cigarettes. Why are tobacco companies investing in a product that will directly compete with their most profitable product, cigarettes? With the use of these analytical frameworks it will help us to better understand this situation. PEST PEST Analysis of Global Trends – 2011-2016 Political * Increased emphasis in healthcare | Economic * Recovering/Growing | Social * Health conscientiousness | Technological * Battery life advances * Material utilization * Portability | Beginning with the PEST Analysis we can get a macro perspective on the trends. There has been a global emphasis on healthier lifestyles and pharmaceutical companies have already taken advantage. As a social trend it is increasingly popular to look good and be healthier. Food industries are staying away from synthetic ingredients and gyms are packed. The economy has slowly recovered and is now growing. With recent advances in cellphones batteries longevity and size has drastically gotten better and more efficient. Technology has made it easier to extract, mold and use material to our benefit. And with all these advances technology has gotten increasing more portable. Next we will analyze the e-Cigarette industry and try to understand why big tobacco companies want to join. Porter’s Six Forces Analysis Porter’s Six Forces Analysis of the E-cigarette Industry | Supplier Power – Low * Intellectual...
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...about the health dangers of tobacco smoking and traditional cigarettes. Billions of people developed a tobacco or cigarette addiction, and e-cigarettes quickly became a popular alternative to conventional nicotine. With the growing popularity of e-cigarettes, medical practitioners and the public raise new questions about their safety. Questions regarding the safety of e-cigarettes and their potential to become an alternative to traditional cigarettes continue to circulate. Medical practitioners raise their eyebrows as they witness the growing number of e-cigarette smokers. Many of them are teenagers or young people in their 20s. Despite their convenience and popularity, it is too early to say that e-cigarettes can replace traditional cigarettes and become a safer alternative to tobacco smoking because e-liquids contain nicotine and other dangerous chemicals that may have adverse impacts on smokers’ health....
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...In the beginning of the increasing popularity of e-cigarettes, the upper class was more associated with them, therefore they were the early adopters. The early majority adopters were older smokers (Cataldo et al., 2015). The late majority included smokers, especially middle aged men, young adults, teenagers and mental health patients (Cummins et al., 2014; Niaura Glynn, & Abrams, 2014; White, Newcombe, & Walton, 2015). According to Cataldo et al. (2015) e-cigarettes were common in older smokers 45-64 year-olds because of three reasons. One, older adults are targeted by tobacco industries that suggest e-cigarettes as a safer alternative to tobacco cigarettes. Two the ban on tobacco smoke in public areas does not include electronic cigarettes,...
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...The E-Cigarette Debate Electronic cigarettes, often called e-cigarettes, are battery operated devices designed to look like regular tobacco cigarettes. Like regular cigarettes, e-cigarettes contain nicotine. There are three main styles of e-cigarettes: mini, mid-sized, and modified. Mini e-cigarettes mimic the look and size of traditional cigarettes and are usually used by beginners. Mid-sized e-cigarettes are generally used by more experienced users and there are separate compartments for the battery, the atomizer, and the cartridge for the e-juice. Modified e-cigarettes are the most expensive, but they allow users to experience a variety of flavors. Most electronic cigarettes work the same way. E-cigarette users inhale the way they would with a regular cigarette. This inhalation activates the atomizer to heat the liquid in the cartridge and convert the liquid to a vapor. Inhaling this vapor through the mouthpiece delivers nicotine to the lungs, and the user exhales vapor that looks much like a cloud of cigarette smoke. The liquid that fills the cartridges is usually propylene glycol, an additive that the FDA has approved for use in food. The cartridges may contain different amounts of nicotine, or no nicotine at all. Manufacturers usually add flavorings to the liquid. Options range from tobacco and menthol flavor to mint, chocolate, coffee, apple, cherry and caramel. Electronic cigarettes do have some benefits over traditional cigarettes. First, e-cigarettes do not have...
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...that looks like a cigarette. Current ad campaigns of “Everyone is doing it. Smoke in style. ” are similar to those used by big tobacco companies decades ago. The cartoon mascot, Joe Camel, has now been replaced by eJuice Monkey and Mr. Cool! These are just a few examples of advertisements that can be found in print and on television today for the new nicotine product, electronic cigarettes. The electronic cigarette, also known as the e-cigarette, was invented by Hon Lik in 2003 and entered the U.S. market as early as 2007. E-cigarettes are battery-operated devices designed to look like regular tobacco cigarettes. Like...
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...E-cigarette poses little health risk and is a better alternative to cigarette smoking for many reasons according to several recent studies. To prove that it is safer and less toxic, researchers measure the component of e-cigarette liquid and vapor by doing a detailed toxicology characterization using gas chromatography mass spectrometry. The test indicates that the primary components consist of only water, propylene glycol, glycerin, and nicotine. A study done by Laugensen tested e-cigarette mist to see if it contain over 50 priority-listed cigarette smoke toxicants, however there was none. The report only shows a small amount (8.2 ng/g) of tobacco-specific nitrosamines (TSNAs) in the Ruyan brand e-cigarette. That amount is equivalent to the...
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...E-Cigarettes are battery-powered devices that vaporize nicotine. They've been sold in the U.S. since 2007 and now have millions of users worldwide and nearly $2 billion in annual sales. They contain less toxic substances than traditional cigarettes do, but little is known about their health effects. Whether they help or hurt anti-smoking efforts is hotly debated. Some say they encourage smoking by letting people maintain their habit in places where cigarettes are banned. Keep this question in mind. Is smokeless tobacco better? Are E-Cigarette (E-Cigarettes) a safe alternative to a traditional cigarette? The California Department of Public Health declared E-Cigarette a health threat that should be strictly regulated like tobacco products as “vaping” (Using the E-Cigarette) grows in popularity. They also noted that E-Cigarettes emit a cancer-causing toxin Formaldehyde. Formaldehyde is found in many everyday things, such as: certain building materials, disinfectants and embalming fluid. Lab tests have shown that using certain E-Cigarettes at high temperature could emit more Formaldehyde. On some E-Cigarettes, there is a dial to change the amount of heat and liquid and test have...
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...health world. WebMD is not only partnered with the FDA, but each article that is published is first read before it is published. The other site reference is CBS news and I also find that they are a credible site. There is a split between the views and concerns that all stem around the e cigarette. The two different views are the e-cigarette is a great alternative to smoking and the other half think it’s going to lead teens to being addicted to nicotine. I personally would like to know what chemicals the manufacturers’ put in the vapor oil that is burned. Doheny, K. (2014). E Cigarettes Q&A. unknown: WebMD In this article it discusses the worry of E cigarettes. At this point the public and our health officials do not know what potentially effects that E cigarettes has on our health. Some even believe that they could be a gateway drug taking form of tobacco product and creating risky behavior for our underage individuals. Thankfully, The FDA has requested regulations for the industry. Up to this point officials do not know what compounds are in the production of the E cigarette. The regulations may take up to two years before they can closely monitor and regulate the industry of E cigarettes. I find that the article is credible. WebMD is in partnership with the FDA. The articles that are posted on WebMD are reviewed and verified by a licensed physician. WebMD also requires that the advertisements on their site to in good taste and has to be an true description of product...
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...ABSTRAK “Government Warning: Cigarette smoking is dangerous to your health” babalang nakasulat sa bawat kaha ng sigarilyo ang pumukaw ng aming pansin. Hindi maikakaila na maraming tumatangkilik sa sigarilyo. Alam na ng maraming tao ang masamang dulot ng sigarilyo ngunit patuloy pa rin ang mga gumagamit nito, ayon sa Department of Health (DOH), 14 na milyon na ang bilang ng mga kabataang naninigarilyo ngayong taon.(http://www.abs-cbnnews.com/video/lifestyle/05/30/11/14m-pinoy-teens-addicted-nicotine-doh-says) Habang pumapatok ang ordinaryong sigarilyo sa merkado ay lumabas naman ang tinatawag na Electronic Cigarette o mas kilala na E-cigarette. Kapansin-pansin ang mga kabataang gumagamit nito lalo na sa labas ng De La Salle University-Dasmariňas kung kaya’t minarapat naming ituon an gaming pananaliksik sa naturang E-cigarette. Ang pag-aaral na ito ay may kinalaman sa E-cigarette na nakatuon sa pagsilip sa mundo ng konsumerismo. Layunin ng pag-aaral na ito na malaman kung ano ang E-cigarette at kung bakit naeengganyo ang mga tao na bumili nito. PANIMULA Ang paninigarilyo ay isang bisyo na tila hindi nauubos ang mga gumagamit. Sa panahon ngayon, laganap sa ating bansa ang dumadaming kaso ng namamatay dahil sa paninigarilyo. Ayon sa pag-aaral ng Department of Health (DOH), noong ika-12 ng Hunyo taong 2012, umaabot sa 10 Pilipino ang namamatay bawat oras bunga ng mga sakit na may kaugnayan sa paninigarilyo. (http://www.gmanetwork.com/news/story/260387/ulatfilipino/talaka...
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...places in the United States are making calls just like these. Why? Their kids are being poisoned by e-cigarettes due to an increase in the use of products. There has already been “at least 1 child death reported from unintentional exposure to a nicotine-containing ENDS solution” (Walley 1018). These poisonings will continue because the products don’t have to be childproof and come in fruit, candy and other flavors specifically targeting young children (CDC). Calls regarding poisonings from e-cigarette liquids have risen from 1 per month to 215 a month in just four years while the...
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...E-‐cigarettes: miracle or menace? Networks, Organizations and Society Introduction The electronic cigarette or ‘e-‐cigarette’ is a rechargeable battery-‐powered device designed to resemble a conventional tobacco cigarette. The e-‐cigarette does not contain tar and the nicotine cartridges seem to be a much safer alternative to traditional cigarettes, which contain a much higher number of notoriously harmful chemicals. Nonetheless, nicotine is addictive and is classified as a poison (Cancer Research UK, 2013). The issue has attracted heated debate, but the question remains: “Should e-‐ cigarettes be classed as general consumer products, tobacco products, medicines or drug-‐delivery devices?” 2 In attempting to answer the above question, this paper discusses the evolution of e-‐ cigarettes through the lenses of technological...
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...Event Sponsorship Mass-communication and non-personal elements, such as advertising and sponsorships tend to be used more heavily to stimulate awareness and lead to brand exposure and brand recognition. This happens due to their efficiency in reaching large numbers of potential customers. Freedomciggs will be sponsoring events such as extreme sports, rally races, and fashion shows where one of the main audience is the young target market and where fashion, exuberance, and self-expression are the main theme. Booths will be set up in each event accompanied by interactive visual displays showing the slique design and packaging of the e-ciagretts. Also, on display will be small snapshot pictures of young e-cigarretes users socializing enjoying some “vapors” indoors or of a woman smelling her boyfriend’s clothes and appreciating the non-smelling feature of the e-cigarrets. In the case of rally racing, racing video games and racing simulations sponsored by Freedomcigs will be used in racing cars to draw people to the booths. The sponsorship will be...
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...stand now: E-cigarettes by Sandee LaMotte, CNN Updated 6:00 PM ET, Mon January 25, 2016 A delegate at the "E-Cigarette Summit" smokes an e-cigar. In the e-liquid nicotine is usually suspended in propylene glycol and glycerine. 7 photos: A delegate at the "E-Cigarette Summit" smokes an e-cigar. In the e-liquid nicotine is usually suspended in propylene glycol and glycerine. Hide Caption 4 of 7 E-pipes work on the same principle. When someone draws on the device it detects the air flow and heats the e-liquid in the cartridge to form a vapor. 7 photos: E-pipes work on the same principle. When someone draws on the device it detects the air flow and heats the e-liquid in the cartridge to form a vapor. Hide Caption 5 of 7 Vaporizers have also been adapted for marijuana. They have been developed for the medical market and contain cannabidiol (CBD), a method of pain-relief for glaucoma and migraines, whilst omitting THC, which causes the "high." 7 photos: Vaporizers have also been adapted for marijuana. They have been developed for the medical market and contain cannabidiol (CBD), a method of pain-relief for glaucoma and migraines, whilst omitting THC, which causes the "high." Hide Caption 6 of 7 Nicotine gum and patches predate ENDS as a way for people to attempt to give up cigarettes. 7 photos: Nicotine gum and patches predate ENDS as a way for people to attempt to give up cigarettes. Hide Caption 7 of 7 "Cigalike" e-cigarettes look like...
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...becoming a retail distributor of the new e cigarettes makes logical sense for Indianapolis Indiana. E Cigarettes were first marketed in China in 2004 and rapidly growing at an astounding pace. Sales are expected to hit $1 billion in 2013 (Stuttaford, 2013). Despite the newness of the product and much of if any side affect have been noted through some studies. In the ECLAT 12-month study, which is double-blind, controlled, randomized clinical study to evaluate smoking reduction, smoking abstinence and adverse events in smokers (Caponettto etal, 2013). The study demonstrated e-cigarettes hold some validity in ‘reducing number of cigarette smoked, and can lead to enduring tobacco abstinence…” E Cigarettes are operated by batteries that heats up the liquid solution of which some contains zero nicotine, propylene glycol, and other chemicals. When consumers puff on the element this triggers the vapor to be heated giving off a mist (vapor) which consumers inhale and exhale like traditional cigarettes. E Cigarettes are made to look and feel like their real counterpart and ‘simulate the visual, sensory, and behavioral aspects of smoking traditional cigarettes (Caponnetto etal, 2013). Without the combustion or burning of the tobacco leaves, e cigarettes have been proven through some studies to have positive effects on consumers as well as aiding in smoking cessation (Scott, 2013). Here is a diagram that shows the anatomy of e cigarettes from www.ecigaretteslist.com. ...
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...In their article “Schumer pushes for regulations on e-cigs as more kids vape,” Shari Logan and Carl Campanile (2017) states that Sen. Chuck Schumer urges the federal government to reverse the decision to delay the regulation on e-cigarettes. According to Logan and Campanile (2017) more than 3 million middle school and high school students have used e-cigarettes in the past month. E-cigarettes were used by 11.3% of high school students nationwide, according to the Centers for Disease Control. Tobacco use by teens has dropped due to new laws that increase cigarette taxes and banning smoking in public venues, causing them to to switch to e-cigs. The article further states that e-cigarettes could remain on the market until at least 2022 because...
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