Free Essay

E Com

In: Computers and Technology

Submitted By nanawi
Words 1891
Pages 8
E-commerce 2014 business. technology. society. tenth edition

Kenneth C. Laudon Carol Guercio Traver

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Chapter 11
Social Networks, Auctions, and Portals

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

1

Social Networks and Online Communities
Internet began as communications medium for scientists Early communities were bulletin boards, newsgroups (e.g., the Well) Today social networks, photo/video sharing, blogs have created new era of online socializing Social networks now one of most common Internet activities
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-3

What Is an Online Social Network?
Working definition
Group of people Shared social interaction Common ties Sharing an area for period of time

Portals and social networks:
Moving closer together Community sites adding portal-like services Searching, news, e-commerce services

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 11-4

2

The Growth of Social Networks and Online Communities
Top 10 social networks account for more than 90% social networking activity Facebook users: More than 50% are 35+ Unique audience size:
Top four U.S. social networks: 270 million Top four portal/search engines: 680 million

Annual advertising revenue
U.S. social network sites: $4.45 billion Top four portal/search engines: $22 billion

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 11-5

Top 10 Social Network Sites 2013

Figure 11.1, Page 696
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

SOURCES: Based on data comScore, 2013b Slide 11-6

3

Turning Social Networks into Businesses
Social networks monetizing audiences through advertising Business use of social networks
Marketing and branding tool

Slide 11-7 Slide 11-8

Facebook pages, fans Twitter feeds

Reaching younger audience than Web sites and e-mail Listening tool
Monitoring online reputation

Extension of CRMs
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Insight on Society: Class Discussion

The Dark Side of Social Networks
How can businesses accurately judge whether negative comments are trolling or have merit and should be responded to? Have you ever left a negative comment about a product or business? Have others’ ’ negative comments influenced a purchase? Should a business have any say in how an employee uses social networks outside of the office?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall



4

Types of Social Networks and Their Business Models
General communities:
Offer opportunities to interact with general audience organized into general topics Advertising supported by selling ad space on pages and videos

Practice networks:
Offer focused discussion groups, help, and knowledge related to area of shared practice May be profit or nonprofit; rely on advertising or user donations
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-9

Types of Social Networks and Their Business Models (cont.)
Interest-based social networks:
Offer focused discussion groups based on shared interest in some specific subject Usually advertising supported

Affinity communities:
Offer focused discussion and interaction with other people who share same affinity (self or group identification) Advertising and revenues from sales of products

Sponsored communities:
Created by government, nonprofit, or for-profit organizations for purpose of pursuing organizational goals

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 11-10

5

Social Network Features and Technologies
Profiles Friends network Network discovery Favorites Games, widgets, apps E-mail Storage
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Instant messaging Message boards Online polling Chat Discussion groups Experts online Membership management tools
Slide 11-11

The Future of Social Networks
Facebook’s growth has slowed ’ Growth of social networks focused on specific shared interests Network fatigue
Reuter study shows Facebook users spending less time on the site

Financial future
Relationship between sales and Likes unclear
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-12

6

Insight on Technology: Class Discussion

Facebook Has Friends
What does Mark Zuckerberg, Facebook’s CEO, ’ mean by the “social graph”? ” Why have Facebook applications become so popular? Do they have any limitations? What are the core differences between Google+ and Facebook? Does Google+ offer significant advantages? How has Microsoft responded? Is Tumblr a significant competitor? Why or why not?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-13

Online Auctions
Online auction sites are among the most popular C2C sites on the Internet eBay: Market leader Several hundred different auction sites in United States alone Established portals and online retail sites increasingly are adding auctions to their sites
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-14

7

Defining and Measuring the Growth of Auctions and Dynamic Pricing
Dynamic pricing
Airline tickets, coupons, college scholarships Prices based on demand characteristics of customer and supply situation of seller

Many types of dynamic pricing
Bundling Trigger pricing Utilization pricing Personalization pricing

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 11-15

Defining and Measuring the Growth of Auctions and Dynamic Pricing (cont.)
Auctions: Type of dynamic pricing
C2C auctions
Auction house an intermediary

B2C auctions
Business owns assets; often used for excess goods

Can be used to
Sell goods and services Allocate resources Allocate and bundle resources
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-16

8

Benefits of Auctions
Liquidity Price discovery Price transparency Market efficiency Lower transaction costs Consumer aggregation Network effects
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-17

Risks and Costs of Auctions for Consumers and Businesses
Delayed consumption costs Monitoring costs
Possible solutions include:
Fixed pricing Watch lists Proxy bidding

Equipment costs Trust risks
Possible solution—rating systems

Fulfillment costs
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-18

9

Market-Maker Benefits
No inventory No fulfillment activities
No warehouses, shipping, or logistical facilities

eBay makes money from every stage in auction cycle
Transaction fees Listing fees Financial services fees Advertising or placement fees

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 11-19

Internet Auction Basics
Different from traditional auctions
Last much longer (usually a week) Variable number of bidders who come and go from auction arena

Market power and bias in dynamically priced markets
Neutral: Number of buyers and sellers is few or equal Seller bias: Few sellers and many buyers Buyer bias: Many sellers and few buyers

Fair market value
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-20

10

Internet Auction Basics (cont.)
Price Allocation Rules
Uniform pricing rule: Multiple winners who all pay the same price Discriminatory pricing rule: Winners pay different amount depending on what they bid

Public vs. private information
Prices bid may be kept secret
Bid rigging

Open markets
Price matching
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-21

Bias in Dynamically Priced Markets

Figure 11.3, Page 715
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-22

11

Types of Auctions
English auctions:
Single item up for sale to single seller Highest bidder wins

Traditional Dutch auction:
Uses a clock that displays starting price Clock ticks down price until buyer stops it

Dutch Internet auction:
Public ascending price, multiple units Final price is lowest successful bid, which sets price for all higher bidders
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-23

Types of Auctions (cont.)
Name Your Own Price Auctions
Users specify what they are willing to pay for goods or services and multiple providers bid for their business Prices do not descend and are fixed
Consumer offer is commitment to buy at that price

Enables sellers to unload unsold excess capacity Example: Priceline

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 11-24

12

Types of Auctions (cont.)
Group buying auctions (demand aggregators)
Group buying of products at dynamically adjusted discount prices based on high volume purchases Two principles
Sellers more likely to offer discounts to buyers purchasing in volume Buyers increase their purchases as prices fall

Professional service auctions
Example: Elance.com

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 11-25

Factors to Consider When Choosing Auctions
CONSIDERATIONS Type of product Stage of product life cycle Channel-management issues Type of auction Initial pricing Bid increment amounts Auction length Number of items Price-allocation rule Information sharing
Table 11.9, p 721
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-26

DESCRIPTION Rare, unique, commodity, perishable Early, mature, late Conflict with retail distributors; differentiation Seller vs. buyer bias Low vs. high Low vs. high Short vs. long Single vs. multiple Uniform vs. discriminatory Closed vs. open bidding

13

Seller and Consumer Behavior at Auctions
Seller profit: Arrival rate, auction length, and number of units at auction Auction prices not necessarily the lowest
Herd behavior

Unintended results of participating in auctions:
Winner s regret Seller s lament Loser s lament

Consumer trust an important motivating factor in auctions
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-27

Figure 11.4, Page 725

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall



’ ’

Auction Profits

SOURCE: Based on data from Vakrat and Seidmann, 1998.
Slide 11-28

14

When Auction Markets Fail: Fraud and Abuse in Auctions
Markets fail to produce socially desirable outcomes in four situations:
1. 2. 3. 4.

Information asymmetry Monopoly power Public goods Externalities

In 2012, Internet auction fraud is 10% of total Internet fraud
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-29

E-commerce Portals
Most frequently visited sites on Web Original portals were search engines
As search sites, attracted huge audiences

Today provide:
Navigation of the Web Commerce Content (owned and others )

Compete on reach and unique visitors Enterprise portals
Help employees find important organizational content

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall



Slide 11-30

15

Top Five Portal/Search Engines in United States

Figure 11.5, Page 728
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

SOURCE: Based on data from comScore, 2011.
Slide 11-31

Insight on Business: Class Discussion

The Transformation of AOL What types of decisions have led to AOL’s decline in popularity? ’ What are AOL’s current strategies? ’ Do you think its new strategies will succeed? Have you engaged in any social video interaction similar to HuffPost Live discussions?
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-32

16

Types of Portals
General purpose portals:
Attempt to attract very large general audience Retain audience by providing in-depth vertical content channels Example: Yahoo, MSN

Vertical market portals:
Attempt to attract highly-focused, loyal audiences with specific interest in:
Community (affinity group): for example, iVillage Focused content: for example, ESPN.com
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-33

Two General Types of Portals: General Purpose and Vertical Market Portals

Figure 11.6, Page 732
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-34

17

Portal Business Models
General advertising revenue Tenancy deals
Fixed charge for number of impressions, exclusive partnerships, “sole providers”

Commissions on sales Subscription fees
Charging for premium content

Applications and games

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 11-35

Revenue per Customer and Market Focus

Figure 11.7, Page 733
Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 11-36

18

Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Slide 11-37

19

Similar Documents

Premium Essay

E Com

...Copy and Safe COPYRIGHT  The content of this site is property of  Tobaccostore.gr and it is deposited in notary’s office of Athens and in case of partial or total copy of it, our company serves the right to use its legal right. All the copyrights of the existing web page are owned to  Tobaccostore.gr  or to our legal third parties. Having access to this web site you agreed that you accept the upper lows regarding the copyright issue.  TRADEMARKS  Tobaccostore.gr is a registered name. The names of other products and companies that are referring in the site are trademarks of the relative owners. The access on this web page should not be considered as permittance of use of any symbols appeared on the web page, without prior written consent of the Tobaccostore.gr company or any other third part (owners of the products).   SECURE SHOPPING GUARANTEE  Tobaccostore.gr  "Secure Shopping Guarantee" is your assurance that you'll never have to worry about safety while shopping at Tobaccostore.gr. We absolutely want you to have a pleasurable, convenient and worry-free shopping experience. SAFE, SECURE TECHNOLOGY  Tobaccostore.gr server use Secure Sockets Layer (SSL), an encryption technology that works with all the popular Web browsers such as Microsoft Internet Explorer, Netscape Navigator etc. This means that if you choose a credit card purchase, your credit card number is scrambled during the transaction process and, no human ever comes actually into contact with your......

Words: 754 - Pages: 4

Free Essay

E-Com

...Resume Sheikh Farid Contact: +8801975993355 E-mail:sfarid732@gmail.com Career Objective: Achieving a dynamic and challenging job where I can use my technical and interpersonal skills, creativity and above all my learning experiences in order to develop my career as well as to contribute in the welfare of the organization and would serve best to our society. Why I am different? ► I am self motivated, self organized & responsible. ► I have a good term of spirit. ► I have an inherent interest to do a job. Educational Qualifications: ► M.Sc in Computer Science & Engineering (on going) Institution: Daffodil International University ► B.Sc in Computer Science & Engineering Result: CGPA 3.39 Year : 2013 Institution: Daffodil International University ►Higher Secondary Certificate (H.S.C.) Result: GPA 4.30 Year: 2007 Group: Science Institution: Savar Cantonment Public School & College. ►Secondary School Certificate (S.S.C.) Result: GPA 4.56 Year: 2005 Group: Science Institution: Savar Cantonment Board High School. Skills & Capabilities: ►Language proficiency: Proficient in both Bangla & English. ►Computer skills: Microsoft Word, power point, Excel, c programming, java programming, Joomla, word press & Zencart, PHP & My sql, basic internet & able to...

Words: 280 - Pages: 2

Premium Essay

E-Business

...ntroduction Since the introduction of dot.com companies in the late 90's to the way we do e-Business in today's market. Dot.com companies were a collection of start up companies selling products or service using the Internet. e-Business on the other hand is opening new avenues of collaboration in the apparel and retail industries, and companies across the supply chain. They proliferated in the late 1990's dot.com boom, a speculative frenzy of investment in Internet and Internet-related technicial stock and enterprises. The name derives from the fact that many of them have the ".com" internet top level domain suffix built into their company name. (Remember why the dot. com companies tanked?) Modell's Sporting Goods is the nation's oldest, family-owned and operated, retailer of sporting goods, sporting attire, for men, women and children wear and brand name athletic footwear. Modells.com (e-Business) currently offers a large collection of products from top name brands in the sporting goods and clothing business and has prospered from its e-business. Modell's has taken full advantage of its e-business opportunity like most of the dot.com companies but survived the rise and fall of the boom. The electronic medium (Internet) has reduced or eliminated many costs associated with doing store front business. For example: investment in real estate and facilities are reduced, and certain administrative costs related to these stores have been eliminated. Moreover, the......

Words: 743 - Pages: 3

Premium Essay

Patient Guide to the Www

...accurate and reliable. This guide is to help assess reputable websites. Surfing the WEB There is a lot of information available on the World Wide Web today. Deciphering what is accurate and creditable requires a closer look. When accessing information, these steps should be followed. First, locate the authors name, look for any credentials, locate the contact information, and what authority does the author have on this topic. Second, take note on who published the site, what links are connected to it and at the bottom of the web page look for the date of publication. Examine the domain or URL. Dot gov means a US government site, .mil means a US military site, and .edu means an accredited post secondary educational institution. Dot com means a commercial for profit site, .org means a noncommercial, not for profit entity, .net means a computer network, and .int means an international organization. Lastly, determine the sites purpose. Is it trying to sell something, persuade you, or just providing you with information. Investigating the areas will aid in evaluating websites. The author may have a PhD or be a professor but that does not make him and expert on topics not related to the field of practice or study. Taking not on the publishers helps determine the motive and correlation to the author. Looking at the date of publication helps determine how recent the information is and when last updated. Scenario and Recommendations A patient whom is 58 y/o has developed a...

Words: 586 - Pages: 3

Free Essay

Individual Analyzing Internet Sources Week 2

...Individual Analyzing Internet Sources Week 2 What did you learn? I learned more than I expected from the Pearson student lab activities. In the first activity I knew most of the information presented, but in the second activity I learned quite a bit about researching a topic. I did not know that the URL .org is no longer limited to a non-profit or research organization; which makes it harder to use that as a reliable resource but it can still be useful. I learned it is important to look for non-bias opinions, information with publish dates are resourceful, research based, and the best domains to find good information on are .org, .gov, .mil, and .edu. Although just because the site has one of these domains it does not mean the resource is accurate or correct necessarily. What did you not learn? Well as I said in the previous paragraph in the first activity most of the information that was present I acquired before. The comparison between the library and the internet are basic knowledge to most people. The Library is based for research purposes, with trained staff to help you, but closes at certain times. The internet has multiple reasons for use, with no trained assistance, but it never closes. They each have great traits that can be used for study. I also knew it is not safe to purchase items online you must be careful when doing this. You need to do research and make sure the site is reliable. Some people think because a paper has a title and author that it is true......

Words: 308 - Pages: 2

Premium Essay

E-Business

...Since the introduction of dot.com companies in the late 90's to the way we do e-Business in today's market. Dot.com companies were a collection of start up companies selling products or service using the Internet. e-Business on the other hand is opening new avenues of collaboration in the apparel and retail industries, and companies across the supply chain. They proliferated in the late 1990's dot.com boom, a speculative frenzy of investment in Internet and Internet-related technicial stock and enterprises. The name derives from the fact that many of them have the ".com" internet top level domain suffix built into their company name. (Remember why the dot. com companies tanked?) Modell's Sporting Goods is the nation's oldest, family-owned and operated, retailer of sporting goods, sporting attire, for men, women and children wear and brand name athletic footwear. Modells.com (e-Business) currently offers a large collection of products from top name brands in the sporting goods and clothing business and has prospered from its e-business. Modell's has taken full advantage of its e-business opportunity like most of the dot.com companies but survived the rise and fall of the boom. The electronic medium (Internet) has reduced or eliminated many costs associated with doing store front business. For example: investment in real estate and facilities are reduced, and certain administrative costs related to these stores have been eliminated. Moreover, the accomplishment of the......

Words: 785 - Pages: 4

Premium Essay

Conflict Management

...Assignment On Conflict Management of A&S DOT COM: (story of conflict, consequences, management strategy and preventions) Prepared by: 1. RoselineAbedinRiya ID: 141-11-731 2. Mariam Binta Khalil ID: 141-11-752 3. BickramTalukder ID: 141-11-737 4. SiumSadik ID: 141-11-742 5. HosneAraShetu ID: 141-11-718 6. Abu Raihan ID: 141-11-741 Prepared for: Md Abu Jafar Lecturer & Coordinator BBA program (Uttara Campus) Daffodil International University Daffodil International University LETTER OF TRANSMITTAL August 11, 2015 Md Abu Jafar Lecturer & Coordinator BBA program (Uttara Campus) Daffodil International University Subject: Submission of Assignment. Dear Sir, With due respect, We would like to inform you that it is our pleasure and a great privilege to submit the assignment titled "Conflict Management of A&S DOT COM". This is a conceptual subject where we have tried our best to complete this assignment with our theoretical knowledge as well as analytical abilities. However, it is also true that we have some limitations in our abilities and knowledge for which. Therefore, we expect your kind consideration about the limitations of our study while assessing our assignment. Your kind advice will help us to improve our work ability. We sincerely hope that the assignment would meet your level of expectation. We would gladly clarify...

Words: 870 - Pages: 4

Free Essay

Party

...if I should sit Alfred Zingale and Matthias Arndt next to each other. It wasn’t that I was worried about conflicting views, actually it was quiet the contrary, and I didn’t want them to be able to double team the other guests. Finally I decided that just because they have essentially the same opinions, I wouldn’t separate them. In my mind they come as a unit because they had co-authored a book. The place cards had been set and I made up my mind that I would do no more rearranging. I bent over the table in my grey sleeveless dress and lit the deep red candles that were extending upward out of the floral arrangement. The guests would be arriving soon and I began to think over the whole situation. Each person has written a book about the dot com industry, how they can be successful as well as how to invest wisely in one. I was hoping to learn a lot of information so I could make a good decision on whether my company would benefit from being online. These thoughts drifted through my head until the doorbell rang. I opened the door to a short plump woman with reddish brown hair in her late 40’s was standing on my stoop. She wore a pale green dress suit, but looked quite attractive. She extended her arm, shook my hand and introduced herself as Anita Rosen. As the only woman who was attending the dinner party that night, it was a given who she was, but all the same she was quite pleasant. John Cassidy was next to arrive. He looked like the typical “guy next door” type. I bet......

Words: 2328 - Pages: 10

Free Essay

Internet Bubble

...The Internet Bubble Fundamentals of E-Commerce Instructor: Scott Howell Student: Lisa Mercer May 27, 2012 Introduction Within the past decades of the internet first being established the lives of everyday Americans and the world have changed greatly. Businesses have changed and evolved greatly with the access to the internet, as many are able to purse dreams of starting a business and possibly making millions. The internet has opened the doors for many to communicate with each other, receive daily news, and to do shopping. The upcoming of possibilities through the internet also led to irrational decisions brought on by greed from investors that made way for the Dot Com Bubble. History of Internet A pioneer of the creation the internet was Tim Berners-Lee. Though the internet didn’t become wide spread until the early 1990s the making of the World Wide Web can be traced back into the 1980s. Berners-Lee tried to sell his creation to the company that he was working for in Switzerland, but they were slow to acknowledge his efforts.(Griffin, 2000) With that Berners-Lee turned to the internet community in 1991 making his World Wide Web browser and web server software available. (Griffin, 2000) Many enthusiasts began setting up their own web servers around the world. Many scientists were already using the internet to share information found it easier to post their information on the web and wait for a reply. With some government agencies having the......

Words: 1606 - Pages: 7

Free Essay

Internet Bubble

...Mini Research Paper: Internet Bubble Fundamentals of E-Commerce Professor: Russell Calhoun Precious Harper Table of Contents Introduction…………………………………………………………. 3 Brief Description of WWW and Internet …………………………… 4 Successful Dot.com companies……………………………………… 5 Unsuccessful Dot.com companies…………………………………… 6 Conclusion……………………………………………………………. 6 Work Cited…………………………………………………………… 7 British engineer Tim Berners-Lee developed the world-wide-web in 1989; the World Wide Web became available publically on August 6, 1991. The world-wide-web is a system of resources that allows people to view and interact with a variety of information. A computer that is connected to the Internet can access the world-wide-web. Many people believe the Internet and the World-Wide-Web are one in the same when in-fact they are not. The Internet is a massive network of networks; it connects personal computers, mainframes, cell phones, GPS units, music players etc. The Internet started in the 1960’s and it’s a massive hardware combination of millions of personal, business and government computers all connected like roads and highways. The world-wide-web (WWW) is a system of Internet servers that support specially formatted documents. The documents are formatted in a markup language called Hypertext Markup Language (HTML) which supports and links documents, graphics, video and audio files.......

Words: 1243 - Pages: 5

Premium Essay

The Internet Bubble Burst

...The Internet Bubble Burst Sandra D’Adamo Intro to E-Commerce March 27, 2014 Professor MacKenzie Table of Contents Introduction………………………………………………………………………………..3 How the World Wide Web Began………………………………………………………….4 Tim Berners Lee……………………………………………………………………………4 How the Bubble Inflated…………………………………………………………………..5 How the Bubble Popped…………………………………………………………………..6 What Lessons were Learned……………………………………………………………….7 Could it have been Stopped………………………………………………………………… Introduction The internet bubble history started in 1993 with the public being able to access the World Wide Web. The WWW was inflated with the overpriced investment returns from 1994 through 2000. The bubble of the WWW busted wide open in 2001. At that time the Nasdaq was often quoted as a big indicator of the bubble. During that time the Nasdaq rose from around $750 dollars to approximately $5130 dollars. That was and incredible increase of about 682% from January 1995 continuing through March 2000. During this time the industry was focusing primarily on computer software. They focused on this due to the high profit margin for the software. In this paper I will explore the many avenues of how the WWW was created and the rise and fall of the internet creation. Figure [ 1 ] flatworldbusiness.worldpr How the World Wide Web Industry Began In the beginning ideas for the WWW go back as far as 1946. A gentleman named Murray Leinster wrote a story that talked about Logics also known as......

Words: 1463 - Pages: 6

Free Essay

History of the Internet: Dot Com Bubble

...The dot-com bubble that occured in the 1990's through the early 2000's was said to have left some major negative impressions on the world of the internet and our economy, but that is not necessarily true. Because of the dot-com bubble, there have been many great outcomes that often goes unnoticed before looking past all of the businesses and internet companies that went under when this bubble finally burst in the early 2000's. In fact, many say that the dot-com bubble and burst was actually a needed cause and effect that has shaped the internet into what it now is today. Many people believe that a lot of the websites that existed during the dot-com bubble would have had some sort of success if it wasn't for the network infrastructure at the time. The thing is, not many people didn't have access to broadband and the websites weren't getting the exposure and full potential that it could have received. This is especially true for some websites, such as Broadcast.com (Altucher Confidential, 2011). This very same thought occurred during the dot-com bubble and computer scientists and engineers realized that there was a very much needed improvement to the infrastructure of the internet. In order to correct this, many businesses in the tech industry began using tax money to lay high-speed fiber optic cables so that the internet would be more accessible in certain cities and states. This is probably one of the most beneficial things that came about from the dot-com bubble......

Words: 917 - Pages: 4

Premium Essay

Employee Engagement at Startup Companies

...Abstract The purpose of this study is to identify most common strategies in managing employee engagement in startup companies in Seattle, Washington, US. Although many research and studies has been conducted to identify strategies to manage the employee engagement, many companies are still unsuccessful to improve their engagement level and their turnover rate. Therefore, this research will narrow the study of employee engagement to a specific type of company, so the result of this study will be most possible to be adopted and referred by other companies in the same category. Engagement level in thirty sample startups will be determined using ISA Engagement Scale and common HR strategies will be evaluated among companies with higher employee engagement score. In the future, the findings of this study can be use as a reference for practitioners at startup companies to develop a better human resource strategy, improving their employee engagement level. Keywords: engagement, startups, human resources, strategy Introduction According to State of the Global Workplace Study by Gallup, there are only 13% of employees are engaged at work in the world. In other word, only one in eight employees that are emotionally committed to their work, contributing to the company’s growth by working effectively and efficiently. Studies have proved that engaged employees contribute to the company’s performance (Arrowsmith & Parker, 2013; Reilly, 2014; Pollitt, 2008) and strategies to......

Words: 3379 - Pages: 14

Free Essay

Dot Com Bubble Burst

...| The World .com fall - IT Bubble burst | | Poleswar Rao V | | INTRODUCTION The dot-com industry began in the early 1990s as a collection of startup companies using the Internet as their primary means to conduct business. These companies typically used the “.com” suffix in their company names, such as Amazon.com, and proliferated in the late 90’s with the massive investments in Internet-related stocks and enterprises. But with the failure and consolidation of many of these companies their numbers have since dwindled. The catastrophic collapse of the dot-coms that shook the U.S. economy started in May 2000. More than 210 dotcom companies failed in 2000 and a total of 762 dot-coms closed for the period January 2000 to December 2001. Since many of these dot-coms began to lay off their staff, the unemployment rate also increased from 3.9% to 6% by 2002. The dot-com bubble burst because the boom was based on the false premise that new technology would eliminate the need for brick-and-mortar stores as this new business model would supplant the old one, thereby converting the “Old Economy,” which is based on the production of physical goods into a “New Economy,” which is based on heavy use of information and communication technology. Although a great deal can be learned from examining the dot-com successes, it is equally important to study reasons for the failures. Examining the mistakes made by the dot-coms can provide insight into the evolution of e-commerce as a......

Words: 2349 - Pages: 10

Premium Essay

Amazon and Taobao

...Taobao has the largest Hadoop Distributed computing clusters, one day add data 50TB, there 40PB mass data storage. Distributed throughout the country more than 80 nodes CDN network to support traffic over 800Gbps. Taobao search engine capable of billions of product data in real-time search, in addition to their own research and development of storage systems and file caching system, and Java middleware and messaging middleware system, which all form a huge e-commerce operating system. October 2003, Taobao on the line above a feature called "secure transactions", the seller choose to support this functionality, the buyer would give the money to Taobao, etc. After he received the goods, then money Taobao to the seller. This is now Alipay. For Amazon, except credit card, debit card, many people are choosing paypal, actually paypal is very convenient for people. According to the data, in 2012, Alipay’s trading item is already twice of the Paypal. Amazon has another special service is called E-mail fast processing. Amazon's E-Mail in receiving quick response, you can send a person to give it a try. Amazon immediately after the receipt of customer...

Words: 1217 - Pages: 5