Free Essay

E Comerce

In: Computers and Technology

Submitted By moha21
Words 335
Pages 2
Name: Mohamed Ahmed Ouamer

Class: E-commerce and Web Design
MG 448

Professor: Marcus Conclaves

Case study 3: Akamai Technologies

BU fall semester 2012

Akamai Technologies, Inc. is an Internet content delivery network headquartered in Cambridge, Massachusetts. U.S. Akamai's network is one of the world's largest distributed-computing platforms. The company was founded in 1998 by Daniel M. Lewin (then a graduate student at MIT) and MIT Applied Mathematics professor Tom Leighton. Akamai is a Hawaiian word meaning smart or intelligent with connotations of insightful, wise or skillful. 1) Akamai need to geographically disperse its servers to deliver its customer`s web content much faster and closer to end user, so a user in New York city for instance will be served LL Bean pages from new york metro area Akamai server and vice versa.

2) Yes I would sign up for Akamai`s service because it has more than 73000 servers and provide a good service. There many other alternatives like blue coat, lime light and mirror image internet.

3) Akamai also offers a product line called advertising decision solution, which provides companies with intelligence generated by the internet`s most accurate and comprehensive knowledge base of internet network activity. Advertiser can deliver ads based on country, region and city .marketing and information service will benefit a lot from the Akamai service.

4) Major business do not distribute their video through p2p networks because it takes a while download the video file which will affect negatively the reputation of the business also there is no profit for the business of doing that moreover it will saturate the network and the navigation become very slow.

5) I think it is better to charge internet users by the bandwidth they consume so the users who need a very high speed internet pay more than who are using the regular. It is like electricity bill if you consume more you pay more which is faire for everyone.

References: E-commerce business. Technology. society Laudon & Traver, 2011

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