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E-Commerce and System Design

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Unit 3 Individual Project
Victoria Kane
MGMT305-1301A-04 Management Information Systems
March 3, 2013
American Intercontinental University

Abstract
The paragraphs below will detail the technicalities of an e-commerce website for Steve’s Used Appliances.

Unit 3: E-Commerce and System Design When starting up an e-commerce website, the first thing to decide upon is the type of business model that will be used for the foundation of the website. The internet business model that best applies to Steve’s Used Appliances is affiliate marketing. In this model, a business pays off one or more affiliates for their marketing efforts to broaden the scope of customers. (Boris, 2011) This model will be the most helpful for a used appliance store because of the fact that appliances are not easy to sell. Having an affiliate model opens the door for other larger businesses to spread the word on this smaller business. Steve’s Used Appliances can definitely benefit from the creation of an e-commerce website. Having a website will make it possible for the company to get out information about their products and services without wasting money on postage, publicizing, or couriers. It also makes it possible for this small business to reach customers from cities farther away than they would with simple newspaper ads or commercials. An e-commerce website also provides several functions for a business. These functions are usually in reference to marketing, sales, customer support, and internal communication. (The Benefits of Having a Website, 2010) The use of a website also makes it possible for the company to display all of their promotions and price cuts without the customer having to physically go into the store or call with a lot of questions. Having a website with all of the necessary information makes it possible for a customer to go to one location to find the needed information without having to pull information from different sources. In addition to the reasons listed above, the company can also benefit from the website by having a more technological approach to marketing. The internet is the future and marketing using the internet is a very smart move. Presenting information on the website will give the company a more professional image and will make it more modern. Creating an e-commerce website will make it possible for this smaller company to compete with some of the larger used appliance providers. By Steve’s Used Appliances making their presence known on the internet they open the door for more opportunities to open up communication and build long term relationships with their customers. (Advantages of Having a Website, 2013) As far as functional specifications, this website will require user registration, online shopping, and online payment. Having a user registration is the basic requirement of this website and will allow the customers to register with the company and they will have specific needs tracked and recorded. Each user will create a user name and password to log into the website. As far as online shopping goes, the website will display all of the stores products as well as what they currently have in stock and available for shipment. The current promotions and any discounts will also be displayed on the website next to their corresponding item. The website will be linked to a payment gateway, like paypal, that will allow the customers to make their payments using their credit or debit cards. When implementing a website, there is a list of technological specifications that needs to be met. This list includes: hardware specifications and software specifications. Hardware specifications include server machines and a hardware firewall. Software specifications include an Apache web server, Mysql database server, and Php 5. Hardware specifications will provide support for a large number of customers on the website and will keep the website secure to prevent it from any hacking intrusions. Server machines such as the IBM system x3400 M3 express will be needed in order to host the website. A hardware firewall will be needed in order to ensure the safety of the website. One of the most common firewall software is Cisco PIX Firewall. An Apache web server allows the owner to create a web server that responds to requests made by the client machines. MySQL would be used to provide specific database support over the website interface. Php 5 would have to be installed on the server to execute the scripts and provided the needed html responses to all of the client machines.

References
Boris (2011) The 9 Types of Online Business Models; which one do you use? Retrieved on March 3, 2013 from http://thenextweb.com/entrepreneur/2011/05/25/the-9-types-of-online-business-models-which-one-do-you-use/
The Benefits of Having a Website (2010) Retrieved on March 3, 2013 from http://www.weblinkindia.net/web-articles/website-benefits.html
Advantages of Having a Website (2013) Retrieved on March 3, 2013 from http://www.newriverleads.com/advice/having-a-website-advantages

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