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E-Commerce In Digital India

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Words 1859
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Abstract:
E-commerce has transformed the way business is done in India. With attractive and convenient shopping options at the core of the consumer facing business, the e-commerce industry offers the power to create innovative, sustainable, consistent and seamless shopping experience across all channels.With the changing market scenario and economic growth, the demand for online shopping has increased.Explosion of e-commerce has changed the buying patterns and preferences of customers. The important brands are also moving towards e commerce technology for increased saleof their products. There is no doubt about it that ecommerce has made the transactions smooth, quick,faster and easier. Both the sellers and the buyers get benefited by his technology. …show more content…
The Government has launched an e-market platform to connect farmers with the mandis of various states to sell agro-commodities. Besides these, flagship initiatives such as Digital India, Start-up India, Innovation Fund, Skill India, etc. are contributing to the growth of e-Commerce industry.
• Digital India: Digital India focuses on transforming India to a digitally empowered and knowledge economy. The three key areas that have identified are to Build Digital Infrastructure as a Core Utility; enable Government Citizen Services on demand and Digital Empowerment of citizens.
• Start-up India: This program intends to build a strong eco-system for nurturing “innovation” and “Exponential Start-ups”. The Government of India has taken steps such as providing funding support through a “Fund of Funds”; “Start-up India Hub” (a single point contact for the start-up ecosystem), tax exemptions for the initial 3 years, faster exits for start-ups are some steps besides many …show more content…
Language Constraint: In order to make e-commerce reach to the small enterprises, it needs to be available in the regional languages of the owners of the small enterprises or the customers, especially in the rural segment, to enable them to adapt e-commerce processes in their operations.

Conclusion:
The e-commerce penetration in India is still considerably low and there is considerable room for growth and a market for multiple players to co-exist. But, so far, e-commerce companies have been waging an all-out war against each other, competing on prices and running discount sales. So far the winner has only been customers.
The Indian e-commerce market is set to overtake the US and become the second largest in the world in less than two decades, going head-to-head with China for the position of biggest e-commerce market. Much of India's e-commerce growth will be the result of rising internet penetration. Roughly 350 million Indian citizens are already online, according to Worldpay's research and that number is expected to nearly double to 600 million by

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