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E-Commerce in India

In: Business and Management

Submitted By esham123
Words 5008
Pages 21
Report on
Industry overview
Of
Online Shopping In India with Focus on B2C Online Retailing

Prepared for:
Prof. Praveen Gupta
16th January, 2013

Prepared by:
Vijendra Sharma – 02EX12
Esha Malhotra – 10EX12
Jagpreet Ahuja – 11EX12

TABLE OF CONTENTS Chapter Number | Particulars | Page Number | 1. | Introduction | 3 | 2. | Opportunities in this segment | 7 | 3. | Brief on Flipkart | 9 | 4. | Porter’s Five forces | 12 | 5. | Critical Success factors | 15 | 6. | Challenges Ahead | 18 | 7. | References | 21 |

1. INTRODUCTION

1.1 About E-Commerce

As a result of globalization and revolutionized technology and in many ways its feature, the term e-commerce represents the edge of success in this modern age computers and technology. E-commerce stands for electronic commerce. It means dealing in goods and services through the electronic media and internet. On the Internet, it relates to a website of the vendor, who sell products or services directly to the customer from the portal using a digital shopping cart or digital shopping basket system and allows payment through credit card, debit card or EFT payments. E-commerce involves carrying on a business with the help of the internet and by using the information technology like Electronic Data Interchange. In general words, Electronic commerce is the activity of buying and selling of the goods and services across the world through the World Wide Web. The Customers having interest in the products and services of particular website and vendor can get information about products and can purchase anything ranging from household product like sofa set to computer and so on, comfortably by sitting one's in room and just by one click of the mouse. Although business-to-business transactions play an important part in e-commerce market, a share of e-commerce revenues in developed countries is

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