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E-Commerce Market

In: Business and Management

Submitted By bvtillaard
Words 502
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Electronic commerce, commonly known as e-commerce oreCommerce, is trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such asmobile commerce,electronic funds transfer,supply chain management,Internet marketing, online transaction processing,electronic data interchange(EDI), inventory management systems, and automated data collectionsystems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle, although it may also use other technologies such as e-mail. eCommerce businesses may employ some or all of the following:
• Online shopping web sites for retail sales direct to consumers
• Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales
• Business-to-business buying and selling
• Gathering and using demographic data through web contacts and social media
• Business-to-business electronic data interchange
• Marketing to prospective and established customers by e-mail or fax (for example, with newsletters)
• Engaging in pretail for launching new products and services

In the United States, some electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising and consumer privacy. The CAN-SPAM Act of 2003 establishes national standards for direct marketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive.[27] Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of

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