Free Essay

E-Commerce of Vietnam Airlines

In:

Submitted By Cynthiafan
Words 521
Pages 3
E-commerce of Vietnam Airlines

Marketing online has a wider range than the common belief because it doesn’t only refer to email, websites, and other wireless media, but it also includes electronic customer relationship management system and management of digital customer data.

One of the tools to promote the services and the product is online marketing that adopt electronic ticketing or e-ticketing. E-ticketing can document the sale process from the customer’s travel activities without using paper tickets or physical documents, especially in the commercial airlines industry.

In the industry of passenger transportation in Vietnam, e-commerce has been used gradually in many different forms. The first e-commerce service applied in Vietnam air transportation was online booking and flight searching. Customers can search for information of seat classes, ticket prices, flight schedules and other details on the airline websites and booking seats online. Benefits of e-commerce service include the initiative in searching for time, cost saving and information and no complex contact problems when booking busy flights.

Another e-commerce tool that was implemented for the most part by Vietnam airline was e-tickets in 2008. According to the regulations of International Air Transport Association (IATA), "airlines of IATA had to use e-tickets service to all of their flights by the end of 2008." Therefore, airlines in Vietnam substituted paper tickets by e-tickets. In order to correspond the deadline required by IATA, Vietnam Airlines ran a notable plan for e-ticket selling in 2008. Vietnam Airlines had substituted paper tickets by e-tickets in all of its routes in the end of 2008. E-ticket implementation has shown the clear benefits of this application for airlines.

ADVANTAGES OF E-TICKET IMPLEMENTATION IN VIETNAM (source from Vietnam airlines)

* Saving costs
The average amount of cost that is saved by an e-ticket is 10USD.

Costs of equipment and materials for printing paper tickets are also saved, management process is simplified, requires less human resources.

* The safety issue
There is no need to worry about losing, forgetting tickets or problems encountered due to damaged tickets (ripped, dirty tickets, unclear information).

* After-sales services
Records of customer data on the system are clear and accurate, thereby it is easy to re-book tickets, change class of seats, change flights and return tickets.

Summary
In development line of IT, the internet now is becoming an alternative travel information distribution system, and it is a best medium to sell travel packages. Since internet can bring a large base of customers and a wide supplier network to a centralized market place.

E-commerce of Vietnam Airlines is interplay between individual consumers and recipients rather than aiming the majority of consumers. Moreover, it is possible for people to be just as efficient in broadcasting information. It also permits the easy and quick spreading of information. E-commerce nowadays promotes people to buy tickets to various activities all from a single website.

References http://www.vietnamairlines.com/wps/portal/en/site/home?lang=en&country=taiwan&country_code=TW http://www.webopedia.com/TERM/I/internet_marketing.html
http://en.wikipedia.org/wiki/Electronic_ticket

Similar Documents

Free Essay

Doing Business in Vietnam

...Doing Business in Vietnam: 2009 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2008. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business In Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services 3/3/2009 Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Market Overview Return to top • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding annually at 7-8.5 percent, while industrial production has been growing at around 14-15 percent per year. Vietnam’s macroeconomic challenges and the global financial crisis dampened this growth in 2008 and will continue to do so in 2009. • In response to significant macroeconomic challenges, including high inflation and a large and growing current account deficit, the...

Words: 50261 - Pages: 202

Premium Essay

Air Asia Mis System

...Asia’s low fare airline AirAsia has surpassed its 20 millionth passenger mark in June this year. AirAsia, established in December 2001, has expanded from a two-aircraft operation to a fleet of 45, serving a regional network spanning 10 countries covering Malaysia, Thailand, Indonesia, Macau, China, Philippines, Vietnam, Cambodia, Singapore and Brunei. With the recent confirmation of 40 Airbus order, AirAsia’s total order now stands at 100 aircraft with 30 options. Kathleen Tan, executive vice president – commercial, said the milestone is “a strong testament to the appeal of our low fares and the strength of our unbeatable product – brand new modern fleet of Airbus 320, fun and friendly service, convenient booking channels and an extensive regional route network of 2,450 weekly flights.” Operating from six hubs, the continued roll out of Airbus fleet will increase AirAsia’s capacity to facilitate an aggressive expansion programme within the group through added new frequencies and launching of new routes. Over last six months, AirAsia has launched exciting new routes to Phnom Penh, Siem Reap, Brunei, Hanoi, Krabi, Solo and Pekan Baru. With recently added frequencies, AirAsia now flies five times daily to Bangkok, and four times daily to Jakarta from its Kuala Lumpur hub.  “Our seamless internet booking is escalating at rapid pace, a strong indication that Asians today are embracing internet technology.  Being a forerunner in technology and the first airline to champion and...

Words: 432 - Pages: 2

Premium Essay

Fedex Is International Company

...Introduction With the impact of globalization, international business transactions are busy than before century. The transactions method in goods are not only limited to the traditional. Especially the e-commerce are bring out the brand new transaction method to buyer and seller. They don’t need the entity shop for transaction. They can through the e-commerce platform such as e-bay or Tao Bao to do the business. Due to e-commerce rise up, the need of logistic business are increase. As an important part of logistics industry, the express industry has benefited the most from economic development and grown into a booming industry. Big profit return, huge potential as well as lower market entry barriers attract enterprises within the same industry and the outside ones. Bright perspectives drive the competitors, including state-owned enterprises, private enterprises and foreign enterprises, into a fierce competition. This article mainly discuss three logistics service providers: FedEx (USA), Maersk Line (Denmark) and Shun Feng Express (China) Federal Express Corporation (FedEx) Background: Federal Express Corporation (FedEx) is an international express delivery group, providing overnight courier, ground courier, heavy cargo , file copying and logistics services . The headquartered in Tennessee In the first beginning, FedEx provide services to 25 cities after moved to Tennessee, but difficulties, however, a few years later, the business started to improve. In July...

Words: 1533 - Pages: 7

Premium Essay

Tata

...Doing Business in Vietnam: 2011 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2011. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business in Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations, Customs and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Return to top Market Overview • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding at an average about 7.2 percent per year during the period 2001-2010, while industrial production grew at an average of about 12 percent per year during the same period. Vietnam registered GDP growth rate of 6.7 percent in 2010 and was one of only a handful of countries around the world to experience such levels of economic growth. Moving forward, inflation remains a main risk to Vietnam’s economy, which the Government...

Words: 52699 - Pages: 211

Premium Essay

Airasia

...award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Through the corporate philosophy of “Now Everyone Can Fly”, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. AirAsia creates values through the following vision and mission. AirAsia’s vision is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Whereby, their mission is to create a globally recognized ASEAN brand, attain the lowest cost so that everyone can fly with AirAsia and maintain the highest quality product, embracing technology to reduce cost and enhance service levels. EXECUTIVE SUMMARY AIR ASIA Strategic management has played a key role in the success of many business organizations in the world including airlines and AirAsia is no exception. Commencing...

Words: 2789 - Pages: 12

Free Essay

President

...| 5160 – Global Business Vietnam Country Feasability Study | Executive Summary | | Adam MoranGunasekar GopalHari GovulaJohn O’Halloran | 2/24/2014 | | Vietnam, located in South East Asia, is a rapidly developing country with a dynamic and the emerging market economy with the population of 88.78 million. Major Vietnamese cities include Hanoi in the north, DaNang in the mid coast region, and Ho Chi Minh City to the south. Hanoi is the capital city, and Ho Chi Minh City is the largest commercial center. Vietnamese is the national language and English is the most popular foreign language spoken other than French, Mandarin and Japanese. Vietnam is a one party communist party and the government has recognized the importance of having an effective infrastructure for economic development. The main transport and communication networks are in Vietnam are road, railways, shipping lines and airlines. Vietnam Today Today Vietnam’s economic growth as outpaced every other Asian economy outside of China. 2013 GDP growth rate was 5.42% vs. 2012 at 5.25%. The Vietnamese Government has a projected GDP growth rate of 5.8% for 2014. Foreign Direct Investment continues to positively impact the economic growth. This past year FDI in Vietnam was $11.5 billion; a 10% increase over 2012. Today there are over 500 US companies that have a presence in Vietnam. The rising costs and wages in China have helped Vietnam become a more attractive alternative for manufacturing...

Words: 868 - Pages: 4

Premium Essay

Ups Supply Chain

...United Parcel Service, Inc. Company Overview COMPANY OVERVIEW United Parcel Service (UPS) is one of the largest package delivery companies in the world, a leader in the US less-than-truckload industry, and a global leader in supply chain management operations. The company operates in the US. It is headquartered in Atlanta, Georgia and employs about 408,000 people. The company recorded revenues of $45,297 million in the financial year ended December 2009 (FY2009), a decrease of 12% compared to FY2008. The operating profit of the company was $3,801 million in FY2009, a decrease of 29.4% compared to FY2008. The net profit was $2,152 million in FY2009, a decrease of 28.3% compared to FY2008. KEY FACTS Head Office United Parcel Service, Inc. 55 Glenlake Parkway North East Atlanta Georgia 30328 USA Phone 1 404 828 6000 Fax Web Address http://www.ups.com Revenue / turnover (USD Mn) 45,297.0 Financial Year End December Employees 408,000 New York Stock Exchange Ticker SWOT ANALYSIS United Parcel Service (UPS) is one of the largest package delivery companies, a leader in the US less-than-truckload (LTL) industry, and a global leader in supply chain management operations. The company's strong market position and large scale of operations enable it to serve a broad range of customers across major international markets and provides it the benefit of economies of scale. However, government regulations could put pressures on the company and affect its cost structure...

Words: 2930 - Pages: 12

Premium Essay

Vietnam Airlines Strategy

...analysis 17 Value chain 17 2.3 SWOT 21 2.4 Options 24 2.5 Vietnam Airlines's doing 25 III. Recommendation 28 IV. Conclusion 30 V. Reference 30 Group members: * * 1. Đào Thị Mỹ Hạnh BABAIU13076 2. Park Do Hyun BABAUN13080 * 3. Nguyễn Thị Hoài BABAIU13090 * 4. Nguyễn Lê Phương Khanh BABAIU13107 * 5. Đỗ Thị Thanh Hoa BABAIU13089 I. Introduction. Nowadays, airlines industry is one of profitable businesses in the world. Both government and private enterprise are dominant in the industry. In Vietnam, aviation market is forecasted to be the world's 7th fastest-growing in 2013-2017 period. The Vietnam airlines industry stands a high chance of developing strongly, but there must be an investment in technology, infrastructure in order to reduce the cost as well. And Vietnam Airlines is a largest aviation brand name in Vietnam which has been wholly owned by government. In this report, we make some analyses to appreciate Vietnam Airlines exactly and realize suitable and unsuitable aspects. Company background Vietnamese name . . . . . . . . . . . . . . . Tong Cong ty Hang khong Vietnam English name . . . . . . . . . . . . . . . . . . . Vietnam Airlines Company Limited Transaction name . . . . . . . . . . . . . . . . Vietnam Airlines. Abbreviated name . . . . . . . . . . . . . . . . VIETNAM AIRLINES Head Office . . . . . . . . . . . . . . . . . . . . . No. 200...

Words: 9322 - Pages: 38

Premium Essay

Market Share

...Increasing market share and profit I. Strategies 1. Selling more to existing customers - Encourage more frequent buying Increase market share by getting customers to buy more frequently. If research shows customers buy at a particular time, make contact with them just beforehand. Adding value to products and services to ensure repeat business, adding to a service at little cost that is useful to your customers - Get customer to spend more Encourage customers to buy a premium product or service that better meets their needs and provides a superior return. Offer purchase incentives and price promotions on items that they usually buy from competitors, such as 'buy one get one free' or 'buy for ten months and get two free'. 2. Getting old customers back - Find out what changed Identify why customers stopped buying. Consider whether product or service is: • no longer necessary • too expensive • unsatisfactory • being beaten by a competitive offer - Rebuild contact with customers Try to have some form of regular contact e.g. monthly or quarterly phone calls, formal or informal visits to customers, mailshots or email newsletters - so that customers don't feel they are being ignored and look elsewhere. Rebuild contact, understand, focus on customers’ needs, e.g a letter expressing regret that they have stopped buying and making them a time-limited offer. ...

Words: 696 - Pages: 3

Premium Essay

Case Study on Marketing of Ethiopia Tour Package

...program composed of transportation, accommodation along with an escorted tour in an exchange for a predetermined single price (Business dictionary .com). It is sold to holiday makers by tour operators, travel agencies or directly by airlines through online or agency arrangements. Holiday package is a marketing strategy that helps related businesses come together to Work in partnership to sell their products through product bundling (Venkatesh and Kamakura,2003) . Nowadays different airlines of the World are involved in selling air transport service through the same Way by entering contractual agreements with various service providers such as hoteliers or tour companies .As a result most carriers such as Emirates, South African Air ways, Kenyan Airways etc are the beneficiary of this strategy mainly due to their own home base are tourist destinations .When it comes to Ethiopian airlines the actual fact is contradictory in that it has not been a beneficiary of its own country tourism attractions through product bundling .And the holiday package development is at its infantile stage. As a result the national carrier became highly dependent on the 6th freedom traffic right. That is 65 % of the total traffic are transiting Addis Ababa as stated on Ehiopian Airlines Annual commercial report (2010). As such no attention was given until recently to develop in-house package. In fact there are several reasons for this .The major being the political and economic policy of the ruling bodies especially...

Words: 6109 - Pages: 25

Premium Essay

Dissertation

...Table of content Table of content 1 CHAPTER 1: INTRODUCTION 5 1.1. Background of study 5 1.2. E-business in Vietnam 5 1.3. Profile of HolcimVietnam Ltd 6 1.4. Research objectives 8 1.5. Scope of study 8 1.6. Research contribution 8 1.7. Research ethics 9 1.8. Structure of the research 9 Chapter 2: Literature Review 10 2.1. Introduction 10 2.2. E-business in Vietnam 10 2.2.1. Awareness of need for adopting e-business 10 2.2.2. Slow growth 12 2.2.3. Bright future 12 2.3. Impacts of e-business 13 2.3.1. Impact on HVL and cement industry 14 2.4. Application of e-business 15 2.4.1. E-business application capability 15 2.4.2. Application of e-business 17 2.5. Identification of challenges and critical success factors (CSFs) of e-business implementation for HVL 18 2.5.1. Challenges 18 2.5.2. CSFs 19 2.6. E-business strategy 20 2.6.1. Approaches to e-business strategy 20 2.6.2. Developing e-business strategy 22 2.7. Chapter summary 23 Chapter 3: Methodology 24 3.1. Introduction 24 3.2. Research philosophy 24 3.2.1. Positivism philosophy 25 3.2.2. Phenomenology philosophy 25 3.3. Research approach 26 3.4. Research strategy 26 3.5. Research method 27 3.6. Research data collection 28 3.6.1. Data source 28 3.6.2. Collection method 28 3.7. Sample size 29 3.8. Data analysis method 29 3.9. Reliability and Validity 29 3.9.1. Reliability 29 3.9.2. Validity 30 3.10. Research limitations 30 3.11. Chapter summary...

Words: 21139 - Pages: 85

Premium Essay

Introduction to International Business

...Higher Diploma in Business Management Coursework Assignment A244BUS Introduction to International Business Student Name : Wai Yan Min Soe Student ID : G1470368W Lecturer Name : Sunny Lim Table of Contents Topic Page No. 1. Introduction 3 2. Difference between internet and worldwide web 3 3. How Globalization could affect International Business 4 3.1. SARS Crisis 4 4. Applying benefits of Internet and Worldwide Web to 4 Michael Porter's Diamond of Competitive Advantage 4.1. Factor conditions 5 4.1.1. Way of Giordano's outsourcing resources 5 4.1.2. Finding right employees easily for business 5 4.2. Demand conditions ...

Words: 2756 - Pages: 12

Premium Essay

International Marketing

...at www.emeraldinsight.com/0265-1335.htm International e-marketing: opportunities and issues Jagdish N. Sheth Goizueta Business School, Emory University, Atlanta, Georgia, USA, and E-marketing: opportunities and issues 611 Received October 2004 Revised June 2005 Accepted July 2005 Arun Sharma School of Business, University of Miami, Coral Gables, Florida, USA Abstract Purpose – E-marketing is growing at a dramatic pace and is significantly impacting customer and business market behaviors. As a result, most firms have started developing e-marketing strategies for the web. However, the evolution and strategic direction of e-marketing strategies in international environments has not been discussed and is the focus of this paper. Design/methodology/approach – In this paper, the authors examine two issues based on extant literature and our previous research in this area. The authors discuss e-marketing in an international context and develop a framework that will allow researchers and managers to understand the impact of country level effects on e-marketing strategies. The paper proposes that the evolution of e-marketing strategies is based on the countries infrastructure and marketing institutional development. Findings – It is found that international e-marketing strategies are fundamentally changing, and will continue to change, marketing thought and practice in international markets. The paper suggests that the e-markets of tomorrow may have little resemblance to the...

Words: 5666 - Pages: 23

Premium Essay

Rynfiles

...PAMBAYANG DALUBHASAAN NG MARILAO ABANGAN NORTE MARILAO, BULACAN 2010 – 2015 TOURISM MARKETING PHILIPPINE AIRLINES (PAL) [pic] SUBMITTED BY: HERRERA BEVERLY G. RIVERO, CHRYSTALYN S. CALUMPIANO, MARIZ D. DAYRIT, BENERYN JOY R. FELICIANO, MICHELLE SUBMITTED TO: MRS FEROLYN SANTIAGO I. Executive Summary Philippine airlines also known as PAL, is the flag carrier and national airline of the Philippines. Headquartered in the Philippine national bank financial center in Pasay city, the airline was founded in 1941 and is the oldest commercial airline in Asia operating under its original name. out of its hubs at Ninoy Aquino international airport of manila and mactan-cebu international airport of Cebu city, Philippine airlines serves nineteen destinations in the Philippines and 24 destinations in southeast Asia, middle east, east Asia, Oceania and north America. On March 1941, Philippine airlines (PAL) began to soar in the Philippine sky with one noble mission: to serve as a factor in building a better nation. With this in mind, notwithstanding the threats of World War II, pal took off and became Asia’s first airline. Since then, with its every takeoff and touchdown, pal carries with itself the making of a world-class legacy. With almost 70 years of service, PAL did not fail in becoming one of the world’s most respected airlines with its young and modern fleet of aircraft and destinations that cover 31 foreign cities and 29 domestic points. Its excellent...

Words: 6003 - Pages: 25

Free Essay

China Airlines

...Introduction In Dec 2010, China airlines Ltd, announced that it had recorded sales revenues of 138.14 Million dollar as for flights carrying people. The company’s Sales Revenue increased by 41 % from Dec 2009 in which the company had achieved 98 Million Dollars. This increase was followed after the company’s announcement in January 2010 that its recorded Sales reached an amount of 358 Million dollars in Dec 2009 including civil and cargo services. These numbers show a huge deficit in the total revenue of flights carrying civilians where the main source of profitability was based and focused on Cargo flights services. Still CAL, China airlines Ltd, didn’t complete its Mission well in terms of increasing profitability and developing its services in order to boost its revenues. Still Civil flights consider covering 38% of the company’s recorded sales. In our paper we stated the company’s Vision, Mission, and Objectives in order to state a plan for developing the company’s civil flights using an edited Business Model. CAL’s problem was in its high costs among competitors who used the LCC (low cost control) in their business in order to create a competitive advantage. In our paper we edited the company’s business model in which we entered some of LCC programs that may attract more customers and compete strongly with competitors. For that CAL developed its systems to be number one leading systems among other airlines especially those in emerging markets such as Mainland china. We...

Words: 6547 - Pages: 27