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E-Commerce Review

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Submitted By Maphiaa
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1. Have you been involved in any e-commerce transactions? If so, tell us about your experience. If not, describe the reasons why you have not participated in e-commerce transactions or the barriers you have encountered.

I have particiated in various e-commerce transactions, such as purchasing movie tickets, electronics, and music/dvd's online (C2B). I found that this was the best way to purchase anything new that was coming out, as I hate waiting in line for stuff knowing that there is a possabilitiy of it selling out. Specifically, in the case of purchasing movie tickets it was great becuase I could pick the seats in the theatre and avoid lineups, and so on.

I have also been involved in the selling of items though Kijiji, UsedOttawa.com, craigslist, and Ebay. I have found them to be safe, reliable, and I liked the exposure I got whicha helped me to sell my stuff (C2C).

2. a) Why might Godiva.com have made such a strong commitment to e-business, despite the lack of action by its competitors?

I believe that Godiva saw the internet as a viable option to reach out to consumers in different markets, this way it could help them to save in the long term in the need for stores and inventory that might spoil. It could have also been percieved that they want to continue to be the industry leader, and that if they get on the net now, they will be a recognizable face in gthe future. With the e-biz, they are able to maintain their product price, and not have to worry about people thinking their selling cheap dollar store choclates. It gives them a perception of being a more "special" type of chocolate.

b) Do you think that this strategy is successful? Why or why not?

I believe it has been successful, and as matter of fact the competitors have probabley tried to mirror them, and figure out ways to compete; but with the history and experieince that Godiva has of

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