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E-Commerce Understanding

In: Business and Management

Submitted By SophieDao
Words 6285
Pages 26
1 Instructor’s Manual: Chapter 1 The Revolution Is Just Beginning

Teaching Objectives  Define e-commerce and describe how it differs from e-business.  Identify and describe the unique features of e-commerce technology and discuss their business significance.  Recognize and describe Web 2.0 applications.  Describe the major types of e-commerce.  Discuss the origins and growth of e-commerce.  Explain the evolution of e-commerce from its early years to today.  Identify the factors that will define the future of e-commerce.  Describe the major themes underlying the study of e-commerce.  Identify the major academic disciplines contributing to e-commerce. Key Terms e-commerce, p. 12 e-business, p. 13 information asymmetry, p. 14 marketplace, p. 16 ubiquity, p. 16 marketspace, p. 16 reach, p. 16 universal standards, p.16 richness, p. 17 interactivity, p. 17 information density, p. 17 personalization, p. 18 customization, p. 18 Web 2.0, p. 19 business-to-consumer (B2C) e-commerce, p. 22 business-to-business (B2B) e-commerce, p. 22 consumer-to-consumer (C2C) e-commerce, p. 22 social e-commerce, p. 22 mobile e-commerce (m-commerce), p. 23 local e-commerce, p. 23 Internet, p. 23 World Wide Web (the Web), p. 24 disintermediation, p. 32 friction-free commerce, p. 33 first mover, p. 33 network effect, p. 33

Copyright © 2013 Pearson Education, Inc.


Brief Chapter Outline Opening Case: Pinterest: A Picture Is Worth a Thousand Words 1.1 E-commerce: The Revolution Is Just Beginning The First Thirty Seconds What Is E-commerce? The Difference between E-commerce and E-business Why Study E-commerce? Eight Unique Features of E-commerce Technology Web 2.0: Play My Version Types of E-commerce Growth of the Internet and the Web Origins and Growth of E-commerce Insight on Technology: Spider Webs, Bow Ties, Scale-Free Networks, and the Deep Web Technology and E-commerce...

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