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E-Commerce-Virtual Communities and Target

In: Business and Management

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* How can virtual communities be utilized in the business to attract customers and/or improve the overall business for the current clients?

“A virtual community is one in which the interaction is done by using the Internet” (Turban). Virtual communities allow several different ways for a business to interact with their customers and for customers to interact with each other. Cartwheel by target allows users to find deals and discounts to use when they shop. Cartwheel is an app where after logging in users select offers and discounts to use when shopping at Target. You are also able to see your friend’s cartwheels and their discounts and coupons located there. If you see one you like you can select it for your Cartwheel. Cartwheel has helped Target in many ways: 1. Increased the amount of traffic to their site Target.com 2. Allows members to share coupons and information 3. Allows users to shop online and use their discounts and in the store 4. The more the user logs in and uses the application the more chances they have of saving
Target should also add a page where users/customers can provide feedback to each other and to the company. This will allow target to answer any concerns or comments a customer has in a timelier manner. By doing this, customers will feel like Target corporation actually values their opinion.

* What mobile computing and/or commerce would benefit this entity? What is the added value? If the company has mobile computing/commerce, what can be done to improve the value for the customers?
“M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs)” (Tech Target). Target has a mobile site where you can shop online, locate the closet store to you to shop, find store hours, contact information for a...

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