...Summary This report will deeply discuss the e-commerce website of JD.com, Inc. so as to find whether it is effective. The author will analyze the development and management of the website and the marketing of the website, as well as the weakness of the website. Contents Introduction 2 1- The layout of the website of JD.com, Inc. 2 1.1 A brief introduction of JD.com, Inc. 2 1.2 The overall layout of the website of JD.com 3 2- The features and management of the website of JD.com, Inc. 7 2.1 The features of the website 7 2.2 The management of the website 8 3- The marketing of the website of JD.com, Inc. 8 3.1 The outdoor advertising and promotion strategies 8 3.2 The cooperation with brand shops and famous payment systems 9 4- The shortcomings of the website of JD.com 9 5- Conclusions and Recommendations 10 Reference 12 Introduction As one of the important patterns of electronic commerce, B2C e-commerce has a great impact on the development of the macro-economic and the life of the enterprises and consumers (Ayo et al, 2011). JD.com is a big online professional platform for 3C products in China’s B2C market, and it is one of the most popular and influential e-commerce websites in China. In the first quarter of 2012, JD.com ranked first in the independent B2C websites of China with a market share of 50.1%. How does the e-commerce website go so will? And why do consumers like to purchase on the website of JD.com? This report will first describe the...
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...E-Commerce Website Evaluation Report The E-Commerce site chosen is Arngren.net at first glance of the site the visitors eyes are over the place unable to focus on just one subject of the entire web page. Also upon first view the user may just close the web page and find another place for shopping needs because of how the Arngren site is currently set up. In order to get potential customers Arngren should make better use of their Meta and title tags. By changing the title tags from the extremely long title tag currently used more Internet web searchers will find their website. From going from over 20 words to Arngren Products will help immensely. The Meta tags for their keywords should also be shortened down and not includes their web address. Listing their best sellers in their keywords would be a better option that using over 40 keywords; for example; . Meta tags do not need to be stuffed with keywords. In most cases one instance of the keyword is enough. The use of too many keywords stuffed into the Meta tags looks spammy. If two keywords need to be used that are the same the second instance should be in a variation of the first keyword and not a repeat of it. For example TV, Television would work as a variation of the first keyword. Also using an updated PageBuilder would help immensely. The Arngren site does not currently look like it has been updated other than to add a Christmas banner across the bottom of the home page. Making use of alt tags to added images and...
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...Development of an E-Commerce Website for ABC Corporation Tammy Semelsberger Managerial Applications of Information Technology – IS535 DeVry University, Keller Graduate School of Management August 18, 2012 Table of Contents Abstract 3 Company Background 3 Business Problems 4 High-Level Solution 5 Benefits of Solving the Problem 6 Business/Technical Approach 7 Business Process Changes 7 Technology / Business Practices Used to Augment Solutions 9 Conclusions and Overall Recommendations 10 High-level Implementation Plan 10 Summary 11 Summary of Recommendations 11 References 13 Development of an E-Commerce Website for ABC Corporation Abstract ABC Corporation (ABC) is a clothing store in Chicago, IL. They are a local store that needs to increase profitability and competitiveness. Designing a custom e-commerce online store on their current website, that is tailored to ABC’s goals and customer needs, is key in attracting and maintaining a customer base, and increasing profitability. The business problem to be solved is how to implement, market, and maintain a successful e-commerce site while building customer loyalty, increasing profitability, improving strategic planning, and expanding the market. ABC will use an outside source to develop, produce and maintain this store. There will be reporting systems in place to analyze data...
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...Business process changes …………………………………………………………………………………………………….. 11 Technology or business practices used to augment the solution ………………………………………….. 11 Conclusions and overall recommendations ………………………………………………………….….…………… 12 Summary of project ……………………………………………………………………………………………….….…………. 15 References …………………………………………………………………………………………………………….….…………. 16 Abstract This paper analyzes the advantages of Troy’s Sporting Goods implementing a technology based growth strategy through the utilization of an e-commerce website versus continuing solely through a brick and mortar approach. Currently, Troy’s competes against other well-known sporting goods companies for market share who already have a strong e-commerce presence. An evaluation of cost, resource utilization, customer base, and customer experience are compared, while also considering the primary necessities for the successful implementation of a business to customer (B2C) website, including: (1) Hosting and installation; (2) performance; (3) support/community; (4) content management; (5) add-on modules; and (6) Functional features, such as: • Payments; • Shipping; • Tax; • Affiliate Tracking; • Inventory Management; • Shopping Cart; • Point of Sale; • Subscriptions; and • Wishlist Brief Company Background Troy’s Sporting Goods Corporation, is a $56 million dollar, privately held...
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...Managerial Appl of Info Tech SUBJECT OF COURSE PROJECT: The Development of an e-commerce page within an independent record label’s website. BUSINESS PROBLEM STATEMENT: In today’s age of digital downloads, mobile computing and Wi-Fi hotspots the music industry’s business model has completely changed. No longer is it viable to have only a wholesaler distribute a label’s music to records stores and department stores with music sections. Also, consumers are more interested in purchasing single songs (singles) rather than entire albums but retailers only like to carry albums since they return a larger profit than singles. Retailers carry singles of specific artists only. Because of the service fee charged by the distributor the aforementioned scenario continues to eat into the revenue of the company. NAME OF COMPANY OR ORGANIZATION: ACME Record Label, LLC GENERAL BENEFITS IT WILL PROVIDE THE ORGANIZATION: Indie artists and bands as well have had the fair share of opportunity to be published, heard, and bought online. Developing a company’s own e-commerce platform enables music sharing to be more accessible and affordable to company and consumers since songs can be purchased individually as opposed to the old school buying of the whole album in order to hear that one song. This individual song retail packaging has proved to be more profitable to the artist and the record label than the more difficult selling of the whole album. Also, the fee administered by...
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...Malaysian E-Commerce Websites Compliance of X.509 Certification Standard in the Implementation of Third Party Certification in Malaysian E-Commerce Websites Syahida Hassan Mohd Khairudin Kasiran Graduate Department of Information Technology Universiti Utara Malaysia, Sintok Kedah, Malaysia syahida@uum.edu.my mkasiran@uum.edu.my Abstract The concept of trusted services forms a key issue for any kind of electronic services. Third Party Certification (TPC) endorsement has been used as one of the methods to instill consumers’ trust. Creating initial trust through implementation of TPC is very important because the consumer has a tendency to trust brand names.. This paper looked closely at the implementation of the TPC in Malaysia which reveals that there are many problems related to the implementation of these seals. Problems like the awareness of merchants on the important of third party seals to their business, unverifiable endorsement, misleading link, unauthorized use of logos and no endorsement at all are still there in Malaysian environment. Based on this fact, the paper will focus on how far the implementation of third TPC is complied with X.509 certification standard. The output of this study can give an important background on the current implementation of TPC and be used as a basis of initial evaluation for business opportunity as a service provider for this kind of certification in Malaysia The fast rising number of broadband user also give significant changes in E-Commerce...
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...Subject: | Information Technology | Unit number + Title | 8. E-Commerce | Assignment number + Title: | 1. Why E-Commerce? | Assessment Criteria: | P1 P2 P3 M1 M2 D1 | Purpose / Aims (learning outcomes) | LO1 Understand the web architecture & componentsP1 Describe the technologies required for e-commerceP2 Explain the impact of introducing an e-commerce system to an organisationP3 Explain the potential risks to an organisation of committing to an e-commerce systemM1 Recommend methods to promote an e-commerce systemM2 Discuss how security issues in e-commerce can be overcomeD1 Evaluate the use of e-commerce in a ‘brick & click’ organisation | Introduction (Scenario) | You work for a firm of e-commerce consultants in the West Midlands and have been asked to provide a ‘guide to e-commerce’ leaflet for a local retail business considering e-commerce. Your guide will cover the regulations related to e-commerce and the implications of e-commerce on society. You will also put together an e-commerce strategy for the business. | Assignment 1 (Scenario) | You visit the Managing Director of your local retail business to go over what is needed for e-commerce, including the different technologies to be bought. The MD is not very IT literate and therefore you need to explain the different hardware & software and networking technologies needed for e-commerce. | | No | | Criteria | Tasks | 1 | For P1, you need...
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...E-COMMERCE ------------------------------------------------- TYPES OF E-COMMERCE The aim of this report is to search for an example of a website that falls under each of the four main types of e-commerce found in unit 1 of the BIU syllabus based module and to describe the website and to explain why it falls under that type of e-commerce. To begin with, electronic commerce is the systematic process of buying and selling of goods and services using an electronic mode primarily the internet. There are different commerce transactions that happen in our daily life, and those commerce transactions have been categorized in different types. As per unit 1 of the BIU syllabus based module, there are four main types of e-commerce (Mbotwa 2014). These are Business-to-Business e-Commerce, Business-to-Consumer e-Commerce, Consumer-to-Business e-Commerce and Consumer-to-Consumer e-commerce. Firstly, Business-to-Business e-Commerce. This refers to electronic commerce transactions between two businesses where both the buyer and seller are business owners. This could be between a manufacture and a wholesaler or a wholesaler and a retailer (Mbotwa 2014). It can be treated in other way like, wholesalers supplying goods to retailers or a distributor in one country can ask for goods in bulk from the exporter in other company through the internet. In this form both the buyer and seller are business entities. An example of B2B website is Hp.com. On Hp.com website, a wholesaler...
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...Greenwich School of Management / plymouth university | E- Commerce | PC303 | | Sonny Tella Leshie : SN/129122 | | | Table of Contents 1.0 Executive Summary 2 2.0 Introduction 2 2.0 E-Commerce 3 3.1 Benefits of E-Commerce 3 3.2 Limitations of E-Commerce 4 4.0 Features of E-Commerce 4 4.1 Ubiquity 5 4.2 Global Reach 5 4.3 Universal Standards 6 4.4 Richness 6 4.5 Interactivity 7 4.6 Information Density 7 4.7 Personalisation/Customisation 7 4.8 Social Technology 8 5.0 Privacy and Security Issues 9 5.2 Security 9 6.0 Ethical Factors 10 6.1 Privacy 10 7.0 Recommendations 11 8.0 Conclusion 11 9.0 Bibliography 11 Appendix 13 1.0 13 2.0 14 3.0 15 4.0 16 5.0 17 1.0 Executive Summary This is a report of a critical review of the E-Commerce website of “Alfasud Parts Online”. The report will look at the general role of e-commerce in contemporary business and the advantages or otherwise for Alfasud. A critical analysis of the implementation of the unique features of E-Commerce shall be undertaken and their business significance for the company will be evaluated. This report will evaluate the security provisions on the e-commerce website and the employed technologies and methods for ensuring security and privacy. An evaluation of necessary ethical considerations and others issues arising on the website will also be conducted. The report will draw conclusions and make recommendations to the board...
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...Slide 4. 1 Chapter 4 E-Environment David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide 4. 2 Learning Outcomes • Identify the different elements of an organization macro-environment that impact on an organization‟s e-business and e-marketing strategy • Assess the impact of legal, privacy and ethical constraints or opportunities on a company • Assess the role of macro-economic factors such as economics, governmental e-business policies, taxation and legal constraints. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 Slide 4. 3 Management Issues • What are the constraints such as legal issues placed by the e-environment on developing and implementing an e-business strategy? • How can trust and privacy be assured for the customer while seeking to achieve marketing objectives of customer acquisition and retention? • Assessment of the business relevance of technological innovation. David Chaffey, E-Business & E-Commerce Management, 5th Edition, © Marketing Insights Limited 2012 1 Slide 4. 4 Activity 4.1 Introduction to Social, Legal and Ethical Issues • List all the social, legal and ethical issues that the manager of a sell-side e-commerce website needs to consider to avoid damaging relationships with users of his or her site or which may leave the company facing prosecution. You can base your answer on issues which may concern...
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...INTRODUCTION E-commerce also is a short from electronic commerce. It is a process of communication transaction between the buyer and seller. It can be known as a type of business which process with electronically. Normally, most of the people will refer e-commerce as via from internet to selling product, but it also can be covers purchasing mechanisms via internet which is business to business and business to consumers. Electronic commerce is related to business transaction of goods and services conducted between 2 or more parties electronically mainly through open internet based system, for instant the parties can exchange information through internet rather than physical exchange. This type of communication through e-commerce can be known as email, internet, intranet, extranet and so on. In practice, this term and a newer term, e-business, are often used interchangeably. For online retail selling, the term e-tailing is sometimes used. For example, bought or sold anything on e-bay, purchased a book on Amazon, or made any other transaction online you have participated in e commerce. Electronic commerce that takes place between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties or limited to specific, pre-qualified participants such as private electronic market. Electronic commerce that takes place between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic...
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...w 1) Which of the following statements best describes "e-commerce"? a. E-commerce is the fastest growing sector of the economy. b. E-commerce includes the delivery of products by computer. c. E-commerce is the use of computer networks to facilitate transactions. d. Until 1995, e-commerce was almost non-existent. e. all of the above Answer: e Diff: 1 Type: MC Topic: E-commerce Skill: Recall/Applied 2) Use this fact situation to answer the related questions that follow. A and B have decided to go into the business of selling goods, but wish to use the Internet to reach potential customers all over Canada who can both buy from them and pay using the Internet. As prudent businesspersons, A and B will a. register a domain name. b. negotiate an Internet access agreement. c. negotiate a website development agreement. d. negotiate a website-hosting agreement. e. all of the above Answer: e Diff: 2 Type: MC Topic: E-commerce Skill: Applied 3) Use the fact situation in Q2 to answer the related question that follows. The type of business that A and B are setting up is called a. wholesale sales. b. electronic retailing. c. retail sales. d. e-commerce. e. digital retailing. Answer: b Diff: 1 Type: MC Topic: E-commerce Skill: Recall/Applied 4) Use the fact situation in Q2 to answer the related question that follows. The type of payment that the business will most likely use is ...
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...I work as a trainee for E-Solutions a recently established local company specialising in E-Commerce consultancy and in design implementation and hosting of E-Commerce websites for small local businesses. E Solutions has a potential new client a clothes manufacturing business called Trends which is considering an E-Commerce website. I have been asked to meet with the managing directors at Trends to explain the benefits and drawbacks of an E-commerce website. The benefits of introducing an E-Commerce system to the organisation of Trends clothing would be a huge benefit to their business. The reason is because it will give the company additional source of revenue via a marketing and distribution channel. They would have fewer overheads like no expansive or employee costs, phone, insurance power or any other bills that they would deal with on a regular basis. For Trends clothing company having an E-Commerce business it would be open 24 hours a day seven days a week. Having the website there customers don’t have to travel long distances no more to get to their store as the E-Commerce will allow them to visit the store with just a few clicks away. With being online your store will be global and anyone with an internet connection can visit your store. They can sell to customers from anywhere around the world no matter what their time zone is that they live in. The customer can also locate the product a lot quicker and there is no pushing a trolley about to get up to the checkout...
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...E-Business Strategy 1 Internet Marketing Plan for River Island E-Business Strategy 2 Table of content Introduction…………………………………………………………………………………..3 Impact of E-Business strategy on Business…………………………………………………..4 Expectation of Internet Customers……………………………………………..……4 Integration with the Existing business processes……………………………………..5 Analysis of Logistics Processes………………………………………………………5 Resources required for Website maintenance and support…………………………...5 Implementation Strategy……………………………………………………………………..6 Planning for Website designing……………………………………………………....6 E-marketing and Promotion strategy……………………………………………..…..7 E-supply Chain Management Strategy…………………………………………..…...7 Integration with the Existing System…………………………………………..…….8 Protection of Business………………………………………………………………..………8 Risk from E-business and measures to control…………………………..…………..9 Future Development in E-Business………………………………………………..…………9 Mobile technology and impact of XTML on E-business………………….…………9 Impact of supply chain integration and e-business on international competencies…10 Conclusion and Recommendation…………………………………………………………..10 References…………………………………………………………………………………..11 E-Business Strategy 3 Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their business processes. Further, the increasing demand from the customers regarding the better quality of products and ...
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...Advantages of Electronic Commerce towards the selected B2C organisation 3 3.0 Analysis of the selected B2C organisation 5 4.0 Recommendation solution to improve the selected B2C organisation 7 5.0 Conclusion 9 References x i 1.0 Introduction In order to understand the structure of a Business to Customer (B2C) organisation that operates via the latest technological method of internet, a study on a selected organisation is conducted. The said organisation is analysed in terms of its advantages, physical appearances, revenue model, personalisation and global reach. Later, the organisation will be suggested a few methods to overcome its setbacks so that the organisation will be much successful in the online arena. The background of the chosen B2C organisation is as below. 1.1 Company Background The chosen B2C organisation for the study is Lily Forever Florist (LFF). LFF operates at NO. 1, Lorong Taming Sari 2, Taman Taming Jaya, Balakong 43300 Seri Kembangan, Selangor Darul Ehsan. It was incorporated in June 2003 by its owner Madam Lily Mudaliar with an intention to be successful in the florist and gift industry. The main product of the company is flowers both fresh and fake ones designed for all occasions. Other subsidiary products include craft and gift items. LFF is able to cater to a vast range of targeted market thanks to its management and operation teams that are well versed in the industry. Initially, the mode of commerce used by LFF was rather...
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