...Management Information Systems for Tourism Hospitality Organisation Using Management Information Systems for Tourism Hospitality Organisation CONTENTS Introduction to the Project 2 Introduction to McDonald 3 Role of MIS within Tourism and Hospitality context 4 Importance of Management Information System for Hospitality and Tourism Industry 6 Use of IT System in an Organization to attain Competitive Advantage 7 Type of Database and Data warehousing in Tourism and Hospitality 9 Use of E-Commerce and MIS in the Industry 11 System Design Requirements of Tourism and Hospitality Business 14 Use of IT to Support Customer Relation Management 16 Role of Enterprise Resource Planning in Tourism and Hospitality 18 IT Security Issues within the Tourism and Hospitality Industry 20 Ethical and Privacy Issues on Use and Storage of Data. ...
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...ONLINE TOURISM AND TRAVEL- ANALYSING TRENDS FROM MARKETING PERSPECTIVE Dr. Manoj Dixit Reader Department of Public Administration University of Lucknow Email: manojdixit23@gmail.com Dr. Rakesh Belwal Assistant Professor Department of Management Addis Ababa University Addis Ababa (Ethiopia) Email: rakesh_belwal@yahoo.com Dr. Gurmeet Singh Senior Lecturer Department of Management & Public Administration University of South Pacific Fiji islands Email: drgurmeetsingh@yahoo.com 1 ONLINE TOURISM AND TRAVEL- ANALYSING TRENDS FROM MARKETING PERSPECTIVE ABSTRACT Tourism is the world's largest civilian industry whose growth, economic significance and potential are phenomenal across the globe. Online tourism is rapidly becoming a growing topic of research and its importance as future mode of acquiring information and purchase of tourism products and services is growing day by day. The present paper has been written with the extensive research on contemporaneous data, websites and conference proceedings on tourism related aspects. Web survey, focused interviews have been used to elicit specific information for such qualitative analysis.The domain of Internet is increasing day by day. Tourism products, in particular, have yet to realize its complete advantage. Still, Internet has significantly benefited the bottom line of tourism organizations in terms of cost of converting as well as losing customers with pluses and minuses respectively. Keeping this in view, online tourism...
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...InHolland University of Applied Sciences TM2A 2015-2016 E-Commerce 2.2 Evaluation Report [pic] Chantall Bebb 550461 Prof. Feico Brinck Contents Abstract 3 Evaluation Report E-commerce Website 4 Purpose of Website 4 Navigation and Usability 4 Web Content 5 Marketing 5 Use of Social Media 6 Target Group Analysis 6 Recommendations 6 References 7 Abstract The continued development of technology has made people increasingly dependent on technological resources to run various aspects of life. Digital communication has worked to foster globalization. The tourism industry is one of the many sectors that have become global because of digital communication. Currently, tourism promoters from different countries are using websites to reach out to a broad market of target consumers. In that line, this paper will analyze and evaluate the “http://www.visitbritain.com/en/EN/” site to create a partial understanding of digital communication in transforming marketing. Evaluation Report E-commerce Website http://www.visitbritain.com/en/EN/ Purpose of Website The website under evaluation belongs to the national tourism and a non-departmental public agency financed by the British Department for Culture, Media, and Sport in particular. The purpose of the website is to market and promote Britain as a worthy tourism destination (Visit Britain, 2015). The website highlights and summarizes the various tourist attraction sites and contents...
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...influence the success of the tourism industry. First, there are ways that economic policies a government takes can have a direct impact on tourism. This type of impact would occur when a government makes policies explicitly aimed at the tourism industry. For example, if a local government subsidises the building of a resort in a beach town, the tourist industry in that town will, presumably, benefit. Second, there are ways economic policy can indirectly affect tourism. For example, government monetary policies are most likely not aimed at tourism. However, if a government's monetary policies cause the exchange rate for its currency to fall, tourism will likely benefit. This is because the country's currency will become cheaper and vacations in that country will become less expensive for people in other countries. SELECTED PRESENTATIONS, SUMMARY AND RECOMMENDATIONS - SEMINAR ON TOURISM POLICY AND ECONOMIC GROWTH Introduction 1. This note presents the record of a seminar held on 6 and 7 March 2001 in Berlin, aimed at exploring the relationships between economic growth and tourism policy. The Seminar was organised by the OECD in partnership with the Canadian Tourism Commission, the Federal Ministry of Economics and Technology of Germany, the Secretariat of State for Tourism of Mexico and the State Secretariat for Economic Affairs of Switzerland. 2. The objectives of the seminar were: * To learn more about the role and importance of tourism services as well as their...
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...The Role of Intermediaries in Electronic Marketplaces: Assessing Alternative Hypotheses for the Future George M. Giaglis1 , Stefan Klein2 and Robert M. O’Keefe 1 1 Department of Information Systems and Computing, Brunel University, Uxbridge, UK 2 Institute for Information Systems, University of Munster, Germany Abstract Early research in electronic markets seemed to suggest that E -Commerce transactions would result in decreased costs for buyers and sellers alike, and would therefore ultimately lead to the elimination of intermediaries from electronic value chains. However, a careful analysis of the structure and functions of electronic marketplaces reveals a different picture. Intermediaries provide many value-adding functions that cannot be easily substituted or ‘internalised’ through direct supplier-buyer dealings, and hence mediating parties may continue to play a significant role even in the E-Commerce world. In this paper we provide an analysis of the potential roles of intermediaries in electronic markets and we articulate a number of hypotheses for the future of intermediation in such markets. Three main scenarios are discussed: the disintermediation scenario where market dynamics will favour direct buyer-seller transactions, the reintermediation scenario where traditional intermediaries will be forced to differentiate themselves and re emerge in the electronic marketplace, and the cybermediation scenario where wholly new markets for intermediaries will be...
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...Development Trend of E- commerce in Vietnam Vietnam's global economic integration will become profound and comprehensive at the joining of the WTO at the end of 2005 or in 2006 and will create a favourable environment for the development of e-commerce. In particular, both the National Assembly and Government are determined to establish an advantageous legal environment for e-commerce. E commerce became established in Vietnam between 2001 and 2005. The E-commerce Department under the Ministry of Trade estimates the next five years will see a strong development of e-commerce in Vietnam. According to the Deputy Trade Minister Le Danh Vinh, enterprises that have good partnerships with foreign partners will be pioneers in encouraging e-commerce in Vietnam. Besides, small and medium enterprises need Government support to acquire advanced applications of e-commerce effectively. Trade transactions B2B (Business to Business) will gradually gain advantage over others. Mr. Vinh said, although the chance of developing e-commerce in Vietnam is very optimistic, there are also many challenges such as the lack of human resources for e- commerce, an under developed ICT infrastructure and particularly the unformed legal environment and policies. In fact, most enterprises only hear of e-commerce but do not know about its benefits and the conditions for joining e- commerce. Indeed, the e- commerce concept is still strange to the majority of the public. Very few enterprise leaders and management...
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...Operating in 8 countries within the region it provides a range of banking services for both corporate and individual customers. Middle East banking sector forecast to 2013(Bharat Book Bureau 2010) indicates that the banking industry in the Middle East region is considered one of the world’s fastest growing industries. Banks play an essential role within an economy and can contribute to its health and stability. Most world economies, including the Middle Eastern economies, attempt to focus their efforts on growing and stabilising their banking sectors. Al Shaher, T.,Kasawneh, O.,Salem, R.(2011) This assignment will focus on the United Arab Emirates (U.A.E) region of HBME Ltd. This region due to current U.A.E Central Bank restrictions has a cap of 8 branches which serve 5 of the emirates with a multitude of smaller Customer Service Units. All the usual banking services and products are available including offshore banking and Investments, personal and private banking, commercial and investment bank capabilities. The bank serves a truly multicultural society with over 200 nationalities co existing peacefully within the U.A.E (UAE Interact 2009). Banks play an essential role within an economy and can contribute to its health and stability. Most world economies, including the Middle Eastern economies, attempt to focus their efforts on growing and stabilising their banking sectors. The Macro-Environment Political The U.A.E has had a very stable political system since it was formed back...
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...Sector Report No. 8 / 2006 ICT and e-Business in the Tourism Industry ICT adoption and e-business activity in 2006 European Commission Tourism About e-Business W@tch and this report The European Commission, Enterprise & Industry Directorate General, launched the e-Business W@tch to monitor the growing maturity of electronic business across different sectors of the economy in the enlarged European Union, EEA and Accession countries. Since January 2002, the e-Business W@tch has analysed e-business developments and impacts in manufacturing, construction, financial and service sectors. All results are available on the internet and can be accessed or ordered via the Europa server or directly at the e-Business W@tch website (http://ec.europa.eu/comm/enterprise/ict/policy/watch/index.htm, www.ebusiness-watch.org). This document is a sector study by e-Business W@tch, focusing on the tourism industry. Its objective is to describe how companies in this industry use ICT for conducting business, to assess the impact of this development for firms and for the industry as a whole, and to indicate possible implications for policy. Analysis is based on literature, interviews, case studies and a survey among decision-makers in European enterprises from the tourism industry about the ICT use of their company. Disclaimer Neither the European Commission nor any person acting on behalf of the Commission is responsible for the use which might be made of the following information...
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...1. IT and Internet’s Impact on Tourism and Hospitality Industry: Implementations of technologies for Hilton Hotels Group. Demonstrate critical and evaluative interpretation and application of theoretical IT/ e-business concepts to a current tourism and hospitality market situation in order to build sustainable competitive advantage. I Introduction Accompanying the technological revolution of the 1990s there are many new opportunities and challenges for the tourism and hospitality industries. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. Poon (1993) suggests that the whole system of information technologies is being rapidly diffused throughout the tourism industry and no player will escape information technologies impacts. The report below gives an insight into the importance of application of information technologies and the use of Internet in tourism and hospitality industries. Two given strategic frameworks provide the analysis of the Internet and its impact on these sectors. This paper also aims to show how technological innovations and information systems can be beneficial for the hotel companies, by using the example of Hilton Hotels Group. II IMPORTANCE OF TECHNOLOGY IN TOURISM AND HOSPITALITY SECTORS Market wisdom today suggests that hospitality companies must embrace technology to compete against traditional competitors, as well as...
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...webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. When Internet was still in its formative years, marketing people used to depend on traditional media such as television, radio, handbills, billboards, newspapers, and magazines. Today, the Internet is premium source for promoting your business. There has been a rapid rise in the number of internet users since last few years. Thus Internet is the lucrative place to promote the business. Background Now it is a well-known fact that what we call 'marketing' has undergone substantial changes over the recent years, and the key role in this transformation has been played by internet. Internet "refers to the physical network that links computers across the globe. It consists of the infrastructure of network servers and wide area communication links between them that are used to hold and transport the vast amount of information on the internet". Introduction of internet have reshaped the structure and performance of different sectors, e.g. hospitality, travel, health and medicine, marketing education etc. Introduction of internet has changed the rules and marketing practioners have no way but to adhere to it. In fact marketing is just one of numerous fields have been substantially revolutionized by internet-based technological innovations. Halloway maintains that "Information and communication technology, as it is now known, has come to play a key role...
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...MSc in Sustainable Development Dissertation Thesis "Participatory destination management and creative tourism: From co-production of tourism products to co-creation of experiences. Α reality and stakeholders' check for Thessaloniki, Greece." Christos Patikas Supervisor: Dr. Marianna Sigala Thessaloniki, 2014 Table of contents Abstract……………………………………………………………………………………….3 1. Chapter 1: Introduction…………………………………………………………………...4 2. Chapter 2: Literature review 2.1.: The destination………………………………………………………………...7 2.2.: Participatory destination management 2.2.1.: Destination’s stakeholder’s analysis and management …………10 2.2.1a.: Stakeholders: definition, types, interests and role in destinations 2.2.1b.: Stakeholder’s management approaches………………..11 2.2.2.: The role of DMO in destination management…………………...12 2.3.: Destination Governance……………………………………………………..15 2.4.: Community based tourism…………………………………………………..20 2.5.: Creative tourism 2.5.1.: From cultural tourism to creative tourism……………………….22 2.5.2.: Creative tourism importance and implementation……………….24 2.5.3.: Creative tourism and participatory destination management…....26 2.5.4.: DMO’s role in supporting and fostering creative tourism………28 2.6.: From co-production of tourism products to co-creation of experiences….30 3. Chapter 3: Research Methodology 3.1.: Research aims…………………………………………………………………32 3.2.: Methods of data collection……………………………………………………32 3.3.: Design of research instruments………………………………………………33 3...
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...The Future eTourism intermediaries Dimitrios Buhalis1, Maria Cristina Licata2 1 Course Leader MSc in eTourism, School of Management Studies for The Service Sector, University of Surrey, Guildford, GU2 7XH, UK d.buhalis@surrey.ac.uk Genesys Information Limited Clarendon House, 125 Shenley Road,Borehamwood, Herts WD6 1AG, UK cristina.licata@genesysinformation.com ____________________________________________________________________ 2 Acknowledgement: The authors would like to acknowledge Paul Richer and Dr Karsten Kärcher (Genesys Information Limited) for their contribution to this paper. Note: An earlier version of this paper was presented at the ENTER2001 conference in Montreal, Canada. The Future eTourism intermediaries Keywords: eTourism, Internet, intermediaries, disintermediation, Computer Reservation Systems, Global Distribution Systems, Digital TV, mobile commerce, Electronic Intermediaries ABSTRACT Hitherto, the travel distribution role has been performed by traditional Outgoing Travel Agents (OTAs), Tour Operators (Tos) and Incoming Travel Agencies (ITAs). They were supported by Computer Reservation Systems (CRSs), Global Distribution Systems (GDSs) or tour operators’ Videotext systems (or Leisure Travel Networks). These traditional electronic intermediaries (or ‘eMediaries’), particularly GDSs, progressively consolidated their position. The Internet created the conditions for the emergence of new eMediaries, based on three ePlatforms, namely the Internet,...
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...E-Business Group Final Presentation and Project Depth Analysis AirBnB Tuesday Session-16h30/19h30 Agbaba Felipa- Bal Laura- B00538278 Castaneda Pablo- B00681481 Gillet Clara- B00537943 Hourlier Giovanni- Rimoux Tess- SUMMARY 1. Size and importance of the market globally, in Europe and (if relevant) in France 2. How the sector has traditionally worked 3. The effect of the Internet on the sector 4. Who the major global players are (then discuss one of the major global players as a more detailed example) 5. E-business models being used by the major player you chose in part #4 (including analysis of revenues and costs involved; you can use the business model canvas as a guide) 6. Consumer reaction to e-business in the sector (not just the chosen company, but the sector as a whole) 7. Future development of the sector driven by e-business (the sector as a whole) 1. Size and importance of the market globally, in Europe and (if relevant) in France. Tourism is one of the most dynamic and resilient economic sectors. With international globalization tourists’ arrivals are reaching one billion each year and growth only expected to increase. Opportunities in the tourism industry are endless. Europe is the world’s most visited regional destination, an increase of 5% in international tourist arrivals has been noticed. It’s the highest increase across all regions and a notable result for a rather mature region. In France tourism is a major industry, the...
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...ABSTRACT The ASEAN regional integration visualizes the conversion of economies in Southeast Asia into a unified market and manufacturing base by promoting the unobstructed flow of goods and services. It signifies better chances of more market entries, lesser input costs, lower discharge expenditures, greater inflows of foreign investments, and wider options for quality commodities and services at reasonable prices. This research examines issues as to whether the benefits outweigh the costs of trade liberalization, its impacts on national economic growth, and the Philippines’ preparedness to overcome the impediments posed by the integration. Overall, the outcomes of the interviews show that the Philippines is not yet fully adapted to aligning domestic benchmarks with international standards although it has accomplished vital progress in certain sectors. The study also reveals that member affiliates and the Philippine economy can reap the benefits of the liberalization so long as they prevail upon their commitments to forge ahead with achieving the goals of the ASEAN Economic Community. Elimination of cross-border taxes, compliance with harmonized regulatory policies, and leaders’ steadfastness to attain the goals of the integration are the key factors for the success of the liberalization. Since the research deals more on the qualitative aspects, the authors recommend more statistical data gathering and in-depth quantitative analysis to obtain a more accurate gauge of the overall...
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...DENHERE ASSIGNMENT 1 E-commerce is a commercial activity dealing directly with the trading of goods and services and with other related business activities, in which the electronic communication medium plays a central role. The activities include the communication of information, management of payments, the negotiation and trading of products online. E-commerce is a part of e-business and its goal is to generate profits with a various sets of business through buying and selling principles. There are quite a number of ecommerce strategies that can be used in the banking industry. My focus is going to be on the implementation of an ecommerce strategy by BancABC. My aim is to come up with a holistic e-commerce strategy for the organisation. An e-commerce strategy, in its most simplistic form, consists of three steps which are: determining where the organisation is which is the situation review where it wants to go which is goal setting or the banks ecommerce vision The best way of moving from the one to the other this is referred to as the strategy formulation. For an ecommerce strategy to be successful the first major aspect is to have senior management comprehensively understanding what it means to be an e-commerce enabled organisation. Introduction of e-commerce usually comes with major changes which must be carefully planned and coordinated to avoid chaos and confusion. . The main problem with many failed e-commerce initiatives is the seeming...
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