...E-commerce and e-business Introduction Pandora offers online radio subscription services. Glaser and Westergren founded Pandora back in 2005. According to Kenneth and Traver (2012), Pandora has over 80 million registered users and continues to add about 600,000 subscribers a week. The firm accounts for over 50% of all online radio listening hours. When I read about Pandora offering a radio service, I first though about news but it wasn’t event the case. It’s all about music from a radio that doesn’t work like the one we always listen to that I will refer to as traditional radios for the purpose of this case study. With Pandora, the users select a genre of music they want to listen to and a computer program determines all of types of music related to along with other artists they might be interested to listen to their music. I will first compare describe Pandora’s original business model as well as its current business model, and then compare the two business models. I will also discuss if Pandora would have been successful if it had started out originally using another business model. I will therefore explain some of the concepts related to the case study such as free revenue and freemium revenue models. I will question the assumption that free revenue models have a predominant place in e-commerce. Pandora’s business models When Pandora was founded, the firm first business model was to offer its users 10 hours of free access as bait and then asking them to...
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...E-BUSINESS MANAGEMENT MHN212839 JOSEPH BEAVER BA(HONS) – MANAGEMENT, TECHNOLOGY AND ENTERPRISE REPORT ON TOYBOX WORDS:-2292 SUBMISSION:26TH NOVEMBER 2015 Contents 2 INTRODUCTION 3 2.1 Company 3 2.2 Purpose of Report and What it will Cover 3 3 E-BUSINESS 3 3.1 What is E-Business 3 3.2 Definition 4 3.3 Why is it Relevant to Toybox – Discussion of Concept 4 4 STRATEGIES 4 4.1 Definition of a Strategy 4 4.2 Strategy Definition Stage 5 4.3 Decisions That Toybox Should Take At This Point 5 4.3.1 Decision 1: Strategy To Assist with Market and Product Development 5 4.3.2 Decision 2 – Look at the Capabilities of Having a Supply Chain 6 4.3.3 Decision 3:- Looking at Business, Service and Revenue Models 6 5 E-BUSINESS REVENUE MODELS 7 5.1 Definition of a Revenue Model and Why is It Relevant to Toybox 7 5.1.1 Recommendation 1 – Cost Per Click Model - Advertising 7 5.1.2 Recommendation 2 – Auction Models 7 6 CONCLUSIONS 8 7 REFERENCES 9 INTRODUCTION Company Toybox is a toy manufacturer that is continually growing, providing traditional, wooden and educational toys aimed at a specific age group i.e. from birth to eight years old. The toys that they sell are sold in various price brackets ranging from pocket money toys through to toys that are retro inspired. Within the organisation, they have fifteen members of staff who are allocated duties which include designing the toys, purchasing the materials in which...
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...E-Commerce Business Strategy Abstract The purpose of this paper is to solve the business problem of creating an E-Commerce business strategy for a traditional brick and mortar women’s boutique. The internet allows a company to reach a demographic through the Web that is all over the world, which results in an accelerated global marketing strategy and a possible competitive advantage in women’s fashion. There is a lot of competition on the internet and captivating the attention of customers will not be an easy task. The E-Commerce business strategy for Simply Unbelievable will be implementation of a cloud-based digital commerce platform that will create an exceptional shopping experience for consumers. Company Background Simply unbelievable is a home-based business that sells boutique fashions specializing in women’s clothing, jewelry, and handbags and has been in business for 10 years. Location is critical to the success of any business and Simply Unbelievable does not maintain a traditional brick-and-mortar store. The success of Simply Unbelievable has been by the home party plan business concept of direct selling to their customers. The home party plan has provided the perfect location for customers to view current fashion trends in the comfort of their own home or surroundings. Women who are comfortable spend more money and this has generated Simply Unbelievable revenues for the past 10 years. Simply Unbelievable has had no significant...
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...Garymack Channing Burnette American Intercontinental University Unit 3 Individual Project MGMT305-1204B-06 Management Information Systems Sunday, October 21, 2012 Abstract The following paper takes a comprehensive look at E-Commerce in business culture. The outline given appropriates the need for E-Commerce by way of projected revenue generation and new outreach to customers. Moreover, benefits for capitalization that allows building and/or adding new avenues to do business and gain customer base. More importantly is how the use of this tool grows customer service and company reputation not only to their customers but vendors and suppliers as well. E-COMMERCE SUPPORTING BUSINESS South Main Customs is located in the heart of Kannapolis North Carolina. This local motorcycle shop is surrounded by a community of motorcycle enthusiast (SouthMainCustoms, n.d.). This shop is famous not for selling motorcycle’ and/or other small engine machines such as all-terrain vehicles and watercrafts but for safety gear and apparel along with other ancillary accessories. Unlike the local Wal-Mart that sales discounted and less popular and limited brands of products, locals flock to South Main Customs for their extensive brick and motor shop availabilities. South Main Customers carries all the popular brands for each season and type of riding. The merchant model which is a model where a retailer makes sales from their website would benefit South Main Customs most appropriately...
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...The following report will seek to explain the difference between E-Business and E-Commerce providing examples where applicable to support the answer. Most if not all companies nowadays have realized that the Internet is not only here to stay but that its influence in the way business is conducted will increase with the passage of time. We have all heard the terms e-business and e-commerce being used quite frequently but what do these terms really mean and what are the differences between the two terms that are being used. E -business and e-commerce are terms that are used to differentiate one vendors' product from another. Both terms are different, and that difference matters for today's companies. The ‘e’ stands for electronic networks and...
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...differences in e-business, e-commerce, and e-government. Difference between E-Business and E-Commerce: I chose to answer this question because it seemed fitting for today how the business world has evolved over the last 10 or so years in relation to how they conduct business operations. There are numerous differences when it comes to the differences between e-business, e-commerce, and that of e-government. E-business for instance deals with the methods that a company uses to link or combine their external and internal data processing systems in a more efficient and flexible manner, which helps to enable them to work more closely with suppliers and partners. This is what basically allows them to get more of a satisfactory rating per se from their customers in regards to the customers’ wants and needs. It also has a more strategic focus with emphasis placed primarily on certain functions that occur when electronic capabilities are used. It can also be said that e-business are those businesses that run the traditional way but also cater to the needs of their online requests by customers. An e-business is not complete until it can definitely handle phone calls, mail orders and the online activities that are entailed or come along with it. In a nutshell, an e-business encompasses the whole value chain such as: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. ...
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...How E-commerce Affects Business Transactions Published: 15, June 2016 Literature Review There are a lot of literature materials which discuss basically all the aspects of e-commerce. A lot of reviews, studies, analysis, and surveys were already formulated by market research firms and organisations with direct interests in the e-commerce business. In this research however, related literature materials which were included were those that mostly concern the business processes and methodologies employed in the use of e-commerce. This section is structured accordingly. First, there is a brief discussion about the definition of e-commerce. Then a justification of e-commerce as a business methodology and its benefits is presented. Different e-commerce applications, issues, and legal concerns were discussed next. Definitions of E-commerce There are many confusing definitions of e-commerce. Some see e-commerce as Internet-based activities only while others include any kinds of exchanges of resources (electronic information, applications, methodologies, and strategies). There is one thing common to all of these sets of general definitions however: e-commerce is a process where electronic connections make it possible to exchange resources. E-commerce is a very broad term used to describe modern ways of doing business today. If we take a much broader view, we define e-commerce as the use of the computer to facilitate all of the firm's operations, many of which are internal. These...
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...Today’s global business market is changing it economics and structure very quickly. Some companies are coming some bankrupts, but it is very difficult to compete with large international companies. With internet came a lot of innovations for business. Today big part of market are using e-business to broad their companies, so for the new one is very difficult to compete with them and they need to find smart ways to get on the global market. For the new company on the global business market is a very good step for next level of competitiveness to make a website. Nice and simple designed website with correctly structured information and few nice pictures on it could attract more interest of people for that new business. To move your company for e-business is a very good idea. It gives you a lot of opportunities. Internet is most popular source of searching information, so presence of your website on the World Wide Web is a good chance to be noticed and attract new customers. Internet opens door for opportunity and innovation. Because internet doesn’t have borders your company gets available for any country in the world, anywhere where is internet. Actually just with basic website your business isn’t yet as flexible as could it be, but there are always opportunities to develop it and expand your business. Website will give you more functionality. There you could put information about your services or products, open hours and your contacts. Then you could be easily contacted by someone...
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...HTC - 8 keys elements in Business Model 1. Value proposition Value proposition is the benefits, including the intangible, nonquantitative ones, that a company can derive from using EC. In B2C EC, value proposition defines how a company’s product or service fulfills the needs of customers. Thus, a company can fulfill the needs of customers when they can obtain four sets of values that are created by e-business. According to Amit and Zott (2011) the four sets of values includes search and transaction cost efficiency, complementarities, lock-in and novelty. It can be seen clearly in the case of HTC: * HTC’s business model actually brings search and transaction cost efficiency. It enables HTC faster and more informed decision making, wider product and service selection, greater economies of scale. This element has contributed to the satisfaction of customer of HTC when they find an excellent products and services in a wide range of smartphones with a reasonable and competitive cost. * Complementarities is also a benefit derived from using EC of HTC because HTC has bundled their and services together to provide more value to customers. For example when buying a HTC smartphone you will also find their after-sale services from HTC. * Lock-in is considered a contributor to the stickness of customers with HTC’s products. * Novelty: On February 17, 2010, Fast Company ranked HTC as the 31st most innovative company in the world. It’s smartphones and tablets powered...
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...Business Models for Internet Based E-Commerce B Mahadevan Introduction The meteoric growth of Internet based E-commerce at the turn of the last century is truly baffling. During the last one decade, this market space has grown in several directions. In its first generation, it saw the emergence of portals and search engines. However, in due course more and more organisations began to cater to the Business to Customer (B2C) market. In the last two years, there is significant growth in the Business to Business (B2B) segment. As several organisations began to operate in the Internet market space, they innovated unique propositions to create value in the process. These were either not found or difficult to replicate in the traditional brick and mortar operation. This course will help the students understand these unique propositions in a unified framework. The framework is collectively referred to as "Business Models". An Internet based business has several dimensions: · · · · the technology aspect primarily comprising of telecommunication, networking and other infrastructure issues the software domain that includes programming languages, web page design, customer interface and transactions management, security and privacy management, and large scale data mining the management aspect that deals with the business strategies for value creation, growth and customer development and retention the statutory and legal dimension that addresses various cyber laws dealing with security...
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...Influence of Internet and E-commerce in international business Introduction: Commencing from 20th century, enormous use of Internet was witnesses in all the fields with a major impact on international business. Although the Internet and web 2.0 serve as improving trend of economy and business, there is negligible research done to advocate their impacts on international business and marketing (Urban, 2003). The present literature review essay is an attempt to address the gap of existing literature whereby necessary recommendations can be made to improve use of technology in business. For the purpose of this essay, extant literatures in the fields of international business, technology, science, marketing and e-commerce have been studied and reviewed. Research objective: To serve the purpose of the literature review, investigation of Internet and e-commerce over international business processes is performed with the primary research objective as the consequence of Internet on international business. Research questions: In order to study research objective, a set of research questions have been devised upon which a review is presented in the following essay. The research questions devised are: • Influence of Internet in international business. • Consequences of Internet on international entrepreneurship. • Impact of web 2.0 on international business processes. • Influence of e-commerce in international business Literature...
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...Fundamentals of E-Commerce Devry University | Course Project: Final Draft | BEST FRIENDS PET CARE Table of Contents I. Executive Summary………………………………………………………………….3 II. Business Description………………………………………………………………....3 a. Products/Services Offered……………………………………………………….4 b. Mission Statement……………………………………………………………….4 c. Industry…………………………………………………………………………..5 d. Business Goals and Objectives…………………………………………………..5 e. Business Models-Revenue and Payment Models………………………………..6 III. Marketing…………………………………………………………………………….7 a. Market Analysis/Market Forecast………………………………………………..8 b. Target Markets…………………………………………………………………...8 c. Marketing Strategy……………………………………………………………….9 IV. Competitor Analysis……………………………………………………………….9 a. Competition……………………………………………………………………..10 b. Strengths and Weaknesses……………………………………………………...10 c. Competitive Advantage………………………………………………………...10 V. Conclusion………………………………………………………………………….11 Executive Summary As animals become a larger part of our lives, professional and working people are choosing to create a suitable life style for their pets. Best Friends Pet Care is currently a facility that caters to those working people and professionals who have a disposable income to provide care to their pet while they are at work. We create a home-like environment that your pet will grow to love. Loving families with pets...
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...What is e-commerce? The key components to establishing and providing a successful e-commerce solution within an e-business environment. CONTENTS CHAPTER | PAGE | Introduction & Aims/Objectives of assignment. | 3 | 1. What is e-commerce? | 5 | 2. E-environment | 6 | 3. Establishing an e-business. How to support an e-business? | 9 | 4. E-business systems: infrastructure of hardware and software | 14 | 5. E-Logistics: Supply Chain & Procurement | 17 | 6. E-Security: Protecting and e-business & its infrastructure | 19 | 7. E-Marketing: How to push your e-commerce business using marketing tools online. | 21 | 8. E-CRM: Managing customer relations online | 24 | 9. The future of e-business | 29 | Conclusion | 31 | Bibliography | 34 | Introduction: Through this assignment I will be discussing the use of e-commerce in modern retailing. This essay aims to explore: What e-commerce is, the infrastructure needed to establish an e-business and the wider impact of e-commerce on the traditional business and retail environment. These aims will outline the main effects of e-commerce on a business. These will be achieved through: * Outlining the origins of e-business * Assessing the external impact of e-commerce on the environment & traditional retailing. * Examining the implementation and sustainability of an e-commerce business: Systems, Structures & Costs. * The impact of e-commerce on the logistics...
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...for: Dr. Diane McCann Prepared by: Arqum Usmani E- Commerce for Small Business Prepared for: Dr. Diane McCann Prepared by: Arqum Usmani E- Commerce for Small Business You decide Week 5 You decide Week 5 It’s a great joy to know that my ideas contributed to the ongoing growth and success of this company. I was confident that we would be successful as a company, we had a great idea and product thanks to Catherine and Max also to help make this idea successful. Now that we have become successful it’s time for us to sustain and also take this success to the next level. I’m excited that you guys offered to use an e-CRM system as our next step to building. It’s a great idea and I’m definitely on board to get this started but the question now is what system is best for us? First I want to talk about the advantages that an e-CRM system has to offer and how it will benefit us. The e- CRM system is a management system for electronic customer relationships which I predicted last time would become a huge success and also something to watch out for. I advised that our relationship with the customer should always be good and always make the customer satisfied. The e-CRM will definitely help us with this process by making it more efficient to deal with our customers. We are a company that offers high quality portraits and with it comes our exceptional service to the customer and our company Town Photography will benefit from an e-CRM system to keep our exceptional customer service...
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...…………………………………………………………………………………………………………………………….…. 2 Brief company background ………………………………………………………………………………………………….. 2 Discussion of business problem ……………………………………………………………………………………………. 3 The cost of brick and mortar ………………………………………………………………………………………………… 4 High level solution ………………………………………………………………………………………………….……………. 7 Benefits of solving the problem ……………………………………………………………………………….…………… 8 Business/technical approach ………………………………………………………………………………………….…….. 8 Business process changes …………………………………………………………………………………………………….. 11 Technology or business practices used to augment the solution ………………………………………….. 11 Conclusions and overall recommendations ………………………………………………………….….…………… 12 Summary of project ……………………………………………………………………………………………….….…………. 15 References …………………………………………………………………………………………………………….….…………. 16 Abstract This paper analyzes the advantages of Troy’s Sporting Goods implementing a technology based growth strategy through the utilization of an e-commerce website versus continuing solely through a brick and mortar approach. Currently, Troy’s competes against other well-known sporting goods companies for market share who already have a strong e-commerce presence. An evaluation of cost, resource utilization, customer base, and customer experience are compared, while also considering the primary necessities for the successful implementation of a business to customer (B2C) website, including: (1) Hosting and installation; (2) performance; (3) support/community; (4)...
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