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E-Commerce in Health Care

In: Business and Management

Submitted By durgapalpraniti
Words 476
Pages 2
WHY IT WILL NOT BE A FAILURE
Doctors with a conscience have started to speak out. A group of Whitleblower doctors have exposed the realities of the private medical sector.
Private hospitals that are driven my profits rather than the well being of the patient have become the norm these days. corporate hospitals only want doctors who can help them earn more money . as a result doctors who practise ethically in the long run cannot last here.
In such a scenario ,we offer a whole new platform for doctors and patients to interact . An online healthcare portal which offers diagnostics, doctor consultations ,second opinions, patient referrals as well as management of health records. Also, these websites have traction in rural areas where people where people do not have access to good doctors.
E-commerce in healthcare is different from traditional retail, which is product driven. Health care is more service driven.
This field has tremendous potential which has been recognized by various companies across the country. Some key players like helpingDoc.com ,iclinic.com,practo.com are fast becoming popular. The number of hits on these websites are also rising fast, in some cases by almost 40 % every month. Some of these sites get 1,00,000 customers every month.
Our website will be competitive with our pricing, pace and efficient with service delivery which will drive the popularity of our web portal.
Our focus is on preliminary diagnostic, meaning we will offer health solutions to the patient for diseases which are still in their nascent stage. thereby reducing the possibility of the disease becoming chronic and requiring extensive treatment. This will be an incentive for the patient as it will prove to be cost effective in the longer run .
The existing scenario in private hospitals is that a patient is charged 1.5 lakh, the doctor gets a mere 15,000 . 90% of the

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