...Zealand’s E-marketing Subject Name: Essential E-marketing strategy Subject Code : BK004 Tutor： Alanah Malkini Assessment Name: Individual Assignment ------------------------------------------------- Student Name: Yiming Sun ------------------------------------------------- Student ID: i144996 Introduction Marketing via the internet is a very dynamic phenomenon, since websites suddenly emerge and widely spread, it alter the way of people operating business and acquiring information. It is unquestioned that the centrality of internet in modern society. Nearly all aspects of modern life are operated and stayed online, such as communication, commerce, education, entertainment and so on. This trend was noticed by marketers and advertisers as well. Numerous companies advertise, sell and promote products and services via the internet. The successful marketing on the internet fulfill the development of a company. This essay wil throw light upon the e-marketing strategy of the New Zealand flag carrier -- the Air New Zealand Airline group. The principles, nature and scope of Air New Zealand’s e-marketing strategy will be analysed. In addition, this essay will explain the opportunities and challenges faced by the company when carry out e-marketing strategy. And lastly, micro and macro environment factors that impact the e-marketing strategy will be discussed in this essay as well. Discussion Air New Zealand adopted series of e-marketing strategies...
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...E-Marketing Consumers are increasingly using the web in their daily lives to search for products and services that will meet their needs, the entire marketing landscape is changing and there is a need for marketers and companies to implement this new usage in order to meet those needs and to better understand the changes in consumers’ behaviour (Heinonen, 2011). Tuten and Solomon (2013) explain the concept of marketing as being an activity for “creating, delivering, and exchanging offerings that have value for customers, clients, partners, and society” (p.14). E-marketing is simply described as being ‘marketing online’ (Chaffey and Smith, 2008: 13), which aims to engage and connect with customers whether it is through mobile phones or web sites. Its purpose is to establish a relationship with them. Social media now available to anyone with an internet connection (Lim, 2010) has been implemented by many companies to increase brand awareness and ease the communication between the customer and the business. The hospitality industry should embrace and make the most out of social media to gain those benefits and facilitate direct feedback from their customers (Lim, 2010). A research conducted by the Statistic Brain Institute shows just how indispensable it is for hoteliers to adopt social media, as they affirmed that 57% of all travel reservations are made on the internet (Statisticbrain.com, 2015). Social media Severals years before the internet revolutionized the way businesses...
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...technology devices with marketing strategies. As a result, terms such as online marketing, digital marketing, Internet marketing, electronic marketing, and even hypermedia marketing had been used for elaborating the new concept of marketing. However, online marketing, Internet marketing and E-marketing will be used frequently interchangeable and can often be considered synonymous (Gilmore et al., 2007). Although there is still no fixed nomenclature for this modern marketing strategy (Dholakia,2005), the term “E-marketing” would be used hereafter in this article. This article attempts to focus on how E-marketing is defined in research and discuss its adoptions and advantages for enterprises. It is imperative to distinguish between two commonly used and easily confused terms (E-business and E-commerce) before discussing E-marketing. According to Krishnamurthy (2006), E-business is an overarching term that describes how businesses run on the Internet or Web, and utilize Internet technologies to improve the productivity or organizational performance. On the other hand, E-commerce focuses entirely on the Internet or web to facilitate commercial transactions and even includes almost any transactional event in nature in real world, such as banking, stocks and bonds trading, auctions, retail shopping and so on. In addition, there are three popular types of E-commerce: business to business, business to customer, and customer to customer. Similarly, in terms of E-marketing, one cannot deny...
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...of Business Management 4(4): 359-366, 2012 ISSN: 2041-8752 © Maxwell Scientific Organization, 2012 Submitted: May 24, 2012 Accepted: June 21, 2012 Published: September 25, 2012 E-Marketing Development in Virtual Market-Space: A Strategic Perspective Hu Ya-Ping Department of Information Management, National Chung Cheng University, No.168, University Rd., Min-Hsiung Chia-Yi, Taiwan Abstract: The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify a number of fundamental problems. In this article, we identify the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study. Keywords: Electronic marketing, online retail, virtual communication, virtual distribution, virtual transaction INTRODUCTION The Internet represents a tremendous opportunity. That is, it gives a much wider choice of products, services and prices from different suppliers and means to select and purchase items more readily and easily. For traditional marketing, these products and services give the opportunities to expand into new markets, offer new services and compete with large businesses. At the same time, the Internet gives rise to many...
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...Chapter 1: Convergence Multiple Choice 1. E-marketing affects traditional marketing in which of the following ways? a. increases efficiency of traditional marketing functions b. technologically transforms marketing strategies c. decreases the reach of marketing campaigns d. both A and B (d; Medium; p. 3) 2. _____ is the subset of e-business focused on transactions. a. E-commerce b. E-marketing c. Digital technology d. ESP (a; Hard; p. 3) 3. Convenient access to digital information has the ability to transform all of the following except _____. a. ecosystems b. governments c. societies d. businesses (a; Easy; p. 5) 4. The Internet consists of all of the following except _____. a. computers with data b. users who send & receive data files c. a technology infrastructure to move, create and view or listen to the content d. a central mainframe (d; Medium; pp. 3-4) 5. A network that runs internally in an organization but uses Internet standards and browsers is known as _____. a. an Intranet b. an Extranet c. an Internet d. the Web (a; Medium; p. 4) 6. Internet technology has changed traditional marketing in all of the following ways except _____. a. made place less important b. increased the importance of interdisciplinary understanding ...
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...Deploying an effective targeted e-marketing campaigns an important strategic decision for businesses to stay competitive and to increase profitability. The three e-business marketing strategies are: e-commerce website, e-marketing and web services using underlying web technologies including Extensible Markup Language, Simple object Access protocol, Web Services Description Language and Universal Descript on, Discovery and International specification using NuSOAP Web Services Toolkit for PHP, HTML, My SQL, HTTP etc. We evaluate the effectiveness of the web technologies used and recommend further functionalities that can improve speed, performance and security. INTRODUCTION E-marketing can be considered to be equivalent to Internet marketing. Most in the industry would look at it this way. However, E-marketing is sometimes considered to have a broader scope since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management systems (E-CRM systems). Extending these channels to include electronic marketing or e-marketing activities requires proper planning and effective implementation. Small business face more challenges than large business when deploying offline marketing activities due to limited resources, such as huge cost of advertising on magazine, TV, Radio, newspaper etc. We analyze challenges facing small business when implementing e-marketing activities; choices of...
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...Bachelor Thesis Degree programme International Business 2013 Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES – CASE STUDY ON AN INTERNET MARKETING COMPANY: LEAD CREATION BACHELOR´S THESIS | ABSTRACT TURKU UNIVERSITY OF APPLIED SCIENCES Degree programme | International Business Completion of the thesis| 59 + 18 Instructor: Emmanuel Querrec Benjamin Ach THE CURRENT DEVELOPMENT AND TRENDS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BUSINESSES The purpose of this thesis is to highlight the evolution of the marketing strategies of businesses and more specifically of their communication strategies, with the important rise of social media influence, which is changing the way people get informed as well as their purchasing decision process. Indeed, this research is about underlining the fact that businesses, small or big sized, have to get online and to use social media and to adapt their business models if they want to stay on top of the competition on their markets. The research is supported by a case study of an Australian internet marketing company, in order to get valuable insights from internet marketing experts, which will strengthen the points explained by the different authors in the literature review. KEYWORDS: Marketing strategies, communication strategies, social media, community, online presence, brand image 2 TURKU UNIVERSITY OF APPLIED SCIENCES THESIS | Benjamin Ach TABLE OF CONTENT List of abbreviations...
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...The effect of E-marketing on the marketing performance of Small Business Enterprise: A comparative study between Egypt and the UK. HATEM EL-GOHARY Bradford University School of Management School address : EMM Lane, Bradford, West Yorkshire BD9 4JL, UK. Mailing address : 24 Laisteridge Lane, Bradford, BD7 1QT, West Yorkshire, UK. Telephone : +44 (0)7878470306 Fax : +44 (0)1274 546866 Email : h.o.a.elgohary@bradford.ac.uk elgohary70@yahoo.com Supervisor name : Dr. Myfanwy Trueman Supervisor e-mail : M.Trueman@Bradford.ac.uk 16th EDAMBA Summer Academy Soreze, France July 2007 Abstract:- Small Business Enterprises (SBE's) play a major role in the world economy, and their contribution to economic and employment growth is widely recognized. Based on the SBE role as an economic engine to drive global development, this research seeks to understand the practices and activities of these enterprises in terms of electronic marketing (Achieving marketing objectives and functions through the use of electronic communication technology), marketing performance and the effectiveness of industrial and trade SBE’s. In order to do this a comparative study is made between SBE’s in Egypt (developing) and the UK (developed). The main aim of this work is to identify links between the conceptual framework and empirical analysis...
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...e-Marketing Project : Option 2 Marketing is the life blood of any organisation. Outline and describe the process of marketing with particular reference to services marketing and outline a marketing plan for a services organisation. Introduction There are many complex definitions and ideas of what marketing actually is, but a simple and concise one is: Marketing is “the commercial processes involved in promoting and selling and distributing a product or service” (Dictionary.com). In the context of services marketing, there is no “out of the box” product, which can be just purchased by a potential customer, so the marketing process is slightly different; however, the same rules apply. In this project I am going to address a general description of the marketing process, a brief look at how some services companies do their marketing, with particular focus on the software solutions division of the global multi-national Accenture, for whom I previously worked, so I will be talking largely from personal experience when referring to them and the online auction site eBay, of which I am an extremely regular user, buying on average 2 items per week from their site. Finally, I will outline a short marketing plan for a fictional software development services company. I will conclude just how important marketing is to any services organisation. Main Body The Process of Marketing Step 1 – Market Research In first step in any process is nearly always information gathering...
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...staff at the store starts to work on delivering the goods. There are sections in each category that allow the customer to find a good at a certain price and quality, and choose the time of delivery. The English version URL: http://www.andalusiaexpress.com/index.php?language=en Market strategy identification: Every effective marketing plan starts with a strategy. Creating a Market Strategy means understanding our clients and our competition. Obviously any marketing strategy begins with the identification and selection of target markets because marketers need to identify who their market is so they can better target their market with the right message. Marketing mix: The term marketing mix is referring to the primary elements that should be attended to properly market a product. Also, it is known as The 4 Ps of Marketing. However, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign (Jones, 2007). 1- Product: A product is a benefit of service which a business provides to its customers (Kumar, 2010). Product is the first important element of marketing mix. According to the observation in Andalusia Express grocery Store’s website, the researcher stated that Andalusia Express offers a lot of grocery goods where they are all categorized in the website according to the nature of the product. For example, the milky products have its own section and the vegetables & fresh fruits are...
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...COURSEWORK BOOKLET TRIMESTER 2, ACADEMIC YEAR 2012/2013 MARKETING AND INFORMATION TECHNOLOGY BMK 2854 INSTRUCTIONS TO THE STUDENTS 1. Please read this Coursework Booklet thoroughly. 2. The Instructions are stated in detail in this booklet and must be observed. Late assignments will be penalized. The ‘water-marked’ date on the envelope of the assignment sent in by students will be taken as the date of posting. 3. The course-schedule is included in this booklet. You are to follow the course outline stated in this Coursework Booklet. BMK 2854 INDUSTRIAL MARKETING 1. About the instructor Mr. Mohd Fauzi Shaffie is currently a lecturer in the Management Unit of Multimedia University. He has more than 30 years of work experience particularly in business consulting, training and education franchising. He was, until recently the Managing Director of his own two companies, one deal with business consultancy and the other in education franchising. His focus and passion has been in marketing strategy, corporate/ organizational strategy and franchising, and has consulted for a number of public and private organizations. He has also served on the boards of a number of companies. |Room Number |FOM 3rd Floor, | | |Room No: BR3016 | |Contact Number...
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...What the important Internet properties that affect marketing and describe the fundamental changes the Internet has brought to marketing. The important properties that affect marketing is Web 2.0 where it provides an interaction of two ways communication within internet users. Internet users or participants are increasing day by day consequence it impact the web becoming one of the most influential media to spread or share information widely, swift to all the internet connectors worldwide. The existence of social media networks had gained half of the world people are connected online. Social media networking is one of the best tools for expressing and sharing people knowledge and opinions freedom. Thus, indirectly it produced a viral marketing effect throughout the virtual world in internet as well as real world. With social media networks as internet properties, it provides external opportunity to marketers and has changing the internet into e-marketing. Firstly, it had altering the power swift from seller to buyer by attracting them to review the web for deepen content and information instead of traditional way in visiting stores. Therefore, the pull strategy is one of the best strategies for marketer to target the consumer directly. Through advertisement and promotional efforts in clustering communities’ web or social media network, consumers may be reached and attracted them into companies or products website for further information. For instance, Facebook pages are created...
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...Annual India e-Marketing 2011 Benchmark Research on India Digital Marketing © Copyright Octane Marketing Pvt. Ltd. Octane Research, January 2011 0 Octane Marketing Pvt. Ltd. Report No: AIE2011 First Impression, 2011 Price USD 999 Address: The Research Group, Level 4, Rectangle 1, Commercial Complex, D-4, Saket, New Delhi - 110 017. INDIA Phone: +91 11 324 34 436 research@octane.in Copyright © Octane Marketing 2011 All rights reserved. This report has been prepared by Octane on the basis of information and opinions delivered by marketers which are believed to be reliable and accurate. Octane has tried its best to ensure the accuracy of the information; however no responsibility, expressed or implied, is being accepted or will be accepted by Octane for any consequences that may arise from errors or omissions in this publication. This publication is intended to provide only a general outline of the subjects covered and not a substitute for detailed research or the exercise of professional judgment. Professional advice should be sought before taking any action on any issue. The information contained herein is current as of January 31, 2011, unless otherwise specified. © Copyright Octane Marketing Pvt. Ltd. All rights reserved. Permission should be sought from Octane for the reproduction of the contents of this publication in whole or in parts. 1 Message from the CEO… Indian marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Consumers...
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...Chapter 4: E-marketing 8/2013 Pham Thi Chau Quyen 1 Chapter 4: E-MARKETING 1 Overview of e-marketing 2 Tools of e-marketing 4.1. Banner ads 4.2. Email marketing 4.3. SEO - Search Engine Optimization 4.4. SM – Social Media 4.5. Mobile marketing 8/2013 Pham Thi Chau Quyen 2 Definition of Marketing “Marketing is the activity, set of institutions, and processes for delivering, have creating, communicating, and exchanging offerings that value for customers, clients, partners, and society at large.” American Marketing Association - AMA, 2007 8/2013 Pham Thi Chau Quyen 3 Process of Marketing R 8/2013 STP MM Pham Thi Chau Quyen I C 4 Segmentation Positioning STP Target market 8/2013 Pham Thi Chau Quyen 5 Definition of E-marketing E-marketing takes the marketing principles and techniques and applies them through electronic and means telecommunications networks. 8/2013 Pham Thi Chau Quyen 6 PROS AND CONS OF E-MARKETING - ……………………………… - …………………………… PROs - ………………………….. CONs - …………………………… - …………………………….. - ……………………………. 8/2013 Pham Thi Chau Quyen 7 PROS AND CONS OF E-MARKETING - To business: ……................... PROs ………………………………... CONs - To customer: ……………… ................................................... ................................................... 8/2013 Pham...
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...Impact of the E-Marketing on the volume of sales in Tele Communication Industry CASE Study on MTS Uganda 1. Introduction In this case study, Chapter 1 mainly focus on the background of the case study, Purpose of the case study, research questions, Statement of problem, Significance of the case study and scope of the case study. 2.1 Background of the case Study Marketing is pretty much old term and it has been used since the humans’ first start trading the things. But as the humans’ come the long way since then, so did the marketing. Now the techniques that have been used in the marketing have been changed and it has become much more advanced. E marketing is the technique that has now been widely used as it bridges the gap between old age and modern age communication technologies. E marketing is basically a marketing technique which is done mainly through electronic media and to be more precise, through Internet. The terms like Online Marketing, internet marketing, e marketing is considered as synonyms of each other. If the e marketing is implemented carefully and correctly, it can yield better return on investment for the company (www.quirk.biz, 2014) This case study is on MTN which is one of the big telecommunication companies in Uganda. This company offers many different types of services such as SMS, calling and Internet services etc. MTN has its own full fledged website with around more than 1000 friends on FB. One can also follow MTN on twitter .com. MTN...
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