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E-Marketing

In: Business and Management

Submitted By sam0501
Words 5055
Pages 21
Table of Contents

1. INTRODUCTION 3
2. E-MARKETING, E-BUSINESS AND E-COMMERCE 4
3. E-MARKETING STRATEGY AND PLANNING 5
3.1 Situation Analysis 6
3.2 Demand Analysis 6
3.3 Competitor Analysis 6
4. CONTRIBUTION OF ELECTRONIC MARKETING 7
5. CHALLENGES OF E-MARKETING 8
5.1 Managing feedback 8
5.2 Security of site information and payment systems 9
5.3 Low customer confidence in payment security 9
5.4 Problems of network/channel conflict 9
5.5 Challenge of delivering to the higher reliability expectations 9
5.6 Problems of ensuring maximum access via ISPs and search engines 9
5.7 Challenge of additional legal complexity 10
6. CHALLENGES OF E-BRANDING 10
7. TYPES OF E-MARKETING 10
7.1 Search Engine Optimization (SEO) 11
7.2 E-mail Marketing 13
7.3 Search Engine Marketing 16
8. ADVANTAGES AND DISADVANTAGES OF E-MARKETING 18
8.1 Advantages 18
8.2 Disadvantages 19
9. CONCLUSION 19
10. REFERENCES 20

1. INTRODUCTION This paper is being written for our course in Electronic business. The basic fundamentals of business and e-business are same with the only difference being that one follows principles in real while for e-business we use internet, technology to meet our business ends. Our topic of electronic marketing (e-marketing) is important in the sense that it helps us in understand the basic working of marketing and how with the help and means of technology we increase are scope of market possibilities. The main aim and purpose of this paper is to determine what actually is e-marketing, how is e-marketing related to e-business and e-commerce, analysing and formulating a strategic plan, discussing the various kinds of E-marketing and the tools which it uses and listing of its advantages and disadvantages. Almost all of our information was gathered from searches on google and referring a text book on E-business and E-marketing.

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