Premium Essay


In: Business and Management

Submitted By tlipscomb1
Words 4888
Pages 20
E-Sonic Compensation Paper
Todd Lipscomb, Belma Alic, and Teresa Halpin
Davenport University

Strategic Analysis Outline:

1. Strategic Analysis A. E-Sonic NAICS falls into two different codes 334614 and 512220. The first code 334614 definition is, “Providing mass duplication of recorded products; Software and other Prerecorded Compact Disc, Tape, and Record Reproducing” (). This code is given in reference to E-Sonic’s producing of music on to various forms of products.
The second code 512220 is, “Releasing, Promoting, and Distributing sound recordings. Integrated Record Production/Distribution” (). B. Analysis of E-Sonic’s external market environment 1. Sonic records are a part of the recording and production studio industry, which is going on to start E-Sonic. “Sonic Records, a market-leading recording studio and production house, has witnessed declining demand for music CDs” (). The company boasted over $15 billion in revenue five years ago. However, times have changed over the past five years; technology has greatly improved over time. There have been many technological advances that has offered alternatives to CDs. The one thing that has improved the industry some is the government regulations against pirating music, which is essentially stealing the merchandise. 2. E-Sonic’s competition is pretty fierce as the market has been going for quite some time now. It kind of goes along with, don’t reinvent the wheel if it is already working. Consumers might be leery to try on another company, while there are already so many branded companies to choose from. With competitors like iTunes, Pandora, and Sirius, The marketing team will have to have their best to compete with the competition.
The other part to that equation is various ways consumers are pirating music and illegally downloading there music rather than paying for their product....

Similar Documents

Free Essay


...Data Security 8-3 Final Paper Frank O’Hanlon Southern New Hampshire University Communication Human Resource departments in all companies have been evolving for many years. Their core function used to be strictly administrative and relay information to operations and sales departments. The scope in today’s working environment for HR has become as important as sales and operations. Not only does HR help increase revenue through strategic planning, but also has the responsibility to protect the company’s many threats from a poor company image and possible law suits. Technology has become a very positive element for efficiency and multitasking and has also created new threats such as identity theft, computer viruses, unethical behavior, and data security breaches. Human Resource has the responsibility to set company standards and enforce policies to protect the company, employees, and customers. As technology advances, so does the element to manipulate data and records. A plan to set company policy in regards to incoming, sent, and deleted emails should be set. Communication to all employees should be the first step to inform them of the company’s intent to enforce data protection. Training and development should be available and scheduled for all employees. These training sessions should be evaluated for value and areas for improvement. Training sessions should include explanations of the dangers and risks of how company can be impacted. Once employees......

Words: 882 - Pages: 4

Premium Essay

E Sonic

...* Arrive in time; if you are the host, arrive a little bit early and make payment arrangements with manager (it looks more sophisticated if payments and checks do not get to the table). B. WHEN YOU ARRIVE AT THE DINNER… * Shake hands, introduce yourself if needed. * Wait for your host’s cue before sitting, ordering, and starting dinner. * C. THROUGHOUT THE DINNER… * Remember that your primary goal is to conduct business, not to eat. * Order food that is easy to eat. * Order coffee or desert, and use the extra time to make decisions and review key points. * Stand up when a lady arrives or leaves the table. D. IMPORTANT ETIQUETTE: * Pause and finish * Napkin * Bread and butter E. RULE OF ONE OR NONE: * Don’t drink alcohol, or limit to one drink. F. AMERICAN VERSUS CONTINENTAL DINING STYLE: * Both are correct * Continental style is more sophisticated. 3. CONCLUSION: Why it is important to have good table manners: lasting impression, invited again, self-confidence....

Words: 254 - Pages: 2

Premium Essay

E-Sonic Case Study

...MGMT 4030 March 2, 2011 E-sonic – Part 2 Benchmark jobs: Job | Benchmark Job | Marketing Director | Marketing 4 | Creative Director | Marketing 3 | Director of Market Research | Marketing 4 | Copy Writer | Marketing 2 | Market Research Analyst | Marketing 1 | COLA Calculation: * Los Angeles-Riverside-Orange County, CA – CPI All Urban Consumers, All Items (Jan. 2010 – Jan. 2011) 228.652 – 224.610 | X 100% = 1.8% | 224.610 | | Explanation of COLA: Since E-sonic is located in Los Angeles, California, and is looking to recruit the most music savvy and most experienced software development personnel to live and work there, the Consumer Price Index for the area including Los Angeles, Riverside, and Orange County made the most sense to use for calculating the Cost of Living Adjustment. A 1.8% COLA indicates that from January 2010 to January 2011 the average cost of goods and service in the greater Los Angeles area increased by 1.8%. E-sonic will have to take this percentage into consideration when determining how much employees will be paid. Once compensation surveys are conducted to figure out what competitors are paying their similar marketing positions, the average will have to be increased by 1.8%. Pay Grades: For E-sonic’s marketing department, I have decided to use three pay grades. There are a couple reasons behind this. First of all, when looking at the different jobs within the family, I noticed that the jobs do not have a......

Words: 917 - Pages: 4

Premium Essay

E-Sonic Strategic Analysis

...Targeting: Within our segmented market, we will target individuals with advanced or college degrees with an annual income over $80,000, including the following: a) Affluent Empty Nests: (Primary Target) There are over 8.4 million people classified in this group based on Nielson’s Prism lifestyle report in 2013 with annual median household income of $86,555. b) Accumulated Wealth: (Primary Target) This group has over 4.6 million people with median household income of $107,044. c) Financial Elites: (Primary Target) There are over 5.1 million people classified in this group with median household income of $113,736. d) Upwardly Mobile: (Secondary Target) This group has over 10.7 million people with median household income of $71,328. e) Wealthy Achievers:...

Words: 314 - Pages: 2

Free Essay

Developing Good Business Sense

...Developing Good Business Sense Jenny Richardson BUS/210 March 16, 2014 Karen M. Wilson Developing Good Business Sense In this week’s assignment, I looked at three different businesses but three of the same field. McDonalds, Sonic Drive-in, and Kentucky Fried Chicken were the three restaurants I chose to investigate for this assignment. These restaurants run on the same basis of fast and friendly service. All three are highly successful franchise businesses and very well recognized in the fast food industry. McDonald’s primary products are hamburgers and french fries, but over the years they have branched out to many different types of sandwiches to keep customers interested and coming back for more. They offer an array of breakfast items as well. Sonic Drive-in restaurant takes us back to the carhop days of the past and brings a bit of a nostalgic feel to dining in your car. They have a large menu based on items once served at the drive-in restaurants and encourage their customers to customize their orders. They advertise over 350,000 drink combinations available. Kentucky Fried Chicken was established years ago by a man known as Colonel Sanders who had a way with making fried chicken and was famous for it to say the least. Over the years the company has added many different items to the menu but has never changed the “original recipe” which made the company famous and what it is today. All three of these restaurants......

Words: 754 - Pages: 4

Free Essay

Owning a Franchise

...Background and Benefits Sonic boasts one of the lowest turnover ratios in quick-service restaurant franchises. Customers can park under a shady canopy and order food through the curbside speakers. A friendly Carhop delivers orders out to the car where patrons can eat it or take it home. The concept cuts down on busy drive through lines and presents a unique eating experience to customers. A standard store layout with 24 to 36 stalls requires approximately ¾ of an acre for build out. Sonic Food is made-to-order with unique menu items not offered at other Quick Service Restaurant's. Sonic maintains strong sales growth, with remarkable customer frequency statistics and continued high returns for stockholders. The franchise fee is $45,000 with a total investment for a traditional SONIC ranging from $1.1MM to $3.3MM. SONIC is Small Business Administration (SBA) approved. The term of a traditional SONIC franchise is 20 years, plus a 10 year renewal. Non-traditional franchises start with a 10-year term, a 5-year renewal, and a $22,500 franchise fee. The total initial investment ranges from $434,000 to $545,000, excluding land costs. Other non-traditional locations start with a manageable investment of $107,000 to $221,000. In addition, you must have prior or current successful restaurant experience and/or strong entrepreneurial skills. Sonic offers a 12-week training program that includes eight weeks of restaurant training, three weeks at new store openings and one week of......

Words: 1099 - Pages: 5

Free Essay

Club It

...Ever thought about what makes some companies successful WHEREAS other companies continue to fail? In order to continue to grow and remain profitable, some companies will take a step back and assess what they are doing so that they can improve and gain future business, customers, and employees alike. Some organizations will review their current operation practices, while others will venture to improve their information systems. In a competitive market, successful organizations need to review their Operational effectiveness strategy to gain the upper hand. The owners of Club IT, Ruben Keys and Lisa Tejada, have followed their dream and opened a nightclub in the downtown region of their city. As they have continued to develop, they have developed their mission statement to state “We, Ruben and Lisa, offer you live music, DJ’s, dance space and refreshments that suit your lifestyle. You are our friend, and we seek to build a community that meets regularly at Club IT.” Based upon their mission statement, they are not marketing a specific group or population of customers, but a broad range of people who enjoy music within their city. Pinnington (2010) explains that when organizations select the wrong clientele in difficult economic situations, the results can be magnified. Club IT will need to better define their mission statement to better target the clientele that they wish to attract. Currently, Club IT has information resources for both the general consumer, but......

Words: 745 - Pages: 3

Free Essay

Marketing Case Study

...Case Study The information in the Case Study is used each week when writing the individual sections of the Marketing Communications Plan. One of your neighbors has just inherited a restaurant in a small town about 75 miles away. They’ve never owned or operated a business before, and know very little about marketing or the restaurant business. They now have a Marketing Plan, but need help with the Marketing Communications Plan. General Restaurant Information Provided by Your Neighbors: 1. They want to keep the “family’s” restaurant as a legacy to their family members who left it to them. However, they will need to make money immediately in order to replace the income they lost when they quit their jobs to run the restaurant. 2. The restaurant has been losing sales/profits over the past few years.  Family members have had some health issues (and have since passed away) and have not had the time to manage the restaurant effectively.  For the past few months, the Chef and some of the servers have been keeping the restaurant open. 3. The restaurant has a good reputation in the small community.  The town has a population of 6,000 people.  It is in a good location (right off an interstate) and does additional sales catering to local businesses in the area.  Over-the-road semi-drivers say it is the best cup of coffee in town and town’s people know that you can always find the local sheriff and highway patrol officers eating there.  People are allowed to smoke at......

Words: 796 - Pages: 4

Free Essay

Mr Wu

...De Montfort University Design of a rotor blade for axial flow turbomachine ENGD3036 Plant Analysis and Sustainability Student number: P15235891 Student name: Haotian, Wu 10th of January, 2016 Lecturer: Professor Udai Singh Contents Abstract 1.0 Introduction ........................................................................................1 2.0 The plot of the blade ..........................................................................2 2.1 Data ..............................................................................................2 2.2procedure .......................................................................................3 3.0 The leading edge and trailing edge .....................................................5 4.0 Calculation of stagger angle at mid-height .........................................7 5.0 Discussion about calculation errors in design ....................................9 6.0 Realistic representation of the stage ..................................................12 7.0 Discussion about generation and effects of ‘shock’ ..........................14 7.1 The generation of the ‘shock’ ......................................................14 7.2 The effect of the ‘shock’ ..............................................................15 8.0 Stress pattern with a tangential load ..................................................16 8.1 3-D model creating ..........................................................

Words: 3912 - Pages: 16

Free Essay

Mat 220 Week 4

...MAT220 119. Explain how to solve an exponential equation when both sides can be written as a power of the same base. When an exponential equation has both sides of the equation as the same base one needs to rewrite the equation in the form of bM=bN. For instance, 24x-3=8. To make this the same base we need to make 8 a base of two by writing it as 2^3. Then we have 24x-3=23. Then we get rid of the base and get 4x-3=3. Finally we solve for x. 4x-3=3 4x=6 x=23 120. Explain how to solve an exponential equation when both sides cannot be written as a power of the same base. Use 3x = 140 in your explanation. To solve this equation one needs to use a natural logarithm or ln. First take the ln of both sides, ln 3x= ln 140 Then using bx= x ln b, move the variable to the front, x ln 3 = ln 140 Solve for x, x= ln3ln140= 1.0986122887/4.9416424226 = 0.22231723680404. 121. Explain the differences between solving log31x - 12 = 4 and log31x - 12 = log3 4. When solving log31x - 12 = 4 one needs to write it in the form of bc=M. To do this we do the following; logbM=c means bc=M. 1) log31x - 12 = 4 2) 34=x-12 3) 81=x-12 4) x=93 In the case of log31x - 12 = log3 4, since the log is the same on both sides of the equation the will be omitted. The new equation would be; 1x-12=4. Then solve as normal. Add 12 to 4 to get 16, leaving 1x, which is just x and you have x=16. 122. In many states, a 17% risk of a car......

Words: 494 - Pages: 2

Free Essay

Algebra and Trigonometry

...MA131 0 : Module 2 Exponential a nd Logarithmic Functions Exercise 2 .2 Solving Exponential and Logarithmic Equations 1 Answer the following questions to complete this exercise: 1. Solve the following exponential equation by expressing each side as a power of the same base and then equating exponents: 6 x = 216 2. Solve the following exponential equation: e x = 22.8 Express the solution in terms of natural logarithms. Then, use a calculator to obtain a decimal approximation for the solution. 3. Solve the following logarithmic equation: log 7 x = 2 Reject any value of x that is not in the domain of the original logarithmic expression. Give the exact answer. 4. Solve the following logarithmic equation: log ( x + 16) = log x + log 16 Reject any value of x that is not in the domain of the original logarithmic expression. Give the exact answer. 5. The population of the world has grown rapidly during the past century. As a result, heavy demands have been made on the world's resources. Exponential functions and equations are often used to model this rapid growth, and logarithms are used to model slower growth. The formula 0.0547 16.6 t Ae  models the population of a US state, A , in millions, t years after 2000. a. What was the population in 2000? b. When will the population of the state reach 23.3 million? 6. The goal of our financial security depends on understanding how money in savings accounts grows in......

Words: 532 - Pages: 3

Free Essay


...Nina Hills MAT 205 /Week 2 Focus on Application 07/11/2014 The concept of this week was to look at function problems that can include exponentials and logarithms with functions. These functions help with situations such as profit analysis, compound interest, continues compound interest or even doubling time for an investment. An example that I have that would go very well with today’s day in age would be simply the economy on its own. Our economy has taken such a huge turn downhill due to big banks making poor choices of investment. With that, many people don’t have savings accounts, 401K’s and such for their own future ahead. These two examples are examples of ways we may save for our retirement, but at this point there is a bare chance of that happening at an earlier on age. Many will have to work longer throughout their lives just to make sure that they are financially set when entering retirement. With the concepts of this week, we can calculate how long it would take to double a certain amount of investment in a certain time period with a fixed interest rate that would play upon a certain interval. A=P(1+r/m)^mt This equation can help determine t (time), for the principal to double. We can put in 2P for A, due to the other known values are r (interest rate) and m=1. Once we solve for t, we know the amount of time it will take to double our investment. With this week’s concept, we can predict at a pretty accurate rate the amount of time it takes to......

Words: 366 - Pages: 2

Free Essay

Exponential & Logarithmic Function

...model a variety of realworld phenomena: growth of populations of people, animals, and bacteria; radioactive decay; epidemics; absorption of light as it passes through air, water, or glass; magnitudes of sounds and earthquakes. We consider applications in these areas plus many more in the sections very important. As a part of our BBA course, we are required to submit a term paper for every subject each semester. As our Advance Business Mathematics faculty Associate Professor Lt. Col. Md. Showkat Ali has asked us to submit a term paper on a topic upon our will. So, we have decided to choose “Exponential & Logarithmic Functions”.                        to graph exponential functions to evaluate functions with base e to learn the use of compound interest formulas to learn the changing from logarithmic to exponential form to learn the changing from exponential to logarithmic form to learn the evaluation of logarithms to learn the use of basic logarithmic properties to learn the use of graph logarithmic functions to find the domain of a logarithmic function to learn the use of common logarithms to learn the use of natural logarithms to learn the use of the product rule to learn the use of the quotient rule to learn the use of the power rule to...

Words: 1967 - Pages: 8

Premium Essay

Ma1310 - Lab 1

...This lab requires you to: • Evaluate exponential functions. • Graph exponential functions. • Evaluate functions with base e. • Change from logarithmic to exponential form. • Change from exponential to logarithmic form. • Evaluate logarithms. • Use basic logarithmic properties. • Graph logarithmic functions. • Find the domain of a logarithmic function. • Use common logarithms. • Use natural logarithms. • Use the product rule. • Use the quotient rule. • Use the power rule. • Expand logarithmic expressions. • Condense logarithmic expressions. • Use the change-of-base property. Answer the following questions to complete this lab: 1. State in a few words, what is an exponential function? 2. What is the natural exponential function? 3. Evaluate 4–1.5 using a calculator. Round your answer to three decimal places. 4. The formula S = C (1 + r)^t models inflation, where C = the value today r = the annual inflation rate S = the inflated value t years from now Use this formula to solve the following problem: If the inflation rate is 3%, how much will a house now worth $510,000 be worth in 5 years? 5. Write 6 = log2 64 in its equivalent exponential form. 6. Write 8y = 300 in its equivalent logarithmic form. 7. Hurricanes are some of the largest storms on earth. They are very low pressure areas with diameters of over 500 miles. The barometric air pressure in inches of mercury at a distance of x miles from the eye of a severe hurricane is modeled by the......

Words: 382 - Pages: 2

Free Essay


...This is an essay about nothing in order to qualify for this site it must contain at least 250 words. So On the left-hand side above is the exponential statement "y = bx". On the right-hand side above, "logb(y) = x" is the equivalent logarithmic statement, which is pronounced "log-base-b of y equals x"; The value of the subscripted "b" is "the base of the logarithm", just as b is the base in the exponential expression "bx". And, just as the base b in an exponential is always positive and not equal to 1, so also the base b for a logarithm is always positive and not equal to 1. Whatever is inside the logarithm is called the "argument" of the log. Note that the base in both the exponential equation and the log equation (above) is "b", but that the x and y switch sides when you switch between the two equations.PrintHidden<p><font face="Arial" size="2" color="#000000">Note: The graphic in the box below is animated in the original ("live") web lesson.</font></p> —The Relationship Animated— |                        | If you can remember this relationship (that whatever had been the argument of the log becomes the "equals" and whatever had been the "equals" becomes the exponent in the exponential, and vice versa), then you shouldn't have too much trouble with logarithms. Copyright © Elizabeth Stapel 2002-2011 All Rights Reserved //(I coined the term "The Relationship" myself. You will not find it in your text, and your teachers and tutors will have no......

Words: 408 - Pages: 2