...Executive Summary Perogies is a small family owned takeout restaurant, located right near the new IKEA. They pride themselves with the high quality and taste of the products. The wide variety of products offered in-store are mostly vegetarian and can be purchased frozen or cooked. Main competition of the store are other Eastern European stores in the Ottawa metropolitan as well as big chains like Loblaw and Metro. We believe that while Perogies is known for their high quality healthy foods and well established pricing model, they are lacking proper promotion and need an increased customer base. In order to attain the desired level of customer awareness we believe that Perogies will need to increase their online presence, by both social media and a complete redesign of their website. Moreover, flyer distribution in fitness centers, community centers and swimming pools will to further enhance Perogies as a onetime stop for proper healthy and nutritional food for people of all ages. A new sign will need to be purchased and installed, due to the need to attract IKEA customers more effectively. In long term, Pergoies will need to search for outside investment into the business and open a new location in the Chapel Hill area, as well as establish a delivery service. Strategy presented in this study is targeted on increasing brand awareness and customer base, while building on the current competitive advantages. Situation analysis Company Background Perogies is a family own...
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...urban areas. (www.en.wikipedia.org/wiki/Wolves). Wolves have survived through the ice age. An ancient form of primitive wolf may have originated seven hundred fifty thousand years ago in the eastern part of North America which are thought to be the ancestors of the Eastern Wolf and Red Wolf. Wolves have been in folklore, myths, and cave paintings throughout history. In some cultures wolves were respected and revered, but in other cultures they were feared or looked down upon. Their behaviors have frequently been misunderstood by people. The wolf was once the most widely distributed mammal in the world. Their decline in population and reduction in territory is due to people destroying their habitats and killing them. There were once about fifty subspecies recognized, but the list can be condensed to about thirteen-fifteen general subspecies due to DNA testing, anatomy, distribution, and migration. In 2005, thirty-seven subspecies existed including the dingo and the dog. Some subspecies are extinct or endangered. Some subspecies have been saved by conservation efforts and are being repopulated into the wild through breeding programs. In the following paragraphs, I will discuss several subspecies including the Red Wolf, Mexican Gray Wolf, the Eastern Wolf, and the Arctic Wolf. I will explore their physiology, range, habitat, diet, social structures, reproduction, communication, body language, and behaviors. (www.en.wikipedia.org/wiki/Wolves, www.wolf.org...
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...retail sector in Central Europe 0 of 25 Contents 1 Contents 1 2 3 4 5 6 7 8 Contents Abstract Introduction to the Central and Eastern European market Trends in the retail industry 4.1 Retail in CEE countries 4.2 Reasons to expand retail abroad 4.3 CEE countries – retailers’ paradise Tesco’s market entry strategy 5.1 Entry modes 5.2 Tesco’s marketing strategy in the Czech Republic 5.2.1 Focusing on customers needs and wants without losing identity 5.2.2 A multi-format strategy: an adapted distribution policy 5.2.3 Local products that fit customers’ tastes 5.2.4 Aggressive pricing strategy 5.2.5 Adapted communication 5.2.6 Adding value through service 5.2.7 Adapting to changes in the macro-environment 5.3 Evaluation of Tesco’s success within the Czech Republic 5.3.1 The Czech success 5.3.2 Problems within the Czech market 5.3.3 The future within the Czech Republic 5.4 Consumer perceptions of Tesco from the UK and the Czech Republic Conclusion Appendix 7.1 Czech Republic Questionnaires 7.2 UK Questionnaires Bibliography Entering the retail sector in Central Europe 1 2 3 5 5 5 6 8 8 9 10 10 11 11 12 12 12 13 13 14 15 15 17 18 18 21 23 1 of 25 Abstract 2 Abstract This report examines the role that Central and Eastern European countries play in the increasingly international strategies of retail companies. This report focuses specifically upon the Czech retail environment...
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...after such a gruesome war. Britain, France, and the US combined their three western sections of the country and West Berlin into one economic and executive unit, while Russia controlled the eastern part of Germany and East Berlin (Berlin Crisis). However, in 1948, tensions were rising as to who would gain control over the capital; the democratic western powers or the communist Soviets. The Soviet Union took offense to the Allied creation of a new German state with its own currency, the Deutschmark, and viewed this as an act of defiance against them (Office). They feared that new currency would devalue their...
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...together to shape the ethnic identities of millions of American women and men from Italy, Ireland, and Jewish Eastern Europe" (p. xvii). Sensitive to the physical and the existing predicament of hungry people, Diner strengthens our understanding of the influence of American abundance on immigrants by arguing that culturally specific memories of the European past determined Italian, Irish and Jewish food ways in the U.S. In this essay I will discuss how the European Jewish immigrants and the Italian immigrants dealt with the issue of identity formation. For the Italians food was a significant factor in strengthening ethnic identity and community in the United States because to them food was very significant. Family and food play a large role in Italian life. Diner says, “The matrix of food family-sanctity served as an Italian peasant ideal, in part because it is so often lay beyond the grasp of the poor.” (p. 35). In other words, even the poor people of Italy found the appreciation of food to be a very important part of Italian culture. When the Italian immigrants entered America they impacted communities in the United States by the way of food. The most prominent Italian food is macaroni. Many macaroni factories were opened in America and represented the Italian culture. America changed Italian culture because the food was much cheaper in America. Italians were eating the food they considered sacred everyday, compared to rarely being able to afford to eat it back in Italy. In...
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...Knickman World History II 9 March 2013 Collapse of Communist Regimes In the late 1980s and early 1990s, the great communist regimes in Eastern Europe collapsed. All across Europe, in countries such as Germany, Poland, Hungary, Czechoslovakia, and Russia, the people and their governments were in constant struggle. These struggles eventually lead to a falling out in the communist governments, and the citizens won their victory. Because the people's needs were not met by the government, corruption in government and poor leadership, and the views on countries' economies were different, the communist regimes in Eastern Europe eventually collapsed. Communism was first developed by Karl Marx in the 19th Century; it is the theory of a society in which people take only what they need and give only what they can. Communism started out as a decent cause, but it evolved into a violent revolution in which the government controlled the people only through force. Communism took away people’s freedom in their separate economies, which caused anger to ripple through the people. Strikes were led by angry mobs, and by 1991, all communist regimes had completely collapsed in Eastern Europe. After years of revolt and protest, the official communist government positions had lost all popular support by the people and the Iron Curtain was dismantled, allowing Eastern Europe to become communist-free. In many countries, the people’s needs were rarely met by the government. For example, the government...
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...CHAPTER 1 INTRODUCTION As the demand of Food Industry continues to upsurge at the present time, people as the consumers tend to explore for a unique food outlet which can offer products suitable to their taste and preferences. Since meals on the go are nothing new in the Food Service Industry, there is an outgrowing demand of people who are looking for healthy, “Home- Cooked Meals” and finding them outside their traditional way of eating. Food that is flavorful and healthy is making the grade, which explains why ethnic or native meals are among top home meal replacement preferences. Hence, Food chains are becoming popular already. Considering this fact, the proposed business is entitled “Harampangan ha Sinirangan”, this has the quickness of the service in fast-food chains and the convenience that most upscale restaurants gives to its customers and top it all with meals and delicacies that are inspired by purely Eastern Visayas Cuisine. The local residents and tourists as the major target beneficiaries, tend to discover a place where to gather, relax, enjoy and eat something new. Having these ideas, the proposed business would be a place that would cater with that needs and wants. It would be first Food Outlet that would offer purely native meals and delicacies. The proposed business would be situated at Real Street, Sagkahan Tacloban City. It is therefore accessible and is located near with the prospective target consumers. The proposed business would not only...
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...strengths in argument. My essay remains focused and progresses logically as I make my points, and my arguments are convincing due to my effective implementation of sources and direct reference to the speech I analyzed. President John F Kennedy’s speech at Rathaus Schonberg on May 26,1963, Ich bin ein Berliner, addressed the problems of a city under siege. With their eastern counterpart separated by physical and economic barriers, the people of West Berlin represent the model of the future for a world in conflict. In the midst of the Cold War, Kennedy took up the task of supporting a civilization without provoking the communist regime. In his speech, the President praises the existence of West Berlin as a model of perseverance, hope and determination for freedom, and while simultaneously mocking the alleged power of the Soviet Union. The Soviet Union was the United States’ rival in the Cold War. As world powers they were in a contest over systems of government. The democratic and communist institutions had each left their mark on the German capital by dividing Berlin into western democratic and eastern communist sectors. After American air support thwarted the Russian military blockade on the Western half of the city, John F. Kennedy addressed the struggles of the city and praised them for their tenacity. Kennedy proclaims that, “two thousand years ago, two thousand years ago the proudest boast was ‘civus Romanus sum’. Today, in the world of freedom, the proudest boast...
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...DON DON The Case of Slovenian Gazelle 1. Evaluate Don Don´s major resource strengths and weaknesses For every company it is important to know its strengths and weaknesses. Recognizing them helps managers to add value to the product or service, recruit new customers, and retain new loyal customers. With analysis of the company´s strengths, a marketer can identify expertise and advantages that are held over the competition. Moreover, identifying weaknesses shows marketers where is still a possibility to improve the performance of the business is. Don Don´s strengths: * A brand name * A marketing – oriented company * An excellent staff with strong knowledge and expertise * Ability to recognize customer needs and wants, and to fulfil them with tailor – made products and services * Business reputation of being innovative * Extremely efficient production and distribution systems * A broad range of products * Customer loyalty Don Don´s weaknesses: * Limited financial resources dedicated to advertising and promotion activities * No systematic engagement in marketing communication plan * Lack of marketing expertise * They have yet to capitalize on the trend of healthy lifestyle and eating * Bad design of their website, detailed information about their products is not available * The website in English language is not available In my opinion, Don Don still has a lot of opportunities for improvement and growth in their business...
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...tension due to post-war settlement. Germany had been separated into four zones of occupation, each controlled by one of the allies. The United States of America, Britain and France had controlled the Western part of Germany and the USSR controlled the Eastern part. It had developed into one of the most serious conflicts of the Cold war. In source A, which is a map of divided Germany, it shows the only three permitted air corridors to Berlin. These corridors were managed aviation routes. For the Western allies between, West Berlin and West Germany, these airway corridors were used for civil and military air traffic. The blockade happened because maybe a reunited and rebuilt Germany could be enough to threaten and some day attack the Soviet Union. This is what the USSR feared. After everything that had happened to Germany, Russia wanted Germany to remain weak and divided. On June 1948, the Soviet government put up a blockade around Berlin. This was one of the major events that had occurred, which stopped food, fuel, materials and supplies from arriving in to West Berlin. Due to this problem which needed help immediately, the USA and Britain started the Berlin airlift. The Berlin airlift supplied West Berlin with essential supplies such as food staples, medicine, fuel and other necessities. For almost a year, planes from the USA and Britain, following these three air corridors were supplying day in day out....
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...How Did International Relations in Eastern Europe Serve to Cause the Soviet Union’s Collapse? The Soviet Union also known as the USSR was a major world power during its existence. Which began with the Russian Revolution of 1917 and went on until its collapse in 1991. The United States and the Soviet Union were ultimately large rivals since the commencement of World War 2, which created conflict known as the “Cold War”. While we are so grateful that a nuclear war did not break out, some believe that billions could have been killed if nuclear war broke out between the two countries. (“What is The Soviet Union”) The ultimate start of the Soviet Union was in 1917, with the frustration and annoyance from the Russians with the monarchy, which was presided by Czar Nicholas II. With this new idea of communism, it was surprisingly embraced by some of Russia’s top intellectuals. Communism, which is the socialist philosophy, which was encouraged and promoted by a philosopher by the name of Karl Marx in his 1848 political campaign. Communism was set in place to hopefully institute a classless, stateless society where, the people owned all means of production. With constant change and improvements, which can be ultimately argued, the intellectuals eventually got their way. While looking and reading about communism on paper alone seemed like a great idea on paper, unfortunately the implementation of communism in the USSR was profoundly corrupt and inevitably deadly to many. After...
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...Season” Spirit season is a school event that lasts 3 consecutive months. Each month will have a variety of different religions from a single geographical region participate in the event. Each month will represent a distinct geographical region. For example, each month will be: the eastern religions, the middle-eastern religions, and the western religions (aboriginal religions) respectively. Within the first month, the eastern religions, the religions of Hinduism, Buddhism, Daoism, Sikhism, and etc. could participate. The end goal or product is to “make-over” the entire school so that it provides the cultural “feel” of the region of the month. This could be done visually, audibly, or in another way that appeals to the senses.For example, when Western religion is the region of the month, the group will decorate the school with accessories, items, or other material that is from the aboriginal culture (since the aboriginal religion is of the western hemisphere). This make-over should include all religions each region includes. Prior to the event, several visual, musical and performing arts classes could be notified of the events. They would then lend their services to making this event possible. The food prep, business, religion, history, construction classes and any student could also volunteer to help assist with the event. Once the volunteer group and the arts classes are chosen, several dates are chosen for these groups to attend and discuss ideas and form a plan. The make-over...
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...EASTERN AND WESTERN PHILOSOPHY The subject of philosophy has always been divided along two lines of thinking – the eastern and the western. Though each line is concerned with finding the right path to follow, the methodology and teachings of the philosophers from either line of thinking has been distinct and different. This paper aims to examine the ideas of one eastern and one western philosopher – Confucius and Socrates respectively and compare the two for similarities and differences. One of the greatest philosophers from the eastern school of philosophy, Confucius was a just and righteous man, who adhered to ancient Chinese customs, ideals and conformed to the principles pre-laid by ancient sages. Because of his fame as a man of ideals, his counsel was often sought upon by kings. In his advice to emperors, Confucius stressed on the importance of examples. He believed if the emperor lead his subjects by leading an exemplary life, his subjects would follow and the state would be harmonious and prosper. His virtue of ethics was based on a simple rule – do not what you do not wish to be done to yourself. This is a powerful statement that underlines the aim of following virtuous acts – bad is something which you do not want for yourself, good actions are the ones which you wish to be returned to you. Through this statement, people could contemplate the impact of their actions on others and for themselves, decide upon what was right and what was wrong. In his advice to emperors...
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...and eating habits, and the production of biofuels, the demand for water increases by 64 billion cubic meters a year. In industrialized countries industry forms more than half of the total water usage, and the food and beverage industry has a particularly intensive water consumption. With the innovations of the Niagara project in the beverage industry, compared to a traditional basic plant, an extra 33% of primary water can be saved, and there will be a 56% reduction in wastewater. Furthermore, this same technology reduces harmful gas emissions during the production process, thus reducing a cause of the greenhouse effect. Weaknesses: As it is with many other eco-innovation projects (solar power, electronic cars, etc.), less-water beverage technology suffers the weakness of being expensive. Currently, it can save 25% of the water used annually, which, even though still being below the expected goal of the project, should significantly reduce beverage production costs in the long run. In spite of this, some companies refuse to upgrade to this technology, because the initial costs are high. Opportunities: For the Niagara project expansion is a very promising opportunity. Currently A DUE, the launcher and main promoter of the project, has water treatment plants in eastern Europe, Asia, Africa and South-America, but they don’t have a significant presence in North-America’s or western Europe’s industry heavy areas. They are already working with international brands of the beverage...
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...Which did more to cause the collapse of the Soviet Communism by 1991, developments inside or outside the USSR? 1991 marks the end of Soviet Communism. Leading to 1991, USSR started to lose support from the Eastern European as USSR was in a situation that provided them with undesirable economic situations, low living standards, political instability and lack of freedom. As a whole, the cause for these situations, thereby leading to the fall of Soviet Communism, can be categorized in two main reasons – developments inside of USSR, and developments outside the USSR. While the external developments such as role of Ronald Reagan & his policies, the Pope’s involvement, rise of non communist movements in Eastern Europe and price of oil and effects on USSR did played a significant role in breaking the Soviet Communism, it is still undeniable that the internal developments, mainly the USSR leaders’ (Brezhnev and Gorbachev) policies, made larger and more tangible impacts that raises the resentment and opposition to Soviet domination, causing it to fall apart. The developments inside the USSR therefore did more to cause the collapse of the Soviet Communism. To begin with, one of the early causes of the fall of communism is due to the stagnation period under Brezhnev where economy did not improve, or rather, declined (which can be seen from USSR’s continuous importing of grain from US). This stagnation was due to expanded military and neglected domestic economy. As a whole, this period...
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