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Easton Anchor Company

In:

Submitted By lonnie
Words 562
Pages 3
To: Bjorn Borg

Regarding: Easton management and production

As a team, explore the factors that Easton management should consider before making their final decision. Write a 1-page memo to Bjorn Borg describing the analysis that the company should perform. Be sure to address the following in your analysis:

What role might contribution margin per unit of limited resource play in this decision?
The equation for the contribution margin per unit is: unit sales price- unit variable cost this is basically used to solve the equation when there is an unknown. For example if you have a cost structure and estimation of the sales volume for the up coming period the equation therefore predicts the profits for that period and another example would be if the firms cost structure and the equation indicates the required sales volume to achieve a targeted level of profit it the targeted profits are zero then the equation would be Q (sales volume) = FC/ Unit contribution margin.

Should the marketing department be involved in the decision-making process? How important is consumer demand?
Yes its very important that the marketing department be involved in the decision making process because they are involved in the forgoing of a plan for the firms marketing activities and it could pertain to one item or many throughout the business. It is important to consumer demand because they conduct the research to where this product would be most successful and useful and who will be able to afford the product as well. So seeing we are talking about selling yacht anchors big places on water would be a good place to start.

Should the company consider expanding their production facilities or purchasing additional equipment?
There are several things in which you have to think of before just starting up a new business or expanding a business. You need to think of the

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