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Easyinternetcafe

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Executive Summary
EasyInternetcafe was launched in the late 1990’s by entrepreneur Stelios Haji-loannou as part of the Internet boom, under the umbrella of the easyGroup companies. Originally called easyEverything, Stelios in October 2001 changed the name to easyInternetcafe.
The mission of easyInternetcafe is to provide customers with access to the internet at the lowest possible cost. Despite the support and recognition from the public easyInternetcafe is currently experiencing lost profits and is on the verge of having the company be terminated all together. The original concept of the cafes was to have large stand-alone cafes with 250-600 PCs per store. After the initial internet boom phased out a decrease in profits and loss business was happening. A required re-structure of the company is required in order to keep the company operating. Currently smaller franchised stores are operating with 20-30 PCs and no staff onsite except for regular maintenance. With less involvement in store operations easyInternetcafe is able to concentrate on activities of outsourcing all non-core management activities. Some of the issues easyInternetecafe is currently experiencing are having locations operate with too many PCs for the amount of business, and having no real strategic operating plan in place for new franchise’s that are opening. Four alternatives are taken into consideration to help reduce overall costs and to help the business become successful. Through research on all four options it is determined that the best option for easyInternetcafe would be to hire Ingram Micro to help with new franchise’s opening and with the current locations that are already up and operating.
Issue(s) Identification
There are many different issues within easyInternetcafe and the way in which it operates. One of the main issues is the size of some of the café’s. Many of the café’s

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