EasyJet – SWOT analysis
Strengths:
* EasyJet is the primary provider of low budget air travel, employing an overall cost-leadership model. The airline operates services on 500 routes and carries more passengers than any other UK-based airline.

* Recognises CO2 emissions and actively seeks to reduce emissions and support green schemes such as UN certified Perlabi Hydroelectric in Ecuador. * With rapid turnaround times of just 30 minutes, EasyJet is able to offer an efficient and reliable service whilst maximising asset utilisation. * The first low cost carrier to introduce 100% electronic retailing, reducing overheads and producing a highly convenient service for passengers.
Weaknesses:
* Undifferentiated service in relation to other cheap flight providers such as Ryanair etc

* Easyjet does not offer schemes for customer retention and as a result there is no brand loyalty - customers choose the lowest priced flights. * As a result of extremely low operating margins, Easyjet puts itself in a sensitive position regarding any additional of taxes or charges that may be imposed on it by the government.
Opportunities:
* The withdrawal of several long-established airlines from the less traffic-intense routes offers an opportunity for expansion. This may include the introduction of alternative routes to major cities in Europe e.g. from Dublin to London. * Acquire small low budget airlines with different routes to add to its flight timetable * Offer additional services such as pods in the airport so that people have the option of staying overnight before an early morning flight. Offering this service would enable them to differentiate themselves from the competition.
Threats:
* Competitors flying the same routes compete aggressively on cost-cutting, putting pressure on margins of the more popular flights and time slots.