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Ebay Store

In: Business and Management

Submitted By mazhar447
Words 2816
Pages 12
RESEARCH BRIEF (eBay Stores)

CALL FOR RESEARCH PARTICIPANTS
Are you a large eBay Power Seller interested in growing your business? Would you like to become part of a new research group specifically designed to find out what really works on eBay and other online marketplaces? Are you a retailer or manufacturer who would like to start to utilize eBay? http://www.marketingexperiments.com/research_call.cfm

UPCOMING RESEARCH BRIEFS
1. 2005 Marketing Blueprint 2. Testing Free Trial Offers 3. Effective PPC Campaign Tracking 4. Planning Your Merchandising Calendar in 2005

Topic: eBay Stores — What is an eBay Store and how can it be used as an effective sales tool? We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?c2w RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?c2r

Marketing Experiments.Com A Division of Digital Trust Inc. – eBay Stores - Page 1 of 10
© Digital Trust Inc. All rights reserved - 2005

This research brief will answer the following questions: 1. What is an eBay Store? 2. How effective is an eBay Store as a sales channel? 3. How can an eBay Store be optimized? (10 Key Techniques)

1. What is an eBay Store?
Clear your mind of any notion you have about how eBay works, what it does, who shops there, and what you know about it. eBay has evolved over the past 10 years and it is more than just an auction site. In fact, billions of dollars in fixed-priced items sell there each year. What started as a virtual flea market is now a thriving online marketplace that accounts for almost 10% of the entire world's ecommerce sales year after year: eBay vs. The Rest of the Web Year 1999 2000 2001 2002 2003 eBay $2.8 Billion $5.4 Billion $9.3 Billion $14.8 Billion $23.8 Billion Global B2C $30.1 Billion $59.7 Billion $101.1 Billion

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