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Ebay

In: Business and Management

Submitted By taniaarceespilco
Words 1430
Pages 6
Nombre
Cafderu
Dedicación
La empresa se dedica a producción y comercialización, temporalmente, de café. Desde el sembrado y cultivo, recolección hasta el empaquetamiento y su posterior exportación a los países objetivos. Considerando que el café del Perú es uno de los mejores, esto será un aspecto favorable para la importación de otros países, debido a la buena reputación que posee, además uno de los principales productos de exportación en el Perú es el café, así que ya es conocido mundialmente, y su exportación sería un buen negocio
Proceso productivo
Nos localizaremos en el departamento del Cuzco, debido a su clima húmedo y sin cambios bruscos y su relieve frondoso lo cual, con la ayuda de sus árboles, la plantación se encontraría en una semisombra

1. Lo primero que tenemos que hacer para la producción de café es la compra de un terreno de 10 hectáreas en el Cuzco, luego la compra de la semilla del cafeto (semilla arábiga) que nos brindara la planta Coffea arábiga

2. Después de que la planta haya crecido procedemos a la recolección, se procede recolectar las cerezas del café, solo los maduros. Es uno de los trabajos más costosos y agotados pues implica estar revisando a diario para encontrar el punto justo de maduración y así obtener una buena calidad de café.

3. Luego se procede a obtener los granos de café a partir de la cereza, técnica que se conoce como despalillado o despulpado. A su vez existen dos métodos para el secado. Uno húmedo y otros seco.

* El seco consiste en exponerlos al sol durante un tiempo, luego cuando las cerezas ya se hayan secado, se procede a molerlas y separar los granos buenos de los deteriorados, y luego los granos buenos se les procede de quitar la piel o cobertura plateada que poseen encima, así se obtiene el café.

* El método húmedo consiste en ponerlos en agua, las cerezas buenas se hunden y se procede a la separación de las que quedan flotando que serian las que están malas. Luego cuando las cerezas están separadas se pasan por un máquina que les quita la pulpa a presión, luego se realiza un proceso de fermentación y por último después de ser lavados se secan ya sea bajo el sol o artificialmente y se obtendría el café.

4. Se procede al almacenamiento de los mismos después de haber separado los granos buenos de los malos y esta vez tomando en cuenta el tamaño. Se almacenan en saco fibra para evitar su humedad.

Países a exportar Países donde hay más demanda de café | Países donde hay menos demanda de café | * Estados unidos * Alemania | * Japón |

Estados Unidos
El mercado estadounidense es el primero del mundo en cuanto a la demanda del café con un consumo para 1997 de $17’550,000 de 60 Kilos. Hasta hoy mantiene la primacía en el mundo. Aquí también cabe señalar que este país es un importante reexportador del café ya procesado.
Alemania
El 60.1% del café sin tostar, ni descafeinar, conocido también como café verde, enviado por Perú a la Unión Europea, tuvo como principal destino Alemania, país que llegó a adquirirlo por 41.9 millones de dólares durante el primer semestre del 2009.
De esta manera, las ventas hacia dicho mercado se incrementaron en 9.2% en el primer semestre del 2009 respecto a similar período del año pasado, cuando solo se obtuvieron 38.4 millones.
El café es uno de los principales productos demandados en la Unión Europea y la presentación que más se vende a este bloque es la del café sin tostar.

Japón
En contraste con Estados Unidos y Alemania, Japón ofrece una contra tendencia en el consumo del café: allí donde la demanda era insignificante hace 20 años, se presentó una progresión del 5% anual, ocupando actualmente el quinto lugarde los países importadores, aunque otros autores lo sitúan como el tercer importador mundial, después de los Estados Unidos y Alemania, superando, incluso, a Francia e Italia. La demanda de este país está compuesta mayoritariamente por cafés arábigos no lavados y robustos, aunque también se importa en menor escala café del tipo otros suaves.

Volumen exportable
Se planea que en 10 hectáreas se siembre entre 5000 y 6500 árboles por hectárea, dependiendo del tipo de topografía. Esta plantación nos daría un aproximado de 60 000 árboles en 10 hectáreas, y cada árbol cuenta de 3.5kg a 6kg; para esto hemos calculado que nos brindara 5kg cada árbol. En una cosecha sobre las 10 hectáreas obtendremos un aproximado de 300 000kg los cuales, tras el debido proceso, serán colocados en 6000 quintales que derivan en 300 toneladas.

Se tiene en cuenta que la temporada favorable para la producción de café se da entre los meses de mayo y octubre debido a que presentan climas favorables. Por tal motivo solo se puede tener 1 cosecha en un año. Obteniendo para la exportación 300 toneladas

Exportaremos café verde, de igual manera llamado, café sin tostar. Debido a que los productores fundamentalmente venden café verde. Es en cada país receptor donde se procede al tostado y comercialización en sus distintas formas: granos, tostados, café molido, instantáneo, descafeinado, etc.,
Se plantea que solo el 10% de lo obtenido será para el consumo local y el 90% para la exportación

Competidores * Perales Huancaruna S.A.C. * AZEX S.A * café risso * Altomayo perú S.A.C (primer exportador de café) * café perú
Marketing
* Lo primero que haríamos en el marketing sería contactarnos con las personas que estén interesadas en exportar el café a Europa (Alemania y Reino Unido), Asia (Japón) y América del norte (EEUU)

* Hacer una selección de la zona a donde se va a mandar y hacer una publicidad en toda la zona.

Finanzas
Contabilidad
Un quintal de café (50kg) esta valorizado en s/500 y debido a que podríamos generar 6000 quintales (300 toneladas) la ganancia seria de s/ 3 000 000 por una cosecha anual. Esta ganancia estaría dividida en el pago del personal y en el equipamiento para la siguiente cosecha
Dinero para el área de producción:
Sacos para la exportación: * Entre 20000 y 25000 sacos de 50Kg anual.
Un contenedor de 20 pies: * Entre $2500 y $4000
Sueldo de un campesino cafetalero * Aprox.18 mil soles anuales
10 hectáreas: * $30000 (cada hectárea cuesta $3000). En tierras de buen rendimiento.
Abono:
* En nuestro caso, no se gastará en abono, ya que la cáscara retirada de la despulpadora servirá para los siguientes sembríos.

Agua: * El agua melosa que queda tras lavar los granos de café, volverá a utilizarse en otras siembras después de un proceso de filtración y purificación. Aun así utilizaremos agua, pero en menor cantidad de lo planeado. * En este caso, el gasto no será fijo debido a la cantidad de buenas semillas obtenida
Equipos para el proceso productivo del café:
Calculamos que contaremos con 10 centrales de recopilación para las semillas del café (dos centrales por hectárea) y en cada central contaremos con * 2 Despulpadora: $500 (cada una) * 2 Capa Solar: s/. 500 (cada una) * 4 Rastrillos de madera: s/. 15 (cada una) * 200 sacos : s/.200 (cada saco cuesta s/.1.00)
Medio de transporte para mercancías: más utilizado es el marítimo * Contratación de empresa que realice transporte de mercancías por via marítima

RRHH * Contrato de personas: cuando hayan bacantes para nuevo personal, se anunciara por los periódicos. Y pasaran por ciertos exámenes

* Capacitación: Brindar una capacitación completa a los empleados de nuestra empresa (Cafderú), con el afán de que el producto final sea de mejor calidad y cada año mejore.

* Como cobrará el personal: atreves del banco y con su respectivo número de cuenta

Funciones de la Administración: * Planeación: Nos encargaremos de fijar metas, establecer estrategias y trazar planes especiales para coordinar las actividades.

* Organización: Determinar que hay que hacer, cómo hay que hacerlo y quién va a hacerlo * Dirección: Dirigir y motivar a los participantes y resolver los conflictos.

* Control: En este caso los supervisores se encargarán de vigilar las actividades para asegurarse de que se realizan como se planeó.

Fuentes: http://www.innatia.com/s/c-consumo-cafe/a-clasificacion-del-cafe.html http://grupos.emagister.com/debate/cuales_son_las_unidades_de_rendimiento_en_tu_pais/1640-762817 http://www.monografias.com/trabajos35/demanda-del-cafe/demanda-del-cafe.shtml http://www.slideshare.net/chokolatica/cafzc http://es.wikipedia.org/wiki/Caf%C3%A9 http://www.monografias.com/trabajos58/produccion-cafe-organico/produccion-cafe-organico.shtml http://www.productosdecolombia.com/main/Colombia/Cafe.asp http://mailin.cafe.com/productivo/Congreso.nsf/.pdf http://cafedecolombia.weebly.com/exportaciones-e-importaciones.html http://cafedeperú.weebly.com/exportaciones-e-importaciones.html

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