Strategic Position is how well an organization matches its internal resources and capabilities to its external environment.

A SWOT analysis is helpful to summarise the key issues arising from an analysis of the business environment and the capabilities of an organization to gain an overall picture of its strategic position. This can also be useful as a basis to generate strategic options and to assess future courses of action. A SWOT is company specific as opposed to the Porters five forces which is industry specific.
The aim is to identify the extent to which strengths and weaknesses are relevant to, and are capable of dealing with changes that take place in the business environment.
Internal Resources and Capabilities
Financial Resources
Ebay is a Public Listed Company with corporate responsibilities to its shareholders. In 2006, it earned a gross profit of $4.7 billion and its total assets were $13.5 billion.
This financial strength gives it opportunities to invest in activities to increase its financial strength through growth into related and other industries, global markets and also to investing in technology to increase customer satisfaction. It also allows it to invest in marketing to attract further customers and to invest in fraud prevention to protect its valuable intangible asset, its brand name.

The Value Chain
If organizations are to achieve competitive advantage by delivering value to customers, managers need to understand which activities their organization undertakes are especially important to creating value and which are not.

Primary Activities
The in bound logistics (Sales and Marketing) for Ebay is effectively the sales and marketing process attract customers to the ebay site so that there are products to sell and customers to buy their products. Attraction comes from the household brand name of Ebay and word of mouth