...A1. Nioco’s is a home-based business that focuses on custom cabinetry, furniture design, carpentry and maintenance, and decks and patios. Custom wood-work and furniture are in high demand in today’s market, everything from custom toy chests to commercial decks and patios. Some businesses may be small with carpenters who work from their home or they may be larger construction type businesses that specialize in cabinetry for homes and decks and patios. There are many benefits for a home-based carpentry business, like Nioco’s, to be online. Being online will give Nioco’s more exposure to their individualized work, letting people see first-hand the type of work Nioco’s can do and receiving customer feedback on the product will expand their customer base. Nioco’s currently operates by word-of-mouth, starting off by doing work for friends and posting pictures of the products on Facebook and letting those customers tell their friends, etc. If Nioco’s had an online web page, customers would be able to see examples of Nioco’s work, be able to contact and make orders easily, and receive customer feedback or testimonials to gain potential clients or improve customer experience. Nioco’s is operated and owned by one person, Jay Walden. As a home based business, he has all the tools necessary to make the most intricate designs and personalize projects. He has constructed wine racks, toy chests, keepsake boxes, picture frames, coffee tables, nightstands and storage benches. He has also...
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...Online Business Expansion Proposal eBusiness (QRT2) Fischer’s Popcorn is a family owned business that has been popping popcorn on the Boardwalk in Ocean City, New Jersey since 1947. It is a small family owned business that takes pride in making a variety of flavors of kettle cooked popcorn. Fischer’s Popcorn is looking to expand its business and venture into the online environment. The company has several physical locations; however, they are all located along the boardwalk in Ocean City, NJ. Customers currently must come to a physical location to purchase their favorite flavored popcorn. The company believes by venturing into online marketing and sales they will be able to increase business and become even more lucrative by marketing and selling their products online. The convenience of selling products on the World Wide Web allows customers to shop 24 hours a day without ever having to physically leave their home anywhere in the world. Fischer’s Popcorn now recognizes that advertising and selling their products on the World Wide Web via their very own website is a valuable source of revenue and will make purchasing products even more effortless for consumers. Fischer’s Popcorn will be viable in the online environment because it will improve and promote customer loyalty, allow shopping without having to travel to a physical location, start-up costs are low and will be fairly easy to manage with software and current technology. A majority of Fischer’s...
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...Proposal for an Online Expansion of Company A By: QRT2 E-Business (V2 GRADUATE-0413) Introduction: Company A is a brand name of SKG, Inc. It is a small start-up family-owned company in Houston, Texas, founded in January 2013. Company A owns myquiltedbags.com website which was registered to conduct online retail business. The website is under construction and is yet to be launched. The projected date for its launch is September 1, 2013. The owners are starting this business with small budget. This is going to be 100% online retail business. Products: A handbag is an important and useful woman’s accessory which she uses to carry her essentials. It is also used express her style and make a statement. Company A will sell niche and premier brand of cotton quilted handbags which are pretty, attractive and appealing. It intends to sell different styles of cotton quilted handbags and accessories in different colors from wallets up to travel handbags. Initially it would like to launch 22 different styles of handbags and accessories. It intends to launch new collections every few months on-line. All the styles of handbags and accessories will be designed in-house. All the products will be made in China. Viability of Cotton Quilted Handbags in an Online Environment: According to Global Industry Analysts, Inc. (GIA) report, dated July 15, 2012, “the US market for Handbags is projected to reach UA$9.0 billion by 2015. Though the recent bout of worldwide financial...
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...Proposal for the Online Expansion of Pyramid Advertising Western Governors University QRT2 - eBusiness (0610) Task 1 This paper describes a plan for using online marketing to expand the geographic scope of Pyramid Advertising's clientele and increase its exposure to marketing managers in mid-sized and larger companies. Table of Contents 1. Viability of Online Methods to Increase Demand for Printed Media and Product Sampling.... 3 2. Current Online Competition....................................................................................................... 4 3. Online Marketing Strategies....................................................................................................... 6 4. Social Media Development and Integration............................................................................... 8 5. Conclusion.................................................................................................................................. 9 6. References................................................................................................................................. 11 7. Appendix A............................................................................................................................... 12 8. Appendix B............................................................................................................................... 13 9. Appendix C............................................
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...QRT2 – eBusiness Online Business Expansion Proposal for TC By Candice Yeudall 000283248 September 15, 2012 A1. Viability of Product or Service The Company (called TC for easy referencing) is a new start-up that is the off-shoot of an existing Construction Company (referenced as CC). The original company has been in business for over 15 years, and the owner (Stan), is a sole proprietor, operating with one to two employees, a part-time bookkeeper, and subcontractors as needed. TC is a limited partnership between Stan and another person, Don. Currently Stan has the controlling share of the company as he is providing the knowledge, reputation, funding, and sub-contractors. Don is working on the marketing and proposal side of the company with his main purpose being to bring in customers. TC has been incorporated for less than a year as of September 2012. At this time TC has totally out paced it parent company as far as employee growth goes. They employ three estimators, two general contractors / site supervisors, a part-time bookkeeper, a part-time office manager, Stan (as a profit share), and Don. They also bring in numerous subcontractors for each job. TC has growth has been quite amazing, they started out with one project that took over six months to negotiate and another three before a deposit was made, and now have multiple projects finished, and more on the way. TC is currently working on five different projects and has another three scheduled to start in...
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