...Marketing Plan-Team xxx xxx, xxx, xxx, xxx, University of Phoenix MKT 421, Marketing xxx xxx Overview of Organization Green Home Pest Control Products Inc is an industry leader in providing eco friendly botanical pest control solutions for consumers. Green home believes that non synthetic environmentally safe pesticides promote a cleaner and safer home environment for families with children and pets. Our company creates pest control products that utilize organic compounds that are deadly to insects, but remain harmless to humans, animals, and plants. Green Home offers a wide variety of eco friendly pesticides including general insect repellent, wasp and hornet killer, and in home insect control. Our company has been issued several US and foreign patents, and because of our completely organic non synthetic products, we are able to make safety claims that traditional pesticide producers cannot. Green Home’s patented technology is based on the natural defenses that plants and trees use for their self protection against insects and pathogens – essential oils. After over a decade of research, Green Home had developed revolutionary and proprietary combinations of efficacious insecticidal plant oils that offer viable botanical-based alternatives to conventional pesticides. Description of Product Green Home Inc is expanding into the market of garden fungus control. In comparison to insects, fungus and plant diseases pose an equally large threat...
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...TECHNOLOGY MUMBAI TEXTILE DESIGN DEPARTMENT DODUMENTATION ON - HERBAL TEXTILES SUBMITTED BY- BHARAT GUPTA M/TD/12/02 SEMESTER- VI CERTIFICATE This is to certify that the following student, Bharat Gupta has carried out the survey and study on “Herbal Textiles” and submitted this document in partial fulfillment of Undergraduate Program in Textile Design in the year 2014. Dr. Reena Aggarwal Dr. Bhawana Chanana (Course Coordinator) (Mentor) ACKNOWLEDGEMENT I would like to give my greatest gratitude to the director of NIFT, Mrs. Nilima Rani for giving me this opportunity to learn various courses that would help me pursue my career as a textile designer. I would also like to thank the course coordinator of Textile Design, Dr. Reena Aggarwal, my mentor Ms. Bhawana Chanana and subject teacher, Ms. Bhawana Chanana for helping me and guiding me throughout the study for this document and helping me improve the quality of my research. ABSTRACT The expansion of textile production and consumption has led to an increased pollution, water shortages, fossil fuel and raw material depletion and climate change. Production of polyester fiber, the most widely used manmade fiber, consumes no renewable resources and...
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...Bostha hobe Business Plan: Eco-friendly bamboo based computer accessories Date: 17th December 2012 Submitted To, Saad Hossain (SDF) Faculty, School of Business, North South University Course: Entrepreneurship (MGT-368), Sec: 11 Submitted By, Name ID# Anika Fairuz 0930127030 Md. Shahdat Hossain 1020145030 Tanjin Farzana 0930317030 Susmita Sinha 0930257030 Preetom Roy 1010615030 Letter of Transmittal December 17, 2012 Saad Mohammad Maroof Hossain Faculty Entrepreneurship (MGT-368) School of Business North South University Bashundhara, Dhaka. Subject: Submission...
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...SOUTHEAST UNIVERSITY HECKSCHER-OHLIN MODEL Submitted to: Prof.Dr.Mohammed Ali Rashid Dean School of Arts & Social Science Submitted by: Faria HossainLisa Batch-17 Id no: 2013020106023 Course code: ECO 3233 Course Title: International Economics HECKSCHER-OHLIN MODEL A country shouldn’t produce the entire product because there will be an “inefficient allocation of resources”. Trade is needed because of “efficient resource allocation”. The entire nation has the main goal to increase GDP or per capita income because to increase “standard of living”. It only can possible with the proper use of resources. Income or output increased by the proper use of resources. So the differences between nation’s resources are the main source of trade. By Richardian model we can know that comparative advantage only can happen because of international differences in labor productivity. But in real world we can see that international differences between resources are the main source of trade. This is explained by Swedish economist Eli Heckscher and Bertil ohlin.This model shows that by the interaction between nation resources (the relative abundance...
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...Part-1 (About Sundarban) The Sundarbans | | The Sundarbans ('Forest of Sundari trees') are one of the largest remaining areas of mangroves in the world. It also has exceptional biodiversity, notably about 400 Bengali tigers. Its ever changing landscape is shaped by tidal shifts, rivers and creeks. Brief Description The Sundarbans mangrove forest, one of the largest such forests in the world (140,000 ha), lies on the delta of the Ganges, Brahmaputra and Meghna rivers on the Bay of Bengal. It is adjacent to the border of India’s Sundarbans World Heritage site inscribed in 1987. The site is intersected by a complex network of tidal waterways, mudflats and small islands of salt-tolerant mangrove forests, and presents an excellent example of ongoing ecological processes. The area is known for its wide range of fauna, including 260 bird species, the Bengal tiger and other threatened species such as the estuarine crocodile and the Indian python. Justification for Inscription The Committee inscribed the site under criteria (ix) and (x) as one of the largest remaining areas of mangroves in the world, which supports an exceptional biodiversity with a wide range of flora and fauna, including the Bengal Tiger and provides a significant example of on-going ecological processes (monsoon rains, flooding, delta formation, tidal influence and plant colonisation). Long Description The Sundarbans consist of three wildlife sanctuaries (Sundarbans West, East and...
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...Caribbean History and Culture March 17, 2013 Tourism: Impacts on the Economy and Eco-System How is Caribbean tourism negative for their economy? How does tourism negatively impact ecology? Those are the questions I ask myself, is tourism tearing apart the Caribbean? In some ways there are both positive and negative impacts of tourism on the economy and ecology of the Caribbean. The reason this topic is worth being thoroughly exploring is because of all the lives it impacts on an everyday basis from work to water supply. Through researching I have found that there are a few alliances that their only purpose is to benefit and help keep the eco-system the way it is supposed to be. Now not all resorts are watched under these alliances but I am going to take a closer look at these Alliances and see exactly what they stand for and how they could make positive changes when it comes to helping save the eco-system. In the end I’m going to find statistics on what good and bad is going on, what people are doing to try to improve any of the bad and see just how much tourism affects the lives of the people and lands of the Caribbean. My plan is to look inside of it all, shift out the myths and find the truth on both the Economy and Ecology issues. The purpose of my research project is to look into the different effects tourism has on both the economy and ecology. I’m going to be digging deep into what is really happening to the oceans (Hill, 2013) these beautiful oceans that...
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...Analysis of Numi Marketing strategies Name: Course: Date: Tutor: Kaplan University Antecedents of Target Marketing Short Essay: Write a 250 (or more) word discussion using research from your textbook to help substantiate your understanding of segmentation, target marketing, and positioning. Apply APA style referencing in your writing. 1) In the first piece of the feature, Jen Mullin, VP Marketing Numi Organic Tea, unmistakably portray your average customer. Utilizing the focusing on data that he figured out how to peruse Chapter 8 in Lamb, et al. (2014), examines who the client is and how the showcasing group Numi made sense of? The business sector for any item is normally made out of a few portions. A "business sector" truth be told, is all purchasers of a specific item. What's more, shopper (end client), that makes a business sector are assorted client qualities and purchasing conduct. There are a few variables adding to shift attitude of customers. It is along these lines normal that various portions happen inside of a business sector. So as to catch this business sector for any item hеtеrogеnеous, sellers by and large fall or crumble in the business in various sub-markets/portions and the procedure is known as business sector division. Market division is the division of the business sector into homogeneous gatherings of clients; each responds distinctively to advancement, correspondence, estimating and other advertising blend variables. Business sector portions...
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...CORPORATE SUSTAINABILITY & HENKEL’S APPROACH There is a growing trend for big companies to use sustainable concepts as core business drivers For decades, many companies have typically responded to sustainability challenges by pursuing incremental operational improvements. But we are beginning to see an interesting new trend – businesses using sustainability as a tactic for long-term offense, rather than just short-term defence. Despite the uncertain economic outlook, leading international companies across diverse sectors are investing heavily in sustainable products and services. Others are making cross-industry partnerships to develop next generation products such as the elusive mass market electric car. Some are even enhancing their business models through mergers and acquisitions that seek to address, and capitalise on, sustainability trends. Drivers of Sustainability A number of factors are driving the adoption of corporate sustainability programmes in the global business community: * Regulatory Mandates: Growing regulatory pressures compel companies to reduce greenhouse gas emissions, industrial effluents, and other environmental hazards. * Operational Cost Efficiencies: Rising raw materials and energy prices incentivize businesses to invest in waste recycling, waste-to-energy, water conservation and related technologies. * Reputational Risks: Increasing scrutiny of corporate conduct induces managers to engage environmental,...
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...9B13A018 HIMALAYA SHAMPOO: BUILDING A DIFFERENTIATED BRAND IMAGE Dr. S. Ramesh Kumar and S. Venkatesh wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2013, Richard Ivey School of Business Foundation Version: 2013-08-21 Sarfraz Rumane, senior brand manager at the Himalaya Drug Company, Bangalore, India, had to make a few decisions on the Himalaya brand of shampoo, based on his knowledge of the market and the conceptual highlights that he could derive from the survey the company had recently commissioned. The Indian shampoo market had grown exponentially. Like the consumers in emerging markets, Indians seemed to place a high degree of importance on physical appearance, perhaps as an outcome of Westernization and exposure to media. Traditionally, Indians...
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...CORPORATE SUSTAINABILITY & HENKEL’S APPROACH There is a growing trend for big companies to use sustainable concepts as core business drivers For decades, many companies have typically responded to sustainability challenges by pursuing incremental operational improvements. But we are beginning to see an interesting new trend – businesses using sustainability as a tactic for long-term offense, rather than just short-term defence. Despite the uncertain economic outlook, leading international companies across diverse sectors are investing heavily in sustainable products and services. Others are making cross-industry partnerships to develop next generation products such as the elusive mass market electric car. Some are even enhancing their business models through mergers and acquisitions that seek to address, and capitalise on, sustainability trends. Drivers of Sustainability A number of factors are driving the adoption of corporate sustainability programmes in the global business community: * Regulatory Mandates: Growing regulatory pressures compel companies to reduce greenhouse gas emissions, industrial effluents, and other environmental hazards. * Operational Cost Efficiencies: Rising raw materials and energy prices incentivize businesses to invest in waste recycling, waste-to-energy, water conservation and related technologies. * Reputational Risks: Increasing scrutiny of corporate conduct induces managers to engage environmental,...
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...Sustainable Tourism in Canada Content 1. Canadian Tourism Industry……………………………………………………..1 1.1 Canadian tourism industry introduction…………………………………...1 1.2 Canadian tourism industry structure……………………………………….1 2. Sustainable Tourism Strategy…………………………………………………...2 2.1 What is sustainable tourism policy? ..............................................................2 2.2 Reasons of the establishment of sustainable tourism policy……………….2 3. Stakeholders……………………………………………………………………...3 3.1 Federal, provincial and territorial tourism organizations………………...3 3.1.1 Non-market behaviors deployed by tourism organizations…………4 3.1.2 Market behaviors deployed by tourism organizations………………6 3.2 National Parks and Provincial Parks……………………………………….7 3.2.1 Non-market behaviors deployed by National and Provincial Parks..7 3.2.2 Market behaviors deployed by National and Provincial Parks……..8 3.3 Transportation sector (Air, Rail way, Automobile, Cruise, etc.)…………..9 3.3.1 Non-market behaviors deployed by the transportation sector…….10 3.3.2 Market behaviors deployed by the transportation sector………….11 3.4 Accommodation, food and beverage sectors………………………………12 3.4.1 Non-market behaviors deployed by accommodation, food and beverage sectors……………………………………………………..12 3.4.2 Market behaviors deployed by accommodation, food and beverage sectors………………………………………………………………...14 3.5 Travel agencies……………………………………………………………...
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...INTRODUCTION While tourism is a concept almost everyone around the world is familiar with, ecotourism is a relatively newfangled concept that not too much people have heard of and this is more realistic in the context of our country Bangladesh. Even we, when first assigned with this particular topic as our research project, did not have clear idea what ecotourism exactly was all about. Later, we studied in detail regarding the concept and got to what ecotourism actually is. Two topics that have attracted growing interest in anthropology in the past decade or two are tourism and the environment. Regarding tourism, increasingly people see vacations as a necessary corrective for what they perceive as a more and more stressful working life. Increasingly also, people see the environment as under threat from the profit‐seeking growth that drives corporations. Ecotourism can be broadly defined as an idea of leisure travel that has the object of enjoying features of what is seen as the natural environment in a way that has minimal negative consequences for the environment. Ecotourism is generally taken to include a sociocultural element, the intention of seeing and interacting with people (often identified as “indigenous”) whose customs and appearance seem exotic and attractive and doing so in a way that respects and benefits them. Bangladesh has lots of marvelous tourism spots but most of them are still unexplored by the relevant authority. Having all the minimum requirements, the...
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...Behavior Analysis of “Woodland Shoes” | | Submitted to:Farhan FaruquiSenior Lecturer,Department of Business Administration,East West University, Dhaka.Submitted by: Name | ID | Arafat Rauf | 2009-2-10-345 | MKT 410Section: 1Summer: 2011Date of Submission:3rd August 2011 | | Table of content | | | | | | | | | | | | | | | | | | Introduction Origin of the report: This report is prepared with the respect to three month course of Consumer Behavior. We are assigned to prepare a term paper on “Consumer Behavior analysis of Woodland Shoes”, by our honorable course instructor Md Farhan Faruqui. Our task is to make a survey on Woodland Shoes, and complete a study that covers all the important aspect of Consumer Behavior. Objective of the study: Literature Review: This report has been prepared having a considerable number of objectives in front of us. Some of the objective can be mentioned as: * To apply our knowledge that we gathered from “Consumer Behavior” course, practically in preparing the term paper. * To provide an overview of “Woodland Shoes”. * To measure the possible business value of “Woodland Shoes” in Bangladesh. * To measure the feasibility of “Woodland Shoes” in Bangladesh. * To give some possible recommendations for “Woodland Shoes”. Scope of the study: This term paper is made on the basis of what people think about “Woodland Shoes”. For this we conducted a comprehensive survey on Woodland Shoe...
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...Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development John Elkington §§ I often wake up in the middle of the night," Pope John XXIII once said, "and start thinking about grave problems—and decide to talk about them with the Pope. Then I wake up completely and remember that I am the Pope." Western industrial societies have undergone a similar awakening over the last three decades as the scale of the environmental and natural resource problems they face has become increasingly clear. In doing so—and before they finally accept that the responsibility for tackling these problems is theirs, not something to be pushed onto future generations—they typically move through a number of stages. These have included: ignorance awakening denial guilt reduction, displacement behaviour, and tokenism conversion integration In the wake of the publication of Our Common Future, the 1987 report of the World Commission on Environment and Development,' and the UN Conference on Environment and Development (UNCED) held in Rio de Janeiro in June 1992, the concept of sustainable development—involving the integration of environmental thinking into every aspect of social, political, and economic activity—has become central to the environmental debate. This article considers some of the ways in which business is now developing new "win-win-win" strategies in this area to simultaneously benefit the company, its customers, and the environment. I Towards the...
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...Summary ……………………………………………………………………………3 Phase I ………………………………………………………………………………………….4 Phase II …………………………………………………………………………………………7 Phase III ……………………………………………………………………………………….24 Phase IV ……………………………………………………………………………………….52 References ……………………………………………………………………………………..56 Team Project: Designing a Compensation Plan for Eco Pillow Inc. Executive Summary Eco Pillow Inc. located in New Rochelle, New York manufactures recycled and recyclable plastic pillows for the healthcare industry with a strong commitment to provide quality eco-friendly products that are not only safe for consumers but the environment as well. Eco Pillow is a company that produces and distributes these products to a primary client base of hospitals in a local New York metro demographic in order to form long-lasting relationships with their cliental. Through innovation and product development the company can offer the healthcare community a specialty designed product and meet the demands for a safe and environmentally friendly product that is well-known current and future goals of the healthcare industry. Eco Pillow Inc. provides this compensation plan to formulate the cost associated with the employee base and essentially the human resources plan for staffing and maintaining the company, aimed at fulfilling each of the positions needed for business achievement. This plan will provide a detailed view of each position as well as the job description and requirements...
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