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Unirse a Búsqueda Examinar Artículos guardados Búsqueda Página de inicio» Empresa y gestión
Mgt498 semana 1 En: administración y negocios
Mgt498 semana 1
Proceso de gestión estratégica
Gregory Solomon
MGT/498
16 De enero de 2012
John Kanz, PhD

Proceso de gestión estratégica
Estrategia de negocio es destino a través de su ejecución por la administración con la intención de crecimiento de la empresa, atraer a clientes, y lograr dirigidos a objetivos. Un ex Director Ejecutivo de Greyhound Corporation, John W. Teets, summates que "trabajo de la administración no es ver la empresa como lo es como puede llegar a ser" (Thompson, Gamble & Strickland, 2005, p. 2). El propósito de este documento es describir los principales componentes de un proceso de gestión estratégica, e indicar por qué es necesario un proceso de gestión estratégica en una organización. Además, el proceso de gestión estratégica de la Ford Motor Company se examinarán brevemente para mayor claridad.
Aunque el proceso de gestión de la estrategia es una parte intrincada de la ejecución del plan estratégico de la organización, cabe revisar la estrategia de realizar y las fases de ejecución. Los cinco interrelacionados y integrado fases: desarrollo de una visión estratégica, estableciendo objetivos, la elaboración de una estrategia para lograr los objetivos y la visión, implementar y ejecutar la estrategia y la evolución, evaluar el rendimiento y hacer ajustes correctivos (Thompson et al., 2005). En relación a la gestión estratégica, esto equivale a una buena estrategia junto con la ejecución de buena estrategia responde al rendimiento de buena gestión. En breve, mala gestión puede naufragar la estrategia máxima Considerando que buena gestión estratégica de incluso un plan de débil puede alcanzar el éxito.
Según Wheelen y Hunger (2010), el modelo básico para el proceso de gestión estratégica consta de cuatro elementos básicos: análisis ambiental, formulación de estrategias, aplicación de la estrategia y evaluación y control. Porque las estructuras de las empresas varían, los procesos utilizados para dirigir la gestión estratégica también varían en tamaño, detalle y formalidad. Nota la similitud con las fases de elaboración y ejecución de estrategia; Fase uno y dos...
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