Free Essay

Eco Shack

In: Other Topics

Submitted By nicolecortes
Words 2575
Pages 11
Welcome

Welcome to this unit of study. This Unit Guide provides important information and should be kept as a reference to assist with your studies. This Guide includes information about your reading and resources, independent learning, class activities and assessment tasks. It is recommended that you read this Guide carefully: you will be expected to manage your learning as you work towards successful study.

Detailed information and learning resources for this unit have also been provided on the Unit website on WebCT/Blackboard which can be reached via the Student Portal at vu.edu.au/student-tools/myvu-student-portal
It is important that you access your Unit website regularly.

Please also refer to information provided on the Student Portal that supports studying at VU.

Acknowledgement of Country
We respectfully acknowledge and recognise the traditional owners, their Elders past and present, their descendants and kin as the custodians of this land.

Contents

Welcome

Acknowledgement of Country

Introduction to the unit 2

Indicative schedule for this unit 5

Assessment details 6

Succeeding at Victoria University 8

Providing feedback: Student Evaluation System 9

Introduction to the unit

|Unit Title: Technology of Music and Audio |
|Unit Code: ACO1010 |Year: 2014 |Semester: 1 |Credit Points: 12 |
|Other details: |

|Key staff |
|Unit co-ordinator |Name: Robert Bell |Campus: |
| |Location: Footscray Park & Kindred Studios |Footscray Park |
| |Contact number: +61 3 9919 2359 |Days and times: |
| |Contact email: robert.bell@vu.edu.au |Lecture: Tuesday 3pm Tutorials: Tuesday 4pm and 6pm |
| | | |
| | |Kindred Studios |
| | |Tutorials: Thursday 1pm and 3pm |
| | | |
|Teaching team |Lecturer: Robert Bell. Tutors: Matthew Bray (Tuesdays); Darren Reston (Thursdays) |

Unit description
This unit of study provides an introduction to the essential roles digital technologies perform in modern music composition, production and performance. A brief historical and cultural overview of music technology provides a context for appreciating the techniques commonly used today and in the future. Students learn basic theoretical principles of digital audio and MIDI, with an emphasis on musical applications. Various computer-based techniques are introduced, including: MIDI sequencing and control; digital audio editing, mixing and processing; plug-ins and 'virtual instruments'; and music notation. Students are asked to consider and discuss the influences of software-based tools, digital media and the Internet on modern music composition, production and distribution, and how these tools influence the practices of professional musicians today.

Prerequisites

Nil

Co-requisites

Nil

Mode of delivery

Face to Face

Learning Outcomes

At the completion of this unit, students should be able to:

1. Demonstrate knowledge and understanding of key theoretical concepts and terminology related to music technology; 2. Operate a range of industry-standard music software including MIDI sequencers, digital audio workstations and music notation software; 3. Apply their skills and knowledge of technology to compositional and performance contexts; 4. Provide thoughtful comment on the history and culture of technology in music, and how it relates to the modern professional musician.

Learning and teaching strategies

Problem-based learning; Learning in the Workplace and Community; Online and e-learning

Graduate Capabilities

|Problem solve in a range of settings |3 |
|Locate, critically evaluate, manage and use written, numerical and electronic information |3 |
|Communicate in a variety of contexts and modes |3 |
|Work both autonomously and collaboratively |3 |
|Work in an environmentally, socially and culturally responsible manner |3 |
|Manage learning and career development opportunities |3 |

In addition to discipline knowledge, skills and their application, the study of this unit is intended to contribute to students developing the capabilities needed to be:

• Adaptable and capable 21st century citizens who can communicate effectively, work collaboratively, think critically and solve complex problems

In this unit you will receive feedback on your development of key aspects of the above graduate capabilities through:

• Feedback provided upon marking and return each of your assessment tasks

• Feedback provided through the soundpunk discussion forum

Required readings

Vines, RD 2008, Composing digital music for dummies, Hoboken: John Wiley & Sons Inc.

Recommended readings

Recommended readings will be provided in class and on WebCT

Indicative schedule for ACO1010 Technology of Music and Audio

|Weekly sequence |Topics and Activities |Readings/Resources |Assessment Tasks |
|Week 1 |Lecture: introduction to ACO1010; introduction to assessments; introduction to|Materials are provided on WebCT/Blackboard and in |Assessment 1: MIDI Sequencing assignment |
| |Soundpunk forums; Rob’s Top 5 Technologies – an introduction. |tutorials |Assessment 4: Soundpunk forum |
| |Tutorial: introduction to Mac labs; software setup; Soundpunk registration | | |
|Week 2 |Lecture: Musical Instrument Digital Interface (MIDI) - MIDI Notes; MIDI | |Assessment 1: MIDI Sequencing assignment |
| |Control Messages; MIDI Control Devices | | |
| |Tutorial: Recording and editing MIDI in Garageband and Logic | | |
|Week 3 |Lecture: Introduction to MIDI Sequencers; Standard MIDI Files; Apple Loops | |Assessment 1: MIDI Sequencing assignment |
| |format | | |
| |Tutorial: Importing and editing Apple Loops in Garageband and Logic | | |
|Week 4 |Lecture: Electronic Musical Instruments - Human-machine Interface; Real-time | |Assessment 1: MIDI Sequencing assignment |
| |control; Novel devices | |Assessment 4: Soundpunk forum |
| |Tutorial: MIDI continuous controllers – pitch bend and modulation in | | |
| |Garageband and Logic | | |
|Week 5 |Lecture: Music on the Internet - music sales, downloads; Online composition | |Assessment 1: MIDI Sequencing assignment |
| |tools; Online music education tools | |Assessment 4: Soundpunk forum |
| |Tutorial: mixing and automation in Garageband and Logic | | |
|Week 6 |Lecture: Scoring, Notation, Print Music; Automated Scoring (from audio files) | |Assessment 1 submission |
| |Tutorial: Sibelius part 1 – creating a title page; setting score parameters; | |Assessment 2: Notation exercise |
| |entering notes and rests; adding bars | | |
|Week 7 |Lecture: Digital Audio Part 1 - an introduction to Sampling Theorem. Basic | | |
| |Sampling Theory; Hard Disk Recording; Audio file formats – WAV, AIFF | | |
| |Tutorial: Sibelius part 2 – adding expression and dynamics markings; adding | |Assessment 2: Notation exercise |
| |lyrics; creating a pdf document | | |
|Week 8 |Lecture: Digital Audio Part 2 - Non-destructive Editing Basics; Reading | |Assessment 2 submission |
| |Waveforms | |Assessment 3A editing exercise 1 |
| |Tutorial: Pro Tools part 1 – moving, duplicating, separating regions; adding | | |
| |fades | | |
|Week 9 |Lecture: Digital Audio Part 3 - Non-destructive Editing Part 2; Fades; | |Assessment 3B editing exercise 2 |
| |Remixing techniques | | |
| |Tutorial: Pro Tools part 2 – more advanced region separation; work on | | |
| |assessment tasks | | |
|Week 10 |Lecture: Digital Audio Part 4 - Digital Mixing. Mixing concepts and signal | |Assessment 3A and 3B submission |
| |flow; 3-dimensional mixing; Digital Mixing and Automation | |Assessment 3C mixing exercise |
| |Tutorial: Pro Tools part 3 – mixing and automation | |Assessment 4 completed |
|Week 11 |Lecture: Digital Audio Part 5 - Digital Signal Processing and Plug-Ins; DSP | |Assessment 3C mixing exercise |
| |Basics – (non)real-time DSP; Studio Effects Processors | | |
| |Tutorial: Pro Tools part 4 – effect processing plug-ins; basic mastering | | |
| |settings | | |
|Week 12 |Lecture: Three ground-breaking apps - Melodyne; Max/MSP; Metasynth | |Assessment 3C submission |
| |Tutorial: time to complete assessment 3C | | |

Assessment details: ACO1010 Technology of Music and Audio

Table B

|Assessment |Assessment Tasks: Descriptions |Learning Outcomes |Assessment |Weighting (%) |Due date |
| | | |Criteria | | |
|1. |MIDI Sequencing Exercise |Learning outcomes 1, 2 and 3 |See attached assessment criteria |30% |April 4th |
| |Produce a short original piece using MIDI and Apple Loops | | | | |
|2. |Score Notation Exercise |Learning outcomes 2 and 3 |See attached assessment criteria |20% |April 24th |
| |Replicate an existing chart for piano and voice | | | | |
|3. |Audio Editing and Mixing Exercises |Learning outcomes 1, 2 and 3 |See attached assessment criteria |30% | |
| |3A – basic editing exercise | | |(5%) |May 9th |
| |3B – advanced editing exercise | | |(10%) |May 9th |
| |3C – mixing and effects plug-ins exercise | | |(15%) |May 30th |
|4. |Soundpunk Discussion Forums |Learning outcomes 1 and 4 |See attached assessment criteria |20% |May 16th |
| |Contribute 8 or more posts over 8 weeks | | | | |

Submission procedure

HARD COPY SUBMISSION: Assessments 1, 2 and 3 may be submitted in hard copy on either (a) data CD-R, or (b) USB memory stick. CD-R’s must be clearly labelled and submitted in a hard ‘jewel’ case. Paper or plastic soft CD sleeves are not permitted - work will be returned to the student for resubmission. Jewel cases will be returned to the student and should be re-used for each assessment to conserve waste. USB sticks will be returned to the student and should be re-used for each assessment.

Disks must be placed in a paper envelope with an attached signed copy of the CATA Assessment Cover Sheet, available here: http://www.vu.edu.au/sites/default/files/faehd/pdfs/Ass%20Cover%20Sht.pdf Plastic sleeves are not permitted.

• FOOTSCRAY PARK: submit directly to the lecturer in a tutorial class, or submit to Robert Bell’s mailbox, Building E, level 2, box #115 • KINDRED STUDIOS: submit directly to the lecturer in a tutorial class, or submit via the submission slot in the door of room K2.25

ELECTRONIC SUBMISSION: Assessments 1, 2 and 3 may be submitted electronically in .zip format to a secure online ‘drop-box’ via WebCT. Email submission is permitted in the event there are technical problems with WebCT.

Assessment 4 is completed online at http://www.soundpunk.com, an industry-based discussion forum that connects students with like-minded peers around Australia and forms part of the students’ LiWC learning.

Scholarly writing, plagiarism and copyright

An academic course of study requires students to source information in a number of different formats including factual information, data and analysis, reasoned arguments and the insights of others. Part of what it means to be a ‘scholar’ is to engage with the work of others, for example, to extend or refine one’s own ideas, critique the work of others, or test and extend theories. However, remember to give credit where credit is due, that is, acknowledging the work of others in your own work by using the correct referencing system. Failure to acknowledge other people’s work appropriately may be regarded as plagiarism or academic misconduct. VU deals with plagiarism according to the Academic Honesty and Preventing Plagiarism policy (http://wcf.vu.edu.au/governancepolicy/PDF/POA040915000.PDF)

Copyright law gives the owner of text, photos, pictures, films and recordings the rights to control reproduction, publication, communication, performance and adaptation of their work. All students and staff of Victoria University are bound by the requirements of the Copyright Act (1968) when using third party copyright material in the course of their research and study.

For information on copyright entitlements and responsibilities for study and research please see vu.edu.au/library/referencing-copyright/copyright Referencing requirements within this unit

The referencing convention that is applicable to this unit is Harvard.

Academic writing and referencing guidelines:

Two VU online support sites on academic writing and appropriate referencing are:

• vu.edu.au/library/referencing-copyright/referencing-guides

• vu.edu.au/campuses-services/student-support/language-learning/academic-writing

Failure to meet assessment deadline(s)

Any option for late assessment submission must be discussed and agreed upon with the unit co-ordinator.

Late submissions where an extension or Special Consideration have not been granted are:

- Up to one week late – maximum mark capped at 65% per assessment

- More than one week late – maximum mark capped at 50% per assessment, and no feedback given

Extensions, Alternative Examinations and Special Consideration

If you are not able to submit your work by the submission date or able to attend the final examination, and there are grounds (medical, personal hardship, extenuating circumstances, etc.) for not attending the examination or submitting your work on time, or for your performance being impaired, you may submit an application for an extension, an alternative exam or for special consideration. Please consult your unit co-ordinator for the appropriate form. These forms are available on the student forms webpage (vu.edu.au/student-tools/student-forms) under ‘Assignment cover sheets and extensions’ and ‘Exams and results’. You may need to contact a student counsellor to assist you with this process. For further information please see vu.edu.au/student-life/getting-help/counselling

Supplementary Assessment

Supplementary Assessment may be available to students who have marginally failed a task, have not demonstrated competency for a unit, or who were successful in a claim for special consideration. If you wish to be considered for Supplementary Assessment you should refer to the policy http://wcf.vu.edu.au/GovernancePolicy/PDF/POA090212002.PDF
Forms are available at vu.edu.au/student-tools/student-forms

The student assessment policy is available at http://wcf.vu.edu.au/GovernancePolicy/PDF/POA090212002.PDF

Student Complaints Resolution

Victoria University has a Student Complaints Resolution policy to guide you through the steps you can take to resolve issues related to your time at the University. If your issue relates to your study, the first step is to raise it directly with your college or academic staff. You also have the option to make a confidential appointment with a Student Advocate if you are unsure how to approach the situation. For more information go to vu.edu.au/student-life/getting-help/student-complaints-resolution

Succeeding at Victoria University

As a university of opportunity, Victoria University is committed to providing all students with the opportunity to succeed in their studies.

If you require any support during the semester you are advised to speak to your unit co-ordinator, course co-ordinator or class teacher. There is also additional support and guidance for students. The VU Student Portal (vu.edu.au/student-tools/myvu-student-portal) provides information on a range of student services with which you should become familiar, as shown in the table below.

Table C

|General student support services |Course structures |
|Services for international students |Calendars and timetables |
|Services for students with disabilities and/or medical conditions |Student email |
|The Library |Assignment cover sheets a forms |
|Academic development and support |Students’ rights and responsibilities |
|Student life and student associations |Social networking at VU |
| |Student complaints |
| |Student advocacy |

Providing feedback: Student Evaluation System (SES)

Your feedback on your experiences within this unit is important, because it assists VU to improve the learning experience of units and courses for future students.

You are encouraged to provide informal feedback directly to your unit and course co-ordinators. The University also collects your anonymous feedback systematically through the Student Evaluation Survey (SES), the name for the two combined student evaluation instruments: the Student Evaluation of Unit (SEU) and the Student Evaluation of Teaching (SET). Students are asked to complete the SEU and SET near the end of each unit. SEU and SET results are anonymous, and are not made available to the teaching staff in the unit until after the University has released your final grades.
|Examples of actions taken recently to improve this unit, based on student feedback |
|As well as Student Evaluation Surveys, students are encouraged to provide feedback via the soundpunk online discussion forum that forms |
|assessment 4. As a direct result of student feedback, recent improvements include: |
|Closer alignment of weekly lecture topics and content with tutorials of the same week, and assessment currently being undertaken |
|Increased interaction and discussion in lectures between the lecturer and students |
|Changing the content of assessment 3 to use music that is more appealing to a wider audience – previous versions of the assessment used music |
|that numerous students did not enjoy listening to; this has been replaced |
|Breaking assessment 3 down into smaller segments, each progressively assessed, in order to (a) receive marks and feedback over several weeks |
|rather than waiting until the end of semester, and (b) make the assessments more manageable and less daunting |
|Software upgrades to the latest versions to ensure the unit is current and up to date |

Unit Guide Version Number: 1.0

Last Validation Date: 25 February 2014[pic]

-----------------------

Unit Name: Technology of Music and Audio

Insert Unit Code: ACO1010

Year: 2014

Semester: 1

Location: Footscray Park, Kindred Studios

Prepared by: Robert Bell

Similar Documents

Premium Essay

Eco Shack

...accommodation choices. The greening of the built environment is a result of greater public awareness, information and understanding of how the buildings we live, work and play in affect the natural environment, our bank balances and our health. But what to do we really mean when we say a product is green? It is a broad term that people are instantly drawn to but can only vaguely define. It is often linked to other words such as ‘sustainable’, ‘environmental’, ‘carbon footprint’, ‘ecological’, ‘carbon neutral’, biodegradable’, ‘energy efficient’, ‘renewable’, ‘organic’, ‘recyclable’, ‘alternative energy’, ‘non-toxic’, or ‘eco-anything’. Supermarket shelves are filled with ‘green’ or ‘eco’ product, and we may not mind paying a little more for the eco-toilet paper to ease our environmental guilt about all the plastic packaging in the rest of our shopping. The purchase of ‘eco’ supermarket products can be a relatively...

Words: 1374 - Pages: 6

Free Essay

Eco Shack

...Eco Shack Warm magazine 2010 edition General information 1/39 Happy Valley Road, Spring Beach, Tasmania 7190 www.islandshacks.com The Eco Shack was completed in early 2009, by awardwinning Tasmanian architect Maria Gigney. It is nestled in natural, peaceful bushland, with easterly ocean glimpses to Maria Island. Only 10 minutes’ walk to Spring Beach, and 5 minutes’ drive to Orford, this laid-back shack is high on style and low on fuss. The Eco Shack is perfect for quiet getaways, or for entertaining, with two spacious pavilions linked by a covered deck – ideal for barbecues and relaxing after a day’s surfing, swimming or bushwalking. The two pavilions combine modern, minimalist design with comfortable furnishings. The Eco Shack’s passive solar design makes full use of the natural elements – with double glazed windows and polished concrete floors trapping the sun’s heat for all-day comfort and environmentally friendly credentials. Both pavilions have sliding doors that open onto the deck. The living pavilion has lovely views of the bush, wildlife and water glimpses, a state-of-the-art kitchen with all the mod cons (including a laundry), and plenty of room for meals and relaxing in front of the TV. The sleeping pavilion includes a master bedroom, and two additional rooms with single bunk beds. A sleek bathroom and plenty of storage completes the picture. At the northern end of Spring Beach, a 2km cliff-side walking track north to Shelly Beach provides magnificent coastal......

Words: 830 - Pages: 4

Premium Essay

Eco-Shack

...“Marketing the Eco-Shack” Prepared for: Lecturer – Puan Haslinda Mohd Yunus Tutorial – Ms. Racheal Louis Vincent Prepared by: Heru Onggodinata (4101285) Kevin Andrian (4101928) Date Submission: 17 May 2013 Tutorial group: T6 EXECUTIVE SUMMARY With the issue of climate change at the moment, there should be consideration with environmental friendly products and one of them is Eco-Shack, eco-friendly portable house. The purpose of this essay is to show how the owner of Eco-Shack can persuade more people to use their products. The owner of Eco-Shack has to do market research to enables them to do market segmentation of their products for consumer segment and as well business segment. The aim of market segmentation is to enable them do be focus on certain segment, target the customers, be efficient, effective and generate more sales. The customer segment in New Zealand that might be interested in Urban Eco-Shack is demographic and psychographic segment. Using demographic segment, Eco-Shack can focus on the young age 20 to 30 also family size and income level, and then psychographic the New Zealand people that like to move houses every few years, so Eco-Shack can promote their products on this customer segment. Eco-Shack can target business segment for its Standard Eco-Shack, according to their business size, small business might be interested in buying it because it is easy to be move, medium size business might also interested in Eco-Shack example agent......

Words: 4031 - Pages: 17

Free Essay

Eco Shack

...gjghjgjgjgJump to: navigation, search Welcome to Wikipedia,the free encyclopedia that anyone can edit.4,254,761 articles in English | | * Arts * Biography * Geography | * History * Mathematics * Science | * Society * Technology * All portals | ------------------------------------------------- From today's featured article | Fomitiporia ellipsoidea is a species of polypore fungus in the family Hymenochaetaceae, a specimen of which produced the largest fungal fruit body ever recorded. Found in China, the fruit bodies produced by the species are brown, woody basidiocarps that feed on dead wood and can grow very large under favourable circumstances. They measure 30 centimetres (12 in) or more in length, though typically extending less than a centimetre from the surface of the wood. A number of chemical compounds have been isolated from the species, including several steroidal compounds. These may have pharmacological applications, but further research is needed. The species was first recorded in 2008 by Bao-Kai Cui and Yu-Cheng Dai in Fujian Province; it was revealed in 2011 that they had found a very large fruit body, measuring up to 1,085 cm (427 in) in length, on Hainan Island. The specimen (pictured), which was 20 years old, was estimated to weigh between 400 and 500 kilograms (880 and 1,100 lb). This was markedly larger than the previous record holder, a specimen of Rigidoporus ulmarius found in the United Kingdom, which had a circumference...

Words: 1196 - Pages: 5

Premium Essay

Marketing Eco-Shack

...Cover Page Written Case Study – “Marketing the Eco-Shack” Table of Contents Cover Page 1 Table of Contents 2 1. Eco-Shack Concept/Executive Summary 3 i. Aims and Objectives 4 ii. Project Aim 4 iii. Objectives 4 iv. Background 5 v. Project Rationale 6 2. Issues Identification 6 i. Solution 7 3. Analysis 7 1. Market Segmentation 7 2. Business Segment 8 a. Income Segmentation 8 b. Brand Concentration 8 3. Pricing Strategies 9 4. Recommendations 9 i. Urban Eco-shack vs. Standard Eco-shack 10 ii. Other Pricing Approaches 10 5. Conclusion 11 6. References 12 1. Eco-Shack Concept/Executive Summary Today, the world is not much distanced as it was several years ago due to several innovative and technological advancements by the advance countries and its counterpart around New Zealand. Now, it is comparatively easier to reach and enter into any country through internet and extranet without any particular issue and problem for the sake of achieving typical business objectives. Due to inventions in the field of logistics, companies are getting advanced and national at a very fast speed. The distance from country to country has been decreased due to advance infrastructure facilities such heavy shipments and cargo. The concept of mass marketing or national marketing has been emerged very rapidly within past few years. Companies are not restricted to local market and turnover techniques but they are also focusing different...

Words: 3270 - Pages: 14

Premium Essay

Marketing Eco-Shack

...Report Title: Marketing the Eco-shack Prepared For: Ms Puan Haslinda Mohd Yunus & Ms Rachael Louis Vincent Victoria University Prepared By: Vivek Satish Chohan (4101946) Pranav Satish Davda (4100233) Date of Submission: 16th May 2013 Tutorial Group: 8 Table of Contents Executive Summary 2 1.0 Introduction 3 2.0 Analysis 4 2.1 Consumer Segmentation 4 2.2 Business Segments 5 2.3 Cost Pricing Approach 7 3.0 Recommendations 8 3.1 BRANDING AND POSITIONING 8 3.2 Alternative Pricing Approach 10 4.0 Conclusion 11 List of reference. 13 Executive Summary The objective of this report is to identify the target market and position the product well in consumers mind so as to increase the sales and market share. For a product to be accepted in the market by consumers, an effective marketing strategy must be implemented. This report is divided into five parts which are introduction of the scenario, followed by identifying the consumer segment, business segment, merits and demerits of cost oriented pricing, branding and positioning and an alternative pricing approach for the eco shack. Behaviour segmentation variable for consumer market is an appropriate way to identify the consumer segment for the Urban- Eco Shack. This process of segmenting the market involves analyzing the behavior of consumers in terms of usage, price sensitivity and the response towards brands. The features of the Urban – Eco-shack can influence the behaviour of the......

Words: 3896 - Pages: 16

Premium Essay

Marekting Eco Shack

...Week 1 Introduction to law Australian legal system * The first primary source of law is legislation, known as statutory law (parliament law) E.G Goods act or Consumer law such as section or act 1.1 * The second source of law is case law, which is also known a precedent Law E.G contract law (offer, acceptance, etc) * Doctrine of law which is when the court would revise a past case that relates to the issue to determine the verdict of the current case * Common law Week 2/3 State Court System * Supreme court * County court * Magistrate court * tribunal court Contract defined * Agreement that the law will enforced * offer+ acceptance + intention + consideration = contract * contract law is a case law Types of Contract * Simple contract (written, partially written, partially spoken, Spoken) * Formal Contract Week 4 Contract definition * Offer and acceptance together constitute agreements, Clarke v Earl * Two presumptions test for the existence of intention 1st presumption is domestic or social in nature (do not usually involve legal relationship, not legally bounding) domestic contract: {Balfour v Balfour} {Cohen v Cohen}, {Murphy v Simpson} Social agreement: Coward v Motor Insurers Bureau 2nd presumption is the commercial in nature( this can be legally binding) Edwards v Skyways Rebutting the presumption of Intention * {McGregor v McGregor}, {Merritt v Merritt}, {Wakeling v......

Words: 3033 - Pages: 13

Premium Essay

Marketing Eco-Shack - College Essays

...INTRODUCTION TO MARKETING BHO1171 ASSIGNMENT TITLE Written Case Study Report This assessment accounts for the following proportion of marks for this unit LEARNING OUTCOMES BEING ASSESSED 1. Demonstrate an understanding of the principles underlying the development of marketing strategies, especially in relation to services and consumer goods; 2. Describe the role of the marketer, and the marketer’s contribution to the direction of the organisation which offers products; goods, services, ideas, events, activities, people and experiences, as a means of satisfying the needs of consumers; 3. Outline the particular challenges confronting marketers in the local and international markets; 4. Demonstrate a knowledge of the marketing strategies that can be implemented to confront these challenges; 5. Demonstrate an ability to identify marketing problems in exercises which simulate ‘business world’ situations, and 6. Develop strategies to provide solutions to the marketing problems identified. 30 % SUBMISSION INSTRUCTIONS: You must electronically submit your paper into the Turnitin assignment submission box within the BHO1171 WebCT shell. Please note that paper copies will not be accepted. In case of the Turnitin or WebCT system being down, please email the assignment to your tutor or local unit co-ordinator as a record of on time submission. Assignments will be marked using Grademark, within WebCT. You will need to log into WebCT to read feedback and obtain your mark once......

Words: 677 - Pages: 3

Free Essay

Ediths Terror

...In today's world, many people place a huge emphasis upon appearance, self image and fitting in.Some are willing to go to great lengths to gain a better sense of confidence, even though the outcome may come at a great cost. In a short story, “Anointed with oils”, Alden Nowlan introduced Edith as a young shack girl, who tried so hard to extinguish her past to create a new life for herself. Edith was embarrassed of many aspects in her life,living in a boarding house and having a father who went to jail. Self confidence issues made her life much more harder than it already was. Edith believed in order to be successful she needed to beautiful and she didn't see that in herself. In attempts to escape the shame Edith felt about her family, and the shacks in which she grew up in, Edith moved to a boarding house where she tried her best to extinguish the past and create a new life for herself. With the fact that she hadn’t been to high school, Edith found it harder to get a proper job. She ended up settling for working at a potato chip plant in which she reeked of the foul smell of the butter. Edith didn’t want to be recognized as the poor girl from the shacks who has a drunk father and has a cousin who got pregnant at fifteen. Eddie wanted to be successful and had so much potential in her life. Edith wanted to be a star but didn’t have the self confidence to do so,”But stars had to be beautiful. And she was plain. Not ugly. Just plain. Her breasts were too small and her......

Words: 451 - Pages: 2

Free Essay

Eco Terrorism

...Eco Terrorism Eco-terrorism is the term used to describe the violence in the interests of environmentalists. There have been cases when environmentalists have inflicted damage to the industrial factories, due to the fact that, they cause pollution and other environmental problems. According to Manning (2012), “Eco-terrorism can be defined as the act of violence or sabotage against person and property commits and support animal right activist.” There are some organizations that participate in it, such as, Earth Liberation Front (ELF) and Animal Liberation Front (ALF). These organizations managed to burn down a ski resort and blow up a laboratory among other things. On the other hand, some groups such as the Sea Shepherd Conservation Society are labeled as eco-terrorists although they do not commit such acts of violence against humans- they do not attempt to injure or kill people, but only provoke people through property. This has led to a debate that touches on whether or not to classify these actions as "terrorist" or not. The FBI has given the environmentalists a definition ‘the use or threatened use of violence of a criminal nature against innocent victims or property by an environmentally-oriented, sub national group for environmental-political reasons, or aimed at an audience beyond the target, often of a symbolic nature.’ John Lewis, a top FBI official says, ‘The number one domestic terrorism threat is the eco-terrorism, animal-rights movement.”......

Words: 959 - Pages: 4

Free Essay

Nature vs. Man

...English 122 Nature vs. Man In the world now there are views of what can or should be done with the environment, use what is available to save any animal/plant/bug for the future. Then there are the options that go between those two extremes. Looking at some of the views from our readings as well as other sources, we’ll see what is looked at as right and wrong ways to use and preserve nature. There are many views on how the Earth should be used or preserved, but the how to do it with the world’s increasing population makes the answer so important to those that will come after us. While not about nature, Aldous Huxley’s “Time and the Machine” talks about time and how man has made himself a slave to time. Knowing that we have a limited amount of time in our lives, many want to do as much to fill that time as can be done. Most in the western world view time as something that needs to be taken advantage of, that there’s always a deadline for creating or making something. In some eastern cultures, there isn’t the hurry seen like we have. They aren’t as concerned for man-made time as they have “not been made conscious of the existence of minutes.” (Huxley, 366) He goes on to say that people living in large cities can live “without being aware of the daily march of the sun across the sky; without ever seeing the moon and stars.” (Huxley, 366) This goes to show that people are too into the passing of time and don’t look at taking time to relax and exist with nature. ...

Words: 1048 - Pages: 5

Premium Essay

Strategy

...Internship Report on | | A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES By Vivek Kumar 149010108 (BIM BANGALORE) To Bharathidasan Institute of Management Period (March 2009 –30th May 2009) Declaration I hereby declare that that the dissertation titled “A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES” is done for partial fulfillment of internship which is a part of study “under the guidance of Sharon Andrew and I have invested my earnest effort to accomplish the task and it has not been submitted anywhere for any other award. Where ever I had made any references I have furnished the source of information and they have been acknowledged. Vivek Kumar PGDBM BATCH-06 Bharathidasan Institute of Management ...

Words: 8820 - Pages: 36

Free Essay

Argument Essay

...Mercedes Davis English 091 March 11, 2011 An Open Reader Reading is the foundation of our life. Without reading we would be like lost souls in the world. Everywhere we go and anything we do we have to read; at work, school, driving, etc. People who do not know how to read are limited in life, they cant get a job, and the everyday life would be a struggle. Someone who knows how to read has no restrictions, the sky is the limit for them, they are our lawyers, doctors, and teachers. In Moody’s article “The Joy and Enthusiasm of Reading”, he expressed his love for the unpopular selections, and how he learned how to dissect his readings. Moody also states that nobody will ever be able to tell him how to read, and also believes there is no right or wrong way to read. In Moody’s article “The Joy and Enthusiasm of Ready”, he explains his high school and college reading experiences. He tells us how his, Mr. Buxton, taught him how to analyze Shakespeare’s Macbeth. Mr. Buxton did not give him his own interpretation and made sure Moody noticed how Shakespeare repeated somethings to help Moody come to a conclusion. In eleventh grade Moody’s teacher Mr. Flanders encouraged Moody to develop his own relationship with the Gospels, in his religious studies. Then Moody continued onto college where he read Umberto Eco’s Role of the Reader, where he was introduced to Eco’s “Open Text” philosophy. He also read some of the great European and Latin Americans articles. After......

Words: 621 - Pages: 3

Premium Essay

Marketing Report Paper

...Doug and Paul when marketing the Eco- Shack. The report will then explain the related marketing concepts and provide several suggestions to overcome the problems. The main problem that can be extracted from the case study is incorrect marketing strategy which leads to several sub problems. These problems include incorrect brand positioning, segmenting and targeting. In addition, the price of an Urban Eco- Shack is higher than its competitors and lastly, Doug and Paul did not highlight the unique features of their product. After analysing, we had identified that for the consumer market, the green consumers segment will be interested in Eco- Shack. The four primary bases in this segment are geography, demographics, psychographics and behavioural (QuickMBA 2010). Meanwhile, for the business market, two segments that could be interested in Eco- Shack are businesses that are looking for an office site and those who are concern of the environment. There are many segmentation bases in business market which includes company size, industry, operating practices, culture and geographic. This report will further analyse on cost based pricing, a type of pricing strategy currently used by Eco- Shack developer. This strategy is commonly used by smaller firms because it is easy to be implemented and allows firms to estimate their profit margin more accurately. However, this strategy does not respond to market change, thus we can say that the price of Eco- Shack is less competitive......

Words: 2842 - Pages: 12

Premium Essay

Marketing

...Doug and Paul when marketing the Eco- Shack. The report will then explain the related marketing concepts and provide several suggestions to overcome the problems. The main problem that can be extracted from the case study is incorrect marketing strategy which leads to several sub problems. These problems include incorrect brand positioning, segmenting and targeting. In addition, the price of an Urban Eco- Shack is higher than its competitors and lastly, Doug and Paul did not highlight the unique features of their product. After analysing, we had identified that for the consumer market, the green consumers segment will be interested in Eco- Shack. The four primary bases in this segment are geography, demographics, psychographics and behavioural (QuickMBA 2010). Meanwhile, for the business market, two segments that could be interested in Eco- Shack are businesses that are looking for an office site and those who are concern of the environment. There are many segmentation bases in business market which includes company size, industry, operating practices, culture and geographic. This report will further analyse on cost based pricing, a type of pricing strategy currently used by Eco- Shack developer. This strategy is commonly used by smaller firms because it is easy to be implemented and allows firms to estimate their profit margin more accurately. However, this strategy does not respond to market change, thus we can say that the price of Eco- Shack is less competitive......

Words: 3409 - Pages: 14