Stopping Outshopping

Rebecca Jude
Strayer University
Health Services Strategic Marketing
August 17, 2014
Becky Foster

Stopping Outshopping In the case study, Scarlett Hospital, a 350 bed not for profit provider of medical and surgical services, was presented a dilemma of the possibility of losing patients. The transportation infrastructure improvements have caused the top executives of Scarlett Hospital to consider the impact a new highway system may have on the facility. Easier access to the larger city of Salem and its healthcare institutions brings the threat of potential loss of consumers to Scarlett Hospital. Timothy Rogers, the president and CEO of Scarlett Hospital, us trusted with the decision of what is the best strategy for the hospital to remain competitive with the larger facilities in Salem. Mr. Rogers’ feels his philosophy to deliver the highest quality of medical care possible will continue to help Scarlett Hospital compete in the more competitive environment. Mr. Rogers has been with Scarlett Hospital for 14 years prior to the merger between two competing hospitals. With having previous experience facing challenges from other healthcare institutions, I feel Mr. Rogers and Scarlett Hospital are prepared to compete with the more easily accessible institutions of Salem.
Complacency
Complacency is the self-satisfaction especially when accompanied by unawareness of actual danger or deficiencies; it can be an instance of usually unaware or uninformed self-satisfaction. (www.merriam-webster.dictionary.com) When dealing with complacency, the tone often set by frustrated managers can label workers as don’t care or lazy. Complacency doesn’t grow only from getting lulled when things go well. (Prater, 2013) Many leaders typical response to faltering performance is to turn up the heat. These reflexive leadership actions may actually