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Ecommerce and Consumer Behaviour

In: Business and Management

Submitted By bhawana
Words 77775
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Saurashtra University
Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93)

Shah, Ajay D., 2009, A study of consumer behavior in Malls vis-à-vis Mom & Pop shops, thesis PhD, Saurashtra University

http://etheses.saurashtrauniversity.edu/id/eprint/96 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This thesis cannot be reproduced or quoted extensively from without first obtaining permission in writing from the Author. The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the Author When referring to this work, full bibliographic details including the author, title, awarding institution and date of the thesis must be given.

Saurashtra University Theses Service http://etheses.saurashtrauniversity.edu repository@sauuni.ernet.in
© The Author

A STUDY OF CONSUMER BEHAVIOUR IN MALLS VIS-ÀVIS MOM-&-POP SHOPS

A THESIS SUBMITTED TO SAURASHTRA UNIVERSITY FOR THE AWARD OF DEGREE OF Ph.D. IN MANAGEMENT

SUBMITTED BY

AJAY D. SHAH
ASSISTANT PROFESSOR, MBA PROGRAM OSHWAL EDUCATION TRUST MANAGED SHRI JAYSUKHLAL VADHAR INSTITTUE OF MANAGEMENT STUDIES JAMNAGAR-361 004

UNDER THE GUIDANCE OF

Dr. PRATAPSINH L. CHAUHAN
DEAN – MANAGEMENT FACULTY DEPARTMENT OF BUSINESS MANAGEMENT (MBA PROGRAM) SAURASHTRA UNIVERSITY RAJKOT - 360 005

SEPTEMBER - 2009

CHAPTER – 1 OVERVIEW OF RETAIL INDUSTRY IN INDIA
1.1 1.2 Introduction Types of Retail Chain 1.2.1 1.2.2 1.2.3 1.2.4 1.2.5 1.2.6 1.3 1.4 Food & Beverage Retail Health & Beauty Retail Clothing & Footwear Retail Home Furniture & Household goods Retail Consumer durable Goods Retail Leisure & Personal Goods Retail

Global Retail Industry Global Retail Chains 1.4.1 1.4.2 1.4.3 1.4.4 1.4.5 1.4.6 Wal-Mart Carrefour Tesco IKEA Metro...

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