Ecommerce and Fashion Industry

In: Computers and Technology

Submitted By ruchirakakar
Words 554
Pages 3
E-commerce Revolution in Fashion Industry
A decade ago no one could have imagined that internet and technology would completely transform the way people buy fashion products. Percentage of online sales is soaring each year. Both retailers and high end fashion brands are witnessing this change. Smart phones and the shopping applications have further fuelled the e-commerce sales. Though buying online lacks the touch and feel factor, but the convenience it provides is overwhelming for the customers. Social media is also playing an important role.
Impact of e-commerce on fashion industry is manifold. Internet has also played a great role in increasing fashion awareness among people. New fashion trends, fashion news, new products etc. all information reaches people across the globe through internet. People now can follow global fashion trends while sitting at home. This has motivated people to be fashion forward.
Since people are aware of the trends they want to buy clothes accessories etc. accordingly. This need is fulfilled in an innovative way by e-commerce which has brought the virtual stores to their homes. There are many fashion house and apparel companies which are entirely e-commerce based and numerous others which along with having brick and mortar stores have entered the e-commerce business to tap a larger customer base. E-commerce has made their reach global. Innovative visual tools are being used to give shoppers a closer look at product so as overcome the drawback of the missing touch and feel factor. Innovative visual tools along with the feedback of the customers regarding a particular product helps shoppers to take decision of buying online. Social media is also playing an important role. Setting up official pages and advertising on social media websites are the major source of generating traffic for the ecommerce websites and applications. Social media…...

Similar Documents

Ecommerce

... there is an element of risk (in terms of security) attached with mobile ecommerce, however the above mentioned figures state that m-commerce is a lucrative platform to invest and entice the tech savvy audience. Some issue should discuss as well. Although the technology advance improve our life quality and make the living more convenient, however there are still some disadvantages. The most significant one is the interaction among people become less recently. Even friends sit to each other, people still attract by the applications in their smartphone. Another key problem of this issue is the wireless construction. Conclusion Those consumers with different smartphone had different purchase intention on paid applications. Otherwise, from the result of our survey, we found most people like to download entertainment applications. Afterwards, the second most download application is relate to social network, such as Facebook and Twitter. Therefore, if the application can combine the function of entertainment and social network will enhance consumers to download it, although people still tend to download the free application, but there are still some people willing to pay little money to download those applications they think are interesting and useful to them. To enhance consumers download paid applications, the programs must be very attractive and unique. Moreover, if the application could connect to social network, friends’ power would influence more people to download......

Words: 1811 - Pages: 8

Introduction to Fashion Industry

...What is fashion? Fashion is a term commonly used to describe a style of clothing worn by most of people of a country. A fashion usually remains popular for about 1-3 years and then is replaced by yet another fashion. Even though there are a lot of changes in fashion, most people do not easily except the changes. A clothing style may be introduced as a fashion, but its use becomes a custom after being handed down from generation to generation. A fashion that comes and goes is called a Fad. During the mid-1800's, a mass production of clothing was made fashionable and available to more people for lower prices. This encouraged more people to wear more stylish clothes which are why we are wearing what we are today. Clothing is made out of all types of material such as cotton, rayon, spandex, and polyester, and they are just a few used. Some clothing may even be made of 2 or more different types; this is known as “Blending." Clothing can be decorated or designed with all types of images and colors. The designs can either be embroidered onto the fabric, woven on to the fabric, silk screened, or ironed onto the fabric to create a desired look. Some images that have been used to enhance an article of clothing range from a simple design on front of a T shirt to a famous printing that has been woven into fabric creating a colorful piece of art that one can wear. Fashion is revealing. Clothes reveal what group’s people are in. In high school, groups have names: "Goths, skaters...

Words: 407 - Pages: 2

Ecommerce

...ExoticCaribbeanPastries.com Business Proposal Parsram Rajaram October 18, 2012 Table of Contents Executive Summary 2 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 3 Company Summary 3 2.1 Company Ownership 4 2.2 Start-up Summary 4 Products and Services 5 Market Analysis Summary 6 4.1 Market Segmentation 7 4.2 Target Market Segment Strategy 7 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 Competitive Edge 8 Appendix 10 Executive Summary ExoticCaribbeanPastries.com is an online business with physical kitchens located in at least three continents. We can be described as a provider of authentic, customizable Caribbean inspired pastries. Our main selling point will be embracing and maintaining the authenticity of our pastries. Taking advantage of the vast reach of the internet, we will use social media to market our products to the niche market of expatriate West Indians. This plan outlines the philosophy of the company. ExoticCaribbeanPastries.com hopes to attract more than a dozen owner/employees. 1.1 Objectives 1. To make ExoticCaribbeanPastries,com the go to online location for exotic pastries. 2. To develop a fully functional, integrated, easy to navigate, social media savvy ecommerce site for Caribbean pastries. 3. To focus on the niche market of Caribbean expatriates on a global scale. 1.2 Mission ExoticCaribbeanPastries.com’s mission is to provide authentic Caribbean...

Words: 2643 - Pages: 11

Ecommerce

..., S., & Sun, S. (2003, June). Cutltural differences in e-commerce: A comparison between the U.S. and China. ProQuest. Journal of Global Information Management, 11(2), 48-54. Bolin, S. (1998, September). E-commerce: A market analysis and prognostication. The ACM Digital Library. StandardView, 6(3), 97-105. Ecommerce.hostip.info. (2010). Transparency. Retrieved November 7, 2010, from http://ecommerce.hostip.info/pages/1003/Transparency.html Gasson, S. (2003). The impact of e-commerce technology on the air travel industry. ProQuest. Annals of Cases on Information Technology, 5(1), 234-249. Blankenhorn, D. (2009). PriceDoc bringing price transparency to you. ZDNet. Retrieved November 7, 2010, from http://www.zdnet.com/blog/healthcare/pricedoc-bringing-price-transparency-to-you/2939 BusinessDictionary.com. (2010). Price Transparency definition. Retrieved November 7, 2010, from http://www.businessdictionary.com/definition/price-transparency.html Laudon, K.C., Traver, C.G. (2008). E-Commerce: Business, Technology, Society, Fourth Edition. New Jersey: Pearson Prentice Hall. EcommerceEducation.com. (2010). Benefits of Ecommerce. Retrieved November 8, 2010, from http://www.ecommerceeducation.com/benefits-of-ecommerce.asp Newegg.com. (2010). About Us. Retrieved November 8, 2010, from http://www.newegg.com/Info/AboutUs.aspx Huntspoint.com (2010). About Us. Retrieved November 8, 2010, from http://www.huntspoint.com/about-the-hunts-point-store.html/ Harvard.edu.......

Words: 2062 - Pages: 9

Zara Fashion Industry

... functions with minimal human intervention. Approximately 200 kilometers of underground tracks move merchandise from Zara's manufacturing plants to the 400+ chutes that ensure each order reaches its right destination. Optical reading devices sort out and distribute more than 60,000 items of clothing an hour. Zara's merchandise does not waste time waiting for human sorting. Figure 4.6 : Inventory, Information and IT strategy http://leoborjblog.wordpress.com/2009/08/10/zara-it-for-fast-fashion/ Very good points on IT and IS http://www.123helpme.com/view.asp?id=97642 VGood point for PPT http://www.slideshare.net/jauhari_akash/zara-fashion-marketing-strategy-and-mis Good points from this ppt http://www.youtube.com/watch?v=zUkCuzQjOio&feature=related The IT/IS expenditure of ZARA is less than 0.5% of total revenue. Hybrid Model: Human Intelligence ( from stores managers and market research) Information technology ( such as PDA devices) IT/IS strategy Managers at ZARA stores use handled devices to send standardized information : customer feedback and ordering needs directly to over 200 in house designers. 1. Reduced costs from obsolete merchandise 2. More effective inventory management 3. Cost advantages to operations. 4. Ability to rapidly respond to changes in consumer demands...

Words: 418 - Pages: 2

Singapore Fashion Industry

...Despite brutal competition, Singapore’s fashion industry experiences a rebirth April 20, 2012 by Terence LEE It's a packed house at the retail launch of PARCO next NEXT's new labels on 14th April. Globalization has dealt local fashion labels a bad hand. It used to be that fashion designers in Singapore could fill a niche between mass market apparel from the department stores and expensive luxury brands. David Wang, vice president of the Textile & Fashion Federation (TaFf), lived in that era. As a local fashion pioneer in the 80′s, the runway for him to maneuver was much wider. Global brands like Topshop, Uniqlo, and H&M were not around to compete for the Singaporean’s fashion budget. But the times changed. “During my time, Singaporeans had pride in local brands. The good old days are gone. Now they look at price,” he says, “they’re very practical. If they look at a dress from a local designer that’s $399, they won’t support her. They’d rather go to H&M to pick up an entirely new wardrobe.” While there’s a lot of hullabaloo these days about the power of e-commerce as a powerful, superlative, enabler for startups, David cautions that the Internet’s low barrier of entry results in more competition. Some blogshops, for example, offer cutthroat prices for their items. In the face of such a brutal environment, PARCO next NEXT was started in 2010 to prop up the local fashion scene. It is a fashion incubator that picks promising fashion designers and puts...

Words: 2090 - Pages: 9

Ecommerce

... 1.2. Objectives: The objectives of this report are as follows: * To determine how the information technology is related to the supply and the value chain of the business * To discover the business model that fits with wiggle * To determine the current strategy and the key factors for the success of the company * To suggest the evaluation criteria and to evaluate the site and technical solution for the particular aspect of website. * To discuss about affiliation models and how it will affect Wiggle’s business. 2. Literature review: Ecommerce is a way to sell the products of any company through information technology. According to Turbanetal (2003) “Ecommerce is defined as the process of buying, selling or exchanging the products, services and information via computer networks.” In ecommerce the selling and the buying parties interact electronically so there is no physical or direct contact with them. During the last few years there has been rise in the successful ecommerce business. Among them Wiggle is one of the online cycle and trisports retailer. 2.1. Information Technology and Supply chain: The first part of the report deals with the effect of Information Technology on the supply chain of the business. A recent study conducted by the Forrester Research indicates that U.S manufacturers are dependent on the benefits of Information Technology to improve the supply chain, improve the cycle time and receive high efficiency in order to deliver the...

Words: 3040 - Pages: 13

Fashion Industry

... establishments which may be described as restaurants were known since the 11th century in Kaifeng, China's northern capital during the first half of the Song Dynasty (960–1279). With a population of over 1,000,000 people, a culture of hospitality and a paper currency, the city was ripe for the development of restaurants. Probably growing out of the tea houses and taverns that catered to travellers, Kaifeng's restaurants blossomed into an industry catering to locals as well as people from other regions of China.[2] Stephen H. West argues that there is a direct correlation between the growth of the restaurant businesses and institutions of theatrical stage drama, gambling and prostitution which served the burgeoning merchant middle class during the Song Dynasty.[3] Restaurants catered to different styles of cuisine, price brackets, and religious requirements. Even within a single restaurant much choice was available, and people ordered the entree they wanted from written menus.[2] An account from 1275 writes of Hangzhou, the capital city for the last half of the dynasty: "The people of Hangzhou are very difficult to please. Hundreds of orders are given on all sides: this person wants something hot, another something cold, a third something tepid, a fourth something chilled; one wants cooked food, another raw, another chooses roast, another grill."[4] The restaurants in Hangzhou also catered to many northern Chinese who had fled south from Kaifeng during the Jurchen invasion......

Words: 1286 - Pages: 6

Fashion Industry

...The Fashion Industry and Self- Esteem The fashion industry has the biggest influence on people’s self- esteem. This industry affects just about everyone, whether they may be male, female, young or old the industry interacts and influences our lives everyday. Most people think of the fashion industry as a bunch of magazine editors, season photo shoots, and fashion shows, and retail stores but the industry is more than that. Inevitably everyone any anyone that buys clothes has been affected by the industry and how it’s marketed itself effectively enough to make consumers purchase clothing and accessories. The fashion industry appears to set a perfectionist impossible standard for the populace to reach; by doing this they are harming society in an unintentional manner. The apparel being designed and sold in stores in an imperfect world is causing not only self- esteem issues but health issues as well. The Fashion industry paves a way to a land of perfection and beauty; the industry doesn’t realize its path of self- destruction it leaves along the way. Almost all magazines use computer programs like Adobe Photoshop to edit images of celebrities and models to put on their covers and editorials to sell designers goods. Not even the most perfect of perfect models is actually this perfect, so magazine readers strive to look like the impossible. Readers all over the world are having their self-esteem brought down by the fashion industries portrait of what society......

Words: 356 - Pages: 2

Ecommerce

... popular method used in EPSs and are used by charging against the customer credit. Smart cards: They include stored financial value and other important personal and financial information used for online payments. Electronic money (e-money/e-cash): This is standard money converted into an electronic format to pay for online purchases. Online payment: This can be used for monthly payment for Internet, phone bills, etc. Electronic wallets (e-wallets) : They are similar to smart cards as they include stored financial value for online payments. Micro-payment systems : They are similar to e-wallets in that they include stored financial value for online payments; on the other hand, they are used for small payments, such as kurus in Turkey . Electronic gifts : They are one way of sending electronic currency or gift certificates from one individual to another. The receiver can spend these gifts in their favorite online stores provided they accept this type of currency. • Although these groups appear to be separate, there is some overlap among them. When the industry matures, this duplication in naming and function ought to be renamed. For example, e-wallets can be classified as payment cards when they are used to store credit card information or as e-money when they store electronic currency. The standardization of payment mechanisms on the Internet is essential to the success of e-commerce. Businesses offering domestic and international services must have assurance that payment...

Words: 6708 - Pages: 27

Innovation in the Fashion Industry

...      Innovation in the Fashion Industry:  A Study of Four Cases                      1  Table of Content Introduction Page 3  Page 3  Page 3  Page 5  Page 6  Page 6  Page 8  Page 10  Page 12  Page 13  Page 14      The history of fashion Major trends and developments in fashion Company Selection Analysis of the Companies House of Einstein Zara Fragile TOMS Conclusion Teamwork References Appendix           2  Introduction  The history of fashion  In  order  to  fully  understand  where   the  fashion   industry  stands  today  in  terms  of  organizational  forms  and  strategies,  we   first   look  at  the  transformation  this  industry  has  gone  through.  This  paragraph   will   analyze  the  changes  that  have  occurred   in  the  fashion  apparel  industry   in  the  past  century.   We  will  also  discuss  some  of the  major trends that are visible in the fashion industry today.  Up  until  the   1960s,   the  fashion   industry  was  roughly  divided  into  two  groups.   First there  were firms which  were  based   on  mass  production,  with   low  costs  and  standardized  styles that  did not change  frequently  (Bhardwaj  &  Fairhust,  2010).  During  this time, a  large group  of  consumers  was less sensitive  to  fashion  and had  a preference  for  practical,  basic   apparel.   Secondly  there  was  the  luxury  fashion  industry,   which  originated  in  France.  A  small  group  of  French  traditional...

Words: 6995 - Pages: 28

Ecommerce

...Introduction to e-commerce Copyright © 2012 Pearson Education 1 Slide 1-1 Introduction to e-commerce OBJECTIVES  To understand the complexity of e-commerce and its many facets.  To explore how e-business and e-commerce fit together.  To identify the impact of e-commerce.  To recognize the benefits and limitations of e-commerce.  To use classification frameworks for analyzing e-commerce.  To identify the main barriers to the growth and development of e- commerce in organizations. Copyright © 2012 Pearson Education Slide 1-2 1. What Is E-commerce? Use of Internet and Web to transact business More formally:  Digitally enabled commercial transactions between and among organizations and individuals Copyright © 2012 Pearson Education Slide 1-3 Advent of the Internet -The term ecommerce :1. Electronic trading of physical goods and of intangibles such as information. 2. All the steps involved in trade, such as on-line marketing, ordering payment and support for delivery 3. The electronic provision of services such as after sales support or on-line legal advice. 4. Electronic support for collaboration between companies such as collaborative on-line design and engineering or virtual business consultancy teams Copyright © 2012 Pearson Education 4 Slide 1-4 Facebook: The New Face of E-commerce? Do you use Facebook, and if so, how often? What has the experience been like? Have you...

Words: 1399 - Pages: 6

Ecommerce

... commerce websites that people can purchase items such as books, clothing, groceries, furniture, and even servicing a car can be done online. The future of e commerce and online business looks very bright, especially since technology is evolving every single day. In the future you can probably expect custom everything for customers, more personalized brands, and virtual shopping. E commerce is very important to the business world today, and will continue to growth and expand. References Luo, X., & Seyedian, M. (2003). Contextual marketing and customer-orientation strategy for E-Commerce: An empirical analysis. International Journal of Electronic Commerce, 8(2), 95-118. Mykytyn, K., & Mykytyn, P. P. (2005). The importance of the law for e-commerce strategies. Information Systems Management, 22(2), 50-56. Shoichi, N. (2000). Impact of mobile communications on e-Commerce. Journal of Japanese Trade & Industry, 19(6), 12-15....

Words: 863 - Pages: 4

Ecommerce and Fashion Industry

... drawback of the missing touch and feel factor. Innovative visual tools along with the feedback of the customers regarding a particular product helps shoppers to take decision of buying online. Social media is also playing an important role. Setting up official pages and advertising on social media websites are the major source of generating traffic for the ecommerce websites and applications. Social media provides a platform where people interact with their friends and family share product pictures, get their feedback which helps them decide about a particular dress, accessory etc. All these factors have led to consistent rise in the online sales of the fashion products like clothes, accessories, handbags etc. There are also certain limitations of the online business. Product returns are also high. The major reason is the difference the customer’s perception of the product and the actual product. Therefore it is essential for every fashion organisation engaged in online business to have an effective return policy. It should allow a customer to return a product within a specified time without any complication. Although all the websites have a return policy, but still there is need to improvise them to make them more effective. It is very essential for online fashion stores to handle their relationships with customers well, because just like the positive role played by social media it can play an even greater negative role which can a harm a firm’s reputation. In case......

Words: 554 - Pages: 3

Ecommerce

... Basically e-business happens when financial transaction, buying and selling of merchandise are involved. The e in front simply means electronic where people buy and sell product using Internet connection or even WAP services. WAP is another type of connection where it is normally available in mobile phones or palm tools. Actually e-business works the same like the traditional offline transaction where suppliers, producers, retailers and consumer are still involve and they both perform producing and buying like old times. The only difference between the online and offline transaction is the user do not need to go to shopping mall or retail store to make their purchase because they can make their purchase online at home, office or any place where they can get connected without going out.  One of the example e-business in Malaysia is LAZADA. The reason why i choose LAZADA is because it can be your one stop shopping destination. With hundreds of thousands of products across categories including health and beauty, home and living, fashion, mobiles and tablets, consumer electronics and home appliances among others, LAZADA is the place to visit for all your shopping needs. Besides an extensive selection of international and local brands, you’ll also find exciting products that are available exclusively on LAZADA. Other than that, LAZADA is easy and accessible shopping. No more traffic jams, crowds and long queues also customer can shop anytime, anywhere via personal...

Words: 604 - Pages: 3