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Ecommerce Strategy

In: Computers and Technology

Submitted By naison
Words 3315
Pages 14
Midlands State University
Faculty of Science and Technology
Department of Information Systems Management

MIM 705: ECCOMMERCE STRATEGIES
NAME:

NAISON GARAVANDA

REG NUMBER:

R156869M

PROGRAMME:

MISM

LEVEL:

1.1

LECTURER:

MR DENHERE

ASSIGNMENT 1

E-commerce is a commercial activity dealing directly with the trading of goods and services and with other related business activities, in which the electronic communication medium plays a central role.
The activities include the communication of information, management of payments, the negotiation and trading of products online. E-commerce is a part of e-business and its goal is to generate profits with a various sets of business through buying and selling principles.
There are quite a number of ecommerce strategies that can be used in the banking industry. My focus is going to be on the implementation of an ecommerce strategy by BancABC. My aim is to come up with a holistic e-commerce strategy for the organisation. An e-commerce strategy, in its most simplistic form, consists of three steps which are:




determining where the organisation is which is the situation review where it wants to go which is goal setting or the banks ecommerce vision
The best way of moving from the one to the other this is referred to as the strategy formulation. For an ecommerce strategy to be successful the first major aspect is to have senior management comprehensively understanding what it means to be an e-commerce enabled organisation.
Introduction of e-commerce usually comes with major changes which must be carefully planned and coordinated to avoid chaos and confusion. . The main problem with many failed e-commerce initiatives is the seeming lack of senior management support as well as a general lack of understanding amongst senior managers of the fundamental issues that…...

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