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Econ Final: Industry Paper - Trade Show Industry

In: Business and Management

Submitted By kpmohr
Words 1514
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The reason I have chosen the trade show industry for my paper is because this is the industry I will be working in after I graduate. This industry is very different from other industry because it has its hands in so many different industries. This is because trade shows are organized for industries to get together and interact. The industry I am focusing on are the companies that put on the trade shows. Along with research I am also knowledgeable about this industry because I interned last summer for a company call Reed Exhibitions which is one of the largest trade show companies world wide. Reed Exhibition is one of the large companies you will find in this market. They have a portfolio of about 500 events and trade shows in 39 different countries. This industry is mostly dominated by companies such as this one. The structure of the trade show Industry can be broken down into three sections, business to business, business to consumer, and a combination of both. Trade shows from the business to business part of the industry function by making deals at the tradeshow. Trade shows are created around a certain industry, examples of this are G2E which is a casino game trade show or Accessories The Show which is a fashion accessories trade show. These shows are set up with exhibits put together by companies that sell products to other companies. These shows are then attending by companies that work with the consumers and they can look and interact with exhibits and companies along with attending sessions that will allow their company to be successful in the industry. The next structure is business to consumer trade shows a very popular and well known example of a business to consumer trade show is ComicCon. These shows are set up by companies that are in that certain industry, the companies come together in one place and the consumers can interact with...

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