How Best Buy Uses Social Media to Connect with Customers
Social media marketing is basically attracting traffic or attention through social media sites such as Facebook, Twitter or Myspace and the list continues. One company that is using social media marketing to gain advantage in the market place is Best Buy. According to the article, Best Buy continues to be a big proponent of social media, via blogs, social networking tools, forums, and video to gain customers awareness of their brand and keep consumers well informed on Best Buy news. They are mostly using their tactic for business to consumers. But with the tons of companies using social media platforms, they are also reaching other businesses.
Best Buy uses many different social media outlets to drive brand awareness to consumers. The Chief Marketing Officer of Best Buy created his own blog in order to keep consumers aware of the latest updates with the company. Consumers are more inclined to read and participate in a blog from a chief participating member of a company. Best Buy also created its own forum platform where customers can discuss things such as experience with appliances, reward points and get a chance to interact with moderators in the forum. They basically created a new channel for customer service through social media. Of course, Best Buy had to jump at the opportunity to create a Facebook page. They took it a step further than the average arbitrary page by adding a “Shop+Share” tab that allows consumers to any promotions that might be running that day or week. You can also locate a store near you as well and get answers to any product related question you might have. They also have their huge brand logo. They have also made a presence on twitter. They have gone a bit further than tweeting discounts and sales by providing customer service assistance to disgruntled and satisfied customers.