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Econ for Business

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Submitted By abbyblanc2013
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Part 1-Micro Economic Principles Applied
Why do people spend hours lining up outside stores to purchase the iphone 5, when there are so many cheaper alternatives available?
In recent months, an observation was made about consumer behaviour when it came to the purchasing of the recently released model of the iphone 5, by Apple Inc. The devices cost start at $199 us dollars and require a two year service plan. Why then, would persons stand in line for days, to acquire this device? In examining the demand and supply of the said product, statistics were researched to gain a better understanding of the reasoning behind such behaviour, and the opportunity cost attached.
Information attained by Apple showed that the iphone 5 demands outstrips supply, as pre-orders shattered previous records, and some customers having to wait over a month to acquire the device. More than 2 million phones were bought in the first 24hours after apple took pre-orders. Customers lined up at the 356 retail stores across the US for days in advance. Why then, even after the fact that the phone is readily available across the US, would consumers behave in such a manner? It would seem that the actual supply of the iphone was limited, hence affecting the demand for the product. The features of the phone were advertised to be not significantly different from the phones previous model. The significant interest of the product was as a result of pent up demand, as some customers had been holding off their purchases for months before the release date. In-store checks indicated a very strong demand for the product, as apple experienced strong up-grade activity. Apple has relied on customer adoption in order to stay ahead of rivals such as Google, Samsung and Nokia.
We must also consider the opportunity cost. The basic economic problem facing consumers and economies on a whole is that of limited

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