Introduction

In today’s world, there are a lot of frozen microwaveable food options available in the market. Microwaveable food is easy to cook. People are replacing traditional cooking methods to microwaveable cooking. Some of the companies that manufacture low-calorie microwaveable foods are Lean Cuisine and Healthy Choice. “Lean Cuisine first started in 1981. The popularity of this famous line of frozen foods increased a lot throughout the years as Lean Cuisine meals are very convenient, simple to prepare and always delicious.” (Lean Cuisine, 2015) “In 1988, CEO Mike Harper suffers a mild heart attack while traveling on business to California. He realized he needed to change his diet. So Harper began his search for foods that satisfy his taste and his health needs. His search leads to the development of Healthy Choice.” (ConAgra Foods, 2015) Those two companies are our competitors. We will look at their different strategies such as product marketing and pricing as comparable to our strategies.
1.Outline a plan that will assess the effectiveness of the market structure for the company’s operations.

In order for a company’s operations to assess the effectiveness of their market structures, it must see how it differentiates from its competitors such as Lean Cuisine and Healthy Choice. Profile variables such as a socio-economic group or geographic locations are very essential in deciding the target audience. In determining the market structure for the food industry, one must keep in mind their target audience. A study of the economic growth of the entire food industry is very much needed and important. There also need to be an intention and objective for growth among the company itself. The operations needs should be decided upon whether or not the company is going to cater to local, regional or national markets.
The company operations can be effective