In 2003 Surgeon General Richard Carmona said in testimony before the House of Representatives: “I welcome this chance to talk with you about a health crisis affecting every state, every city, every community, and every school across our great nation. The crisis is obesity. It’s the fastest growing cause of death in America.” According to a government reports, 60 percent of Americans are overweight, and 25 percent are grossly overweight and at medical risk in this country. This condition contributes to approximately 400,000 deaths each year, drains U.S. economy of billions of dollars in direct and indirect medical expenses, disability, and lost productivity. The American culture of obesity is not just a societal trend. It also has strong cultural and economic roots. The economic interests that drive US cultural practices are rarely explained in the media, which makes solving the obesity problem especially difficult. US government officials have become aware of the huge health costs related to diabetes and hypertension, first on individuals, then on the society as whole, through lost productivity and through costs associated with expanding healthcare facilities to serve the increasing number of people with diet-related medical problems. But simple awareness is not enough. Now, when obesity has increasingly becoming a major threat to society and the biggest burden on economy, active government intervention is needed to combat this crisis. Government must develop new economic incentives for businesses and individuals to promote and implement a healthier lifestyle. Obesity is unique in that it is viewed as chronic disease. It is increasing at rates previously only seen with infectious diseases. Obesity is a leading cause of mortality, morbidity, disability, and discrimination in education and employment. According to recent studies, the health consequences of obesity