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Economic Value

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Business Policy & Strategy BUS 490 -- Examination One -Each student will be asked to answer four of the following five questions. You are allowed to use no more than a single sheet of 8.5”x11” paper (one-sided) to answer each question (Four pages in total). You may use an additional sheet of paper for any chart, table, or illustration that would support your answer. Please do not put your name or other form of identification on any of the sheets that you submit. In addition, please do not staple the pieces of paper upon submission. The completed exam is due on October 4, 2013 by 5:00 pm. If you have any questions, please do not hesitate to call.

1) Please define the term economic value in your own words. Next, describe how a firm gains a sustainable competitive advantage other the other members of the strategic group. Finally, explain how two firms that generate different levels of perceived benefit for a product (Firm A generates a high level and Firm B generates a low level) can have the same competitive position. You may use a mathematical formula to support your position. 2) Please describe the general environment for companies that produce confectionary treats (e.g., candy bars). Please use the seven categories that were discussed in class, and have two items for each category. Use may use bullets points and structure the format so that it follows the template for your Individual CEO Project that is on Campus Connect. 3) Please describe the external threats for Barton College. Please use the eight categories that were discussed in class and remember that the product is educating students. Use may use bullets points and structure the format so that it follows the template for your Individual CEO Project that is on Campus Connect. Please include a threat score for each of the categories (Threat score = 1 [bad] or threat score = 0 [good]). 4) Please discuss the opportunities for the following firms (and products): Samsung (Ultra High Definition Televisions) and Arby’s Restaurants (Beef-n-Cheddar Sandwich). Please remember to state where each of the firms is on the life-cycle curve and keep in mind that the competitive position of other companies will determine what these firms can and/or cannot do in regards to their strategy. 5) Please use your favorite celebrity or athlete and describe the competitive contribution that they provide to their organization. Please use the Modified VRINE Analysis that was discussed in class to determine the value of this HUMAN resource. You must explain why the individual received a YES or NO for each question and what is the final VRINE score for this person.

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