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Economic

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Submitted By marquise81689
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Product strategy
At DSU they are looking to expand in all areas to keep the school growing. Majority of the students will be prompted at the end of semester to give their feedback on the class and the instructor. DSU is looking to go more hybrid, which is a term for the online classes. This will give students and staff the flexibility that they would need if they are working professionals that don’t have the time for an in class lecture. DSU mobile campuses will be designed and aim to provide students with all of their needs and advice. Expanding will be an excellent opportunity for students at other colleges, providing that extra level of education that they will need in the future. DSU will offer a Career Development program, where students will be equipped with knowledge, and hands on training that will be useful in their future. The program will be 12 weeks taking students through every area of their department. DSU will expand its brand over the years in different locations around the Mississippi area.
The Product itself:
DSU will expand its outlets to more than the Delta area of MS, the university will find small unsuccessful colleges to collaborate with. The institution will offer more products (programs) and additional services upon request from other locations. DSU will offer students special discounts to company’s employees that want to pursue higher education. The online programs will have a more academic selection to choose from. Students will be able to select which classes they want to take each semester. Courses prepared in modules, but most students would prefer 6-8 week courses. DSU will follow the main campus schedules; however, all locations will have online and phone support if needed. i. Adjustments
A couple of adjustments will need to be made to DSU, which is additional security, and staff for the campus and online. DSU should update their technology so that it will be user friendly for the students and staff. Another adjustment I see is if students online are willing to do some classes online as well as in the classroom setting, basically classes will be different each semester. Now all is needed is to get the community and students feedback by having meetings and providing surveys. By DSU knowing who their competition is will be another adjustment that they need to think about. Other universities graduate program cater to each student need, like stated before more concentrations to degree program will be competitive compare to other institutions. ii. Brand Strategy I would recommend that Delta State use the co-branding strategy when promoting and marketing the university. This university wants to make sure that every student get what he or she is paying for, which is a good education. Our athletic department could recruit more individuals to be a part of the university. For example the College of Nursing should have a setup just like a hospital, so that the students who are majoring in Nursing will see that DSU offers hands on training for every individual. Most schools have TV’s located in the different departments such as the College of Business giving students the daily stocks prices, and etc. iii. Issues affecting the service component of the product
There are a couple of issues that will affect a university, which are: bad customer service, not having the not being accredited, retention rate, bad marketing, and the lack of knowledge in class. I feel that by having long waiting lines to enroll in school will turn most students away, and the lack of customer service. At DSU they promise to deliver all information that will benefit their student’s success. Most universities would care less if students are enrolled in the correct classes, and if they will be able to pay for school. My opinion is to ensure that school officials would listen to everyone concerns and how they can fix the situation. DSU should make sure that every student is safe, even if certain parts of the campus are not in a secure location.
Cost of Production:
DSU will hire based off the business needs. I was thinking that the Doctrine students who want to teach could be a way for them to earn hours and work study. Most of the staff will have a full load but not much because most of their classes will be online or in class. Staff will be on salary, which they will have the option to work different schedules. I can see that in the summer sessions that there would not be a need to have a full staff available because of the short period of time. i. Types of Cost
Each year student’s tuition is on a variable cost, mainly because of the economy and the new things that are being incorporated into student’s education. The university fees such as maintained, equipment items and loans are basically on a fixed cost until they renegotiate another contract. At DSU the out of state fees are also set at a fixed rate, which it never changes until regular tuition increases. I can see that if enrollment at DSU increases the “other cost” will be increased, and inside of the other cost will be an economic cost for each semester that can increase based off of the economy. ii. Complements for DSU’s IMBA program
The IMBA program will be an asset for the professionals who don’t have the time for a traditional class room setting. The IMBA program works very well for professionals who really don’t want to go back to school because of the length of some programs worldwide. At DSU you will find that the IMBA program is what most professionals are looking for when obtaining a MBA. The cost of the program is not very expensive, but affordable. I find it easy and convenient when I have free time in my office, or when I’m out in the field working. One great thing is that the IMBA program doesn’t charge students for other states fees because of their location. Promotion Strategy
DSU will use a promotional mix strategy to target people in the Mississippi area. Employees will target students and employees on campus by using social media, flyers, and advertisements. The next thing DSU will do is use the communication process from the higher level administration staff to the students, which would be to see where and how they can improve the university in any way. With technology blooming now DSU would have an app where students and faculty will be alerted with important information; however, students will be able to check on financial aid, refunds, emails, and more. DSU encourage organizations on campus to go out to communities and tell about their experience the institution. i. Promotional message
DSU will offer company discounts if they can get a certain number of students from the organization to commit in enrolling in school. Most universities have billboards, TV commercials, and radio ads promoting programs at their college. I think DSU should talk about how the university is affordable, and they don’t charge an out of state fee for their IMBA program. ii. Types of activities
Delta State should have booths at many of their sporting events and walks. This will let the public know more information about the school. During campus events have school recruiters from the different departments talk to students who would like to explore different education and career opportunities. DSU usually list all of their events and important information on their website which are available to the community. DSU will also target high school students offering campus visits and encouraging them to apply to summer programs that the school have each year. iii. Potential cost
The cost of attendance will be included in the different types of cost. DSU charges for out of state students which usually are around $ 600.00 per year. The institution finds that some students will stay on campus, so that’s included into students tuition. Each institution have extra fees like technology fees which helps improve things around the university, such as, classroom equipment, and administration. Sometimes students will see other fees that are required for every student to pay, in which that fee will be going towards miscellaneous items on camp. I can see if that some programs at DSU will increase based on the increase in enrollment. The IMBA program in $398 per credit hour, however I can see it being increased to about $430 per credit hour. I would recommend that the university set a great amount of money for their promotions, which could be taken out of state and federal funds.

Work Citied Page
(2011, 03). Absa Bank: a Brand Strategy Study. StudyMode.com. Retrieved 03, 2011, from http://www.studymode.com/essays/Absa-Bank-a-Brand-Strategy-Study-643104.html

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