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Economics 2013 Research Paper on Apple, Inc.

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Economics 2013 Research Paper on Apple Inc.

Introduction

Apple, Inc. (NASDAQ: AAPL) is an American multinational corporation that designs, manufactures, and markets a range of consumer electronics, personal computers, laptops, portable digital music players, media devices, mobile phones, and related software products. The company’s most famous hardware products include the Macintosh line of computers, the iPhone, the iPod, and the new iPad. The software products offered by Apple, Inc. include the Mac OS X operating system; the iOS mobile operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; the Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film industry software products and Logic Studio, a suite of music production tools. The Company sells its products globally through retail stores, online stores, and third-party cellular network carriers. [1] Currently Apple Inc. has a total of 317 retail stores around the world, including 233 stores in the United States and 84 international stores, along with an online store (www.apple.com) where hardware and software products are sold. [2]

Apple Inc. was established by Steven Jobs, Steven Wozniak, and Ronald Wayne on April 1, 1976 in Cupertino, California, to sell the Apple I personal computer kit. [3] These computers were hand built by Steven Wozniak at the time, and first shown to the public at the Homebrew Computer Club. [4] The company was incorporated January 3, 1977 as Apple Computer, Inc. without Wayne, who sold his share of the company back to Jobs and Wozniak for $800.00. Multi-millionaire Mike Markkula provided essential business expertise and funding of $250,000.00 during the incorporation of Apple. [5]

The Apple II was introduced on April 16, 1977 at...

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