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Compare and contrast McDonald's strategies in China with those of Wal-Mart in Mexico?
McDonald’s strategies in China: If we look at the McDonald’s strategic plan in China we can find that the company mainly focused on core menu extensions, convenience and value creation. In China McDonald’s is continuously trying to increase its brand value through different range of products. It is trying to attract the Chinese customer by providing their traditional taste and preference in its product in order to pull them from the traditional restaurants within the country. Also offering drive-through restaurants in china is one of the best and convenient strategies of the company that provides a competitive advantage.
Wal-Mart Strategy in Mexico: Wal-Mart entered in Mexico through joint venture with the local leading retailers and then acquired that partner completely. This helped the company to capture a large market share with ease. Also providing discount retailing and a building proper infrastructure according to the requirements of Mexican people had made the company favorite in Mexico.
So we can say that here both the companies are trying to attract customers by offering desired products without compromising with the traditional Chinese taste in case of McDonald’s and infrastructure and convenience in case of Wal-Mart. McDonald’s entered china directly where as Wal-Mart entered in to Mexico through Joint Venture and acquisitions.
What role did the policies of various governments play in influencing the international expansion strategies of both McDonald's and Wal-Mart?
In China Opening up of economy by the Chinese government has helped the company to expand into the Chinese market. Also allowing the company to trade freely within the country also attracts it to enter into Chinese market. As far as Wal-Mart is concerned North American Free Trade Agreement (NAFTA)

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