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Edward Fella Research Paper

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“Edward Fella is an American born 1938 in Detroit, Michigan. He grew up in the city and worked as a “commercial artist, illustrator, and designer while attending Cass Technical High School” (Edfella). from 1957-1987 until going to graduate school” (Fella 9). “During 1985 he got a BFA at the Center for Creative Studies. He got his MFA in Design from the Cranbrook Academy of Art in 1987” (Edfella). “There he learned his ‘trade,’ which at that time was called ‘Commercial Art.’ He studied twentieth century Modernism, especially the Bauhaus idea and ideal” (Dooley). “In 1987 he joined the faculty at the California Institute of Arts in Valencia, California and continues to live and teach there” (Fella 9). “In 1997 he received the Chrysler award and in 1999 an Honorary Doctorate from CCS in Detroit. His work is in the National Design Museum and MOMA in New York. He won the National Design Awards 2001 Smithsonian Cooper-Hewitt National Design Museum NYC” (Edfella). “Edward sees himself at the ‘exit level’ of design and has no desire or need to work to someone else’s brief” (Fella 9). After working for 30 years in the commercial industry Edward finally has the time to work on personal projects. Most of his work now consists of sketchbook pages and other personal projects. While teaching at Calarts he is against this idea of ‘do as I do.’ He doesn’t offer any …show more content…
He does not see himself as a young Turk. He thinks his work is as carefully done and as "beautiful" as anybody's work from any previous time. The eighteenth century thought that beauty was in the eye of the beholder, but it's in the culture of the beholder. Every culture has its own standards of beauty. Design has opened up to accept the high culture and the low culture, the vernacular, amateur art, outsider art, so-called primitive art and just about everything else you can identify or catalog: it's all part of the mix”

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