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In: Business and Management

Submitted By dope19
Words 845
Pages 4
This assignment is worth 25 % of the total marks. Purpose

The purpose of this assignment is to equip students with skills to consider business options and prepare a comprehensive business plan for a new venture. Students will also learn how to work in groups to achieve common goals.

Requirement

The group is required to prepare a business plan either to establish a new business (see pages 197-218 of the prescribed text for a sample of business plan). The report should include the following:

* Executive summary * Business description and background * Marketing * Operations and production * Financial analysis and projections * Critical risks * Implementation timetable * Conclusion and recommendations * References * Appendix
Choice of business

Develop a business plan for commercialising an innovative product or process and relating to any industry. (However, students enrolled for 3.313 Entrepreneurship and Small Business for Tourism and Hospitality are required to choose a tourism/hospitality related business only). Based on the business plan, make recommendations whether the venture is a commercially viable option.

Group process and expectations

Each group should consist of no more than five students. Students should give the names of the group members and the topic chosen to the lecturer for approval by end of second week. The group should meet regularly for discussion and keep a record of meetings along with dates and decisions taken (see page 4).

Assessment and break-up of marks

The assignment is worth 100 marks (see page 3). Individual marks are finalised based on the weight of the peer mark. Students are required to submit the completed group peer assessment form along with the written report (see page 5). Where students fail to submit their peer evaluation sheet and the minutes of the

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