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Effect of Involvement on Visual Attention

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The effect of involvement on visual attention and product choice
ARTICLE in JOURNAL OF RETAILING AND CONSUMER SERVICES · MAY 2015
DOI: 10.1016/j.jretconser.2015.01.002

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Available from: Bridget K. Behe
Retrieved on: 07 February 2016

Journal of Retailing and Consumer Services 24 (2015) 10–21

Contents lists available at ScienceDirect

Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser

The effect of involvement on visual attention and product choice
Bridget K. Behe a, Mikyeung Bae b,n, Patricia T. Huddleston b, Lynnell Sage a a Department of Horticulture, Michigan State University, East Lansing, MI, USA;
Department of Advertising and Public Relations, Michigan State University, East Lansing, MI, 48824, USA

b

art ic l e i nf o

a b s t r a c t

Article history:
Received 28 March 2014
Received in revised form
19 January 2015
Accepted 20 January 2015
Available online 4 February 2015

Our study examined the effect of consumers' level of involvement on visual attention to product, information sign and price sign guided by the Elaboration Likelihood Model (ELM). We also investigated the relationship between visual attention captured by eye fixation on information and price sign and

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