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Effective Communication

In: Business and Management

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Effective Communication Case Study Analysis
Kathy Horton
MKT/438
November 02, 2015
Pamela Adams

Effective Communication Case Study Analysis

Introduction
In the content of this paper there is a discussion on effective communication case study. The case that will get analyze in the content of this paper is The Tylenol Murders this change the image of the maker of this product. There is a write up about the different public involved in the case study and the differentiation between the internal and external public involved, along with could this case study been communicated any more effectively. Identifying the different public relations communications tools and techniques that were used to infirm, influence, motivate the public; what other tools would have been used. Last if this were to happen today how would new improve technologies effect this case, mean while because of the recent globalization of market could the result of Tylenol Murders case turn out any different if it occurred today.
Identify the different publics
Johnson and Johnson have been in business for over one hundred years. This company is the maker of the brand name medication Tylenol and is known as a well managed business, but on the morning of September 30th the year 1982 Johnson & Johnson was face with a unforeseen public relation situations. The company learned that the extra-strength Tylenol had been used to murder three people. In passing days there was a report of three more people also dying from the extra-strength Tylenol. Before this occurred Johnson and Johnson was a growing million dollar company. When the murder of the six people occurred the high profile company was caught off guard, but right away they open up to the media to make the public aware of what happen in their company to prevent panicking. After finding of that some wrong information was released, the...

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