... | THE EFFECTIVE ORGANIZATION | |Assignment title: |H&M Corporate Communication Strategy | |Instructor’s name: |Mr. Vasilios Zoumbos | |Student’s name: |Eleni Vasiliou | |Date: |21/03/2014 | |Comments: | | |Grade: |/100 | Title Page 2. Communication H&M Corporate Communication Strategy Table of Contents 1. Introduction.…………………………………...…….……………………………...4 2. Corporate Communication Strategy of H&M.......................................................5 3. External and Internal Communication............................................……………...6 4. Media Communication Plan…….………………………………………………...
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...Introduction: A strong corporate correspondences system helps associations viably speak with inward and outer stakeholders, including representatives, merchants, clients and the general population on the loose. At the point when done successfully, it streamlines correspondences among business capacities, helping administration, human assets and showcasing keep up a brought together voice and reliable messages. Creating a robust corporate correspondences system can help a business flourish by keeping the immoderate mix-ups that unavoidably come about because of miscommunication. LO 1: Understand the importance of corporate communication 1.1Discuss the purpose of corporate communication strategies Corporate Communication is the aggregate of a partnership's exertions to convey viably and gainfully. Clearly the activity that any specific organization takes to accomplish that objective depends in extensive part on the character of the association and its association with its stakeholders (suppliers, group, workers, and clients). In practice, corporate correspondence is a vital device for the contemporary company further bolstering addition a good fortune over its rivals. Directors use it to lead, rouse, induce, and educate representatives and people in general also. (Knaap and Judith, 2003) Motivation behind corporate correspondence is reputation à attempting to addition scope from the broad communications in very nearly any way that could be available...
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...ASSIGNMENT 1 CHAPTER/TOPIC: INTRODUCTION TO CORPORATE COMMUNICATIONS ASSIGNMENT NAME: “CORPORATE COMMUNICATIONS IN ORGANISATIONS” INSTRUCTION: 1. Assignment must be completed in A4 size report writing. 2. Each student is required to submit an individual report that consists of the topic conducted with a minimum page of not LESS THAN 10 pages (excluding content page and covers). 3. Mode: Individual 4. Form of submission: Submit the hardcopy version of the assignment with a PURPLE coloured cover (front & back). 4. Date of Submission: 27 July 2015 (MONDAY) DURING CLASS (4.00PM – 6.00PM) ONLY. 5. Any late submission, 2 marks will be deducted for each day. ** If you have any difficulties in submitting the assignment according to the date given, please come and discuss with me. QUESTION: Corporate communications is a management function used in many organisations. Choose one organisation that interests you from any industry and explain the functions of corporate communication used in that organisation. FORMAT OF THE REPORT: • Front cover/Back Cover (in RED) • Table of content 1.0: Introduction 2.0: Content 3.0: Conclusion 4.0: Appendices 5.0: References • References (no wikipedia) References should be in APA format. • Contents : Font Arial (size 10), justify text paragraph, 2.0 spacing including page numbers on each page. • Titles/Subtitles...
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... British Airways Corporate Communication Contents 1. Summary ......................................................................................................................................... 3 2. Introduction .................................................................................................................................... 4 3. Corporate Communication Strategy ............................................................................................... 5 4. External Communication................................................................................................................. 7 5. Internal Communication ..................................................................................................................... 8 6. Corporate Image, Identity and Reputation ..................................................................................... 9 7. Conclusion..................................................................................................................................... 11 8. Biblograpghy .................................................................................................................................. 12 Any organisation that fails to realise the need and importance of communication (corporate communication) is certain to fail in this highly competitive corporate world. An organisation needs to define their corporate image as a means to...
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...Introduction Communication can be defined as the transfer of message from one person to another. Communication generally helps in the transmission of information’s, ideas, opinions and feelings. Due to communication, understanding is easy and misunderstanding can be avoided. Communication is very essential in personal and professional life. Communication is part of everyday life and plays an important role in business world today, especially in corporate organizations Communication is all about making a space for discussion and talking about how you feel as opposed to just saying what the other person did wrong. It’s about expressing how we feel and how we make people around us feel. Communication is the most suitable way of conveying messages within an organization. There are different types of communication which can be used. Communication can either be neither formal nor informal, according to the occasion the type of communication used can vary. Therefore, effective communication is very important in corporate organizations. The significance of communication is critical to the achievement of your business because you need to influence out in order to achieve your duty. 2. Communication Communication is actually a sharedprocedure of getting mutual understanding, in which people exchange information. Communication can be of two types: 1) written communication 2) oral communication 2.1 Written Communication Written communication is a...
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...Corporate Communication Plan Bus 475 Communications Plan In the business environment it is essential for organizations to communicate their mission, vision, goals, and objectives to all employees and their audience. The most effective way to communicate is through a communications plan. A communications plan is a powerful management tool that when properly written with strategic integrity, alignment, and focus allows all employees and the audience to understand the vision and direction of the organization. An organization with a well developed communications plan will support the organization’s goals and objectives. Communications plan increases employee motivation; it creates awareness, understanding, acceptance, and it also equips personnel with knowledge and motivation to perform their roles effectively. Communications plans must be written in a way that fits the organization; however, there are basic guidelines to help management create an effective communications plan. The first step is to bridge the gap between where the organization is and where it want to go; this is accomplished by shaping the communications plan around organizational goals and how the communications objectives will help achieve said goals. Secondly, objectives should be set at the beginning of the plan; they should be specific, measurable, and attainable. The next step is to identify key messages; the basic facts the organization wants to communicate and the way they want people to...
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...Communication Skills Courses are an integral part of professional education these days. Communication is the life-blood of any organisation in today’s competitive world. The more effective the communication is in an organisation, the more productive it becomes. But communication skills courses are unable to deliver what is expected. This inference is made out of reading many research papers and articles in the area. Almost every research points out gaps between the objectives of these courses and the actual delivery. When the students of some of the professional colleges in NCR were asked about the reasons and their expectations from these courses, 36 per cent students wanted these courses to focus more on improving listening skills, almost...
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...Business Communication Trends Yaaver Siddiqui Business Communication/COM-285 November 20, 2009 Everett Hays Business Communication Trends From the moment of birth, people are constantly trying to communicate with the world. With physical, emotional and cerebral development, our modes of communication change. Without the capacity to communicate effectively, society would not have advanced to its current stage. Nowhere is effective communication more vital than in the workplace. For any business to accomplish its stated goals, effective communication is essential. Companies use different modes of communication to convey their message to the targeted party. Communication may be verbal or written and delivery methods of such communications have evolved drastically. The technological advancements of today allow companies to communicate with a large number of people within seconds. Business communication allows management to convey their ideas and directives to their employees. In the retail sales industry, communication has many levels. Store managers receive direction from the corporate offices, which is then relayed to the assistant managers and employees. The store staff uses these directives to formulate an effective message for the customers, to facilitate increased sales. Corporate communications may consist of upcoming sales, product recalls, new product launches, and changes in company policies, to name a few. Clear instructions are crucial to managing...
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...Organizational Commitment and Communication Matthew Dunscombe COM/530 June 20, 2013 Charles Sherman Organizational Commitment and Communication The following document is a review of Southwest Airlines Company. Additionally, the literature will discuss how different leadership styles would affect group communication in Southwest Airlines Company. Moreover, this document will analyze the different sources of power found in Southwest Airlines Company and how those different sources of power affect group and organizational communication. Furthermore, the current culture in Southwest Airlines Company will be reviewed to identify the motivational theories that would be effective within their culture. Likewise, the role of communication will be evaluated as an element of the theories pronounced. Last, the commitment of the workforce to the organization and Southwest Airlines Company’s relationship to the organization’s communication will be described. Different Leadership Styles Effective leadership in Southwest Airlines Company involves being conscious on how to correspond with all components of the group, involving workers, other executives, clients and stockholders. Southwest Airlines Company communication would be affected by different leadership styles in a good way depending upon the smooth transition between styles. Every unit inside the corporation may involve a diverse communication style and leadership style. Moreover, leaders should be able to acclimate...
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...Effective Communication Holly B. Fannin HCS 325 May 23, 2011 Maureen J. Wishart Effective Communication Within a healthcare organization communication promotes knowledge and is essential for the effectiveness and success of the organization. Communication is important not only to staff, but also to patients who depend on staff for correct and timely information. Here will be examined effective and ineffective methods for sharing communication, how techniques can be applied or modified, and how technology impacts the communication process in a health care organization that is the supply chain for 16 hospitals and 17 imaging and surgery centers. Effective Methods Organizational structure is the system of tasks, workflow, reporting relationships, and communication channels that link all parts of an organization (Lombardi & Schermerhorn, 2007). HCA West Florida Supply Chain uses a combination of horizontal and vertical organizational structure in day to day operations. While the horizontal structure allows each department and member to reach laterally to identify and solve problems, the vertical element required for approvals and decision making in certain areas can be cumbersome. At HCA West Florida Supply Chain several methods of communication have been established. The most effective method has been and is email. This organization communicates with 16 hospitals and 17 imaging and surgery centers spread out over nine counties in west central Florida and also with...
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...Effective Communication Tips Communication Skills Communication Skills Contact Us At Disclaimer Privacy Policy Effective Communication Tips August 27, 2012 By admin Leave a Comment Like Send Be the first of your friends to like this. Communication is a vital part of an individuals life. In fact, communication is one of the distinctive attributes of human kinds. If there is one factor that separates us from animals then it must be our ability to communicate. The story of human evolution is all about developing skills of language and communication.Communication techniques have kept assuming new forms during the course of our journey from ancient ages to 21st century. Life just cannot function without element of communication. Effective communication skills help us in living a better and richer life. Many people assume that communication is all about words but that is a misleading notion. Communication skills also include facial expressions, body language, non-verbal communication and oration skills. Surprisingly, words just constitute 7% of the effective communication whereas rest of the 93% is contributed by other constituents mentioned above. To master the art of effective communication, one needs to be a listener first. Listening is an art which most often www.communicationskills.co.in/effective-communication-tips.htm 1/3 1/12/13 Effective Communication Tips than not is ignored by people. Listening is an integral part of communication in every sphere of...
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...Strengthening Corporate Accountability and Responsibility with Sarbanes-Oxley Act and COSO Enron, Arthur Andersen, WorldCom. What does these companies and others have in common? They involved audit and corporate governance failures, resulting in the erosion of public confidence. Because of these high-profile corporate and accounting scandals, Congress passed the Public Company Accounting Reform and Investor Protection Act, commonly known as the Sarbanes Oxley Act of 2002 (SOX). SOX mandated reforms to improve financial disclosures from corporations and to prevent accounting fraud. I. SOX SOX applies to all public companies in the United States and international companies that have registered equity or debt securities under the Securities Exchange Act of 1934. It is also applicable to accounting firms that provide auditing services to these companies subject to the Act. Its purpose is to enhance corporate accountability and responsibility. The Eleven Titles There are eleven titles in SOX. Title I addresses public company accounting oversight board. Title II addresses an auditor’s independence. Title III addresses corporate responsibility. Title IV address enhanced financial disclosures. Title V addresses analyst conflicts of interest. Title VI addresses commission resources and authority. Title VII addresses studies and reports regarding consolidation, credit rating, violations, enforcement and investment banks. Title VIII addresses corporate and criminal...
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...HR3010 Assignment 1: Literature Review What is the influence of 4 dimensions of Corporate Culture on Organizational Commitment on Organizational Commitment? Table of Content Introduction 3 Training and development 4 Teamwork 5 Employee/Organizational Communication 6 Emphasis on Reward 7 Corporate culture and organizational commitment 8 References 9 Introduction The employee attitude on organizational commitment has changed nowadays; they would no longer want to stay with a particular company for their whole working life. In the past, employees might be happy to remain in the organization where it could provide good job security. However, the competitive pressure from their competitors has made many organizations reluctant to focus on downsizing, restructuring therefore created less job security provided to employees. Many employees considered that their organization has broken the secure organizational bond and unhappiness might bring employees to tend to begin their new job search. With the idea of finding a new job, employees therefore might demotivate with their current job and underperform in the organization. It will become a huge issue for the organization to achieve their objectives as no organizations in fact, can survive in today’s competitive world unless their employees work effectively and are committed to the organization’s goals. Hence, organizations have no choice but have to consider maintaining their employees, especially...
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...DIRECT-TO-CONSUMER COMMUNICATION BY PHARMACUETICAL Abstract This research paper presents an overview of the direct-consumer communication issues by pharmaceutical organizations. In addition, this paper examines some of the sectors that are rampant to litigation within this pharmaceutical industry. It illustrates why effective communication is essential for pharmaceutical organizations, because it greatly affects various levels of productions, reputations, revenues, public awareness, services, products and trademarks. It also includes a comprehensive synopsis regarding the development issues related to applying communications as part of corporate ethics, marketing, publicizing and sales strategy. The example illustrated in this paper is in relation to one of the largest lucrative industry sectors, but applies to all industry sectors and organizations offering both products as well as services. Furthermore, this paper validates an overview of how Johnson and Johnson, one of the world’s philanthropic and ethical leader in the pharmaceutical industry, continues to develop complex organizational issues, such as communications regarding their pharmaceutical marketing practices. Direct-to-consumer communication by pharmaceutical organizations Running head: COMMUNICATION BETWEEN THE PHARMACUETICAL INDUSTRY Communication is defined as “the process by which information is transmitted and understood between two or more people”(McShane & Glinow, 2010, p. 270) Effective communication is currently...
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...Student Name: Tan Yong Wei Student No.: Topic 1: Business codes are the most effective instrument for preventing unethical behavior in the workplace. Business codes are widely used globally to prevent unethical means in the organization, an increasing number of companies have adopted business code ethics, 52.5% of Fortune Global 200 companies in 2004 (Kaptein, 2004) compared to 87% of Fortune Global 200 companies in 2008 (KPMG, 2008). Business codes are a set of official document disclosed by and for a business firm to guide the behavior of managers and employees (Kaptein and Schwartz, 2008). The business code prescribed are related to matters such as human rights, labor conditions, ecological environment, confidential information, conflict of interests, fraud, corruption, product quality, profits, sexual harassment and competitions (Kaptein, 2011). Business codes ethic (BCE) are the fundamentals for corporate social responsibility (CSR) which are used to appraise companies for ethical performances and citizenship. Organizations with excellent CSR are rewarded with fame and reputations (Patick M., 2011), thus leading to better sales and company’s stock price (Ron Robins, 2011). However, business code and CSR appraisal can only prevent unethical behavior in the organization to a certain extent. For example, 15% of Ernst & Young’s executives were prepared to commit unethical conducts to win businesses even though the company implemented business codes (Christopher M., 2012)...
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