Premium Essay

Effective Global Strategy Implementation

In: Business and Management

Submitted By hellcat7007
Words 6502
Pages 27
Manag Int Rev (2011) 51:179–192 DOI 10.1007/s11575-011-0071-6 R e s e a R c h a Rt i c l e

Effective Global Strategy Implementation
Structural and Process Choices Facilitating Global Integration and Coordination
Attila Yaprak · Shichun Xu · Erin Cavusgil



this article offers a contingency framework of global strategy implementation effectiveness on firm performance. The research question we seek to address is what the structural and process requirements are for MNEs to successfully implement global strategy through increased efficiency and effectiveness of integration and coordination across world markets. Our central premise is that MNEs’ capabilities in establishing supporting structural and process mechanisms will enhance the effectiveness and efficiency of implementing their global strategies which would, in turn, lead to better firm performance.

Keywords: Integration and coordination · Global strategy · Firm performance · contingency framework

Received: 25.12.2009 / Revised: 15.08.2010 / Accepted: 11.10.2010 / Published online: 02.04.2011 © Gabler-Verlag 2011 Prof. A. Yaprak () Department of Marketing, Wayne State University, Detroit, USA e-mail: Asst. Prof. S. Xu Department of Marketing and Logistics, University of Tennessee, Knoxville, USA Asst. Prof. E. Cavusgil Department of Marketing, University of Michigan-Flint, Flint, USA


A. Yaprak et al.

Introduction The globalization of the world economy and markets has given rise to the growth of multinational enterprises (MNEs). With the expanded geographical scope and dispersed operations across national borders, managing MNEs effectively has become a challenging task for managers. As such, numerous studies have been conducted to understand what contributes to the success of MNEs in the global market. Many studies have adopted the…...

Similar Documents

Premium Essay

Gloabl Business Strategy

...Successful Corporate Strategy Global Business Strategy 1 - BUS-5024-0LA \ Table of Contents Introduction 3 Discussion of Chapter Readings and Theory 3 Chapter 5: International Trade Theories 3 Chapter 6: The Political Economy of International Trade 3 Chapter 7: Foreign Direct Investment 4 Chapter 11: Global Strategy 4 Chapter 12: Entering Foreign Markets 4 Introduction to the Case 5 Discussion of the Case 6 Definition of the Problem 6 Generation of Alternatives 6 Selection of Criteria 7 Choice of the Solution 7 Discussion of Implementation Plan 7 Strategy Implementation Assumptions 9 Strategy Directions Pursued By CRH 9 Corporate Parenting Roles Employed By CRH 9 CRH’s Acquisition Strategy and Its Contribution 10 How The Group’s Corporate Strategy Creates Value For CRH 10 Conclusion 10 References 13 Appendices 14 Appendix A 14 CRH plc: Dimensions of Successful Corporate Strategy Introduction Successful companies, these are companies that focus their efforts on strategic areas. To meet customer needs, the company must follow an overall organizational strategy. A good strategy helps to permanently preserve and strengthen the position of the target market, consistently meeting customer needs better than their competitors. The company's strategy, a way to focus on the target market segment, including that of their competitors. It is also an organization's plan, drawn up to gain a sustainable advantage over competitors. A strategy is a......

Words: 3699 - Pages: 15

Premium Essay

International Issues in Strategy Implementation

...Intarnational issues in strategy implementation Some obstacles to effective execution The road to effective strategy execution is full of potholes and dangers. What are some of them? * Planning and execution are interdependent. Strategy formulation and implementation are separate, distinguishable parts of the strategic management process. Logically, implementation follows formulation; one cannot implement something until that something exists. But formulation and implementation are also interdependent, part of an overall process of planning-executing-adapting. This interdependence suggests that overlap between planners and “doers” improves the probability of execution success. Not involving those responsible for execution in the planning process threatens knowledge transfer, commitment to sought-after outcomes, and the entire implementation process. * Execution takes time. The successful implementation of strategy takes more time than its formulation. This can challenge managers’ attention to execution details. The longer time frame can also detract from managers’ attention to strategic goals. Controls must be set to provide feedback and keep management abreast of external “shocks” and changes. The process of execution must be dynamic and adaptive, responding to unanticipated events. This imperative challenges managers responsible for execution. * Execution involves many people. Strategy implementation always involves more people than strategy formulation.......

Words: 2031 - Pages: 9

Premium Essay

International Business Machines Corporation (Ibm)

...International Business Machines Corporation (IBM) Name Institution Date Abstract The International Business Machines Corporation work to offer innovation on the global economy through its high value solution and the integrated technology of business model so that it can produce measurable results for its customers. This research study intends to bring out the implementation of IBM in different fields of competition, target market, product strategy, distribution, communication and pricing strategies and in comparison of its implementation in different countries. Introduction The international Business Machines Corporation (IBM) is an international technology corporation based in Armonk, New York, United States. The company manufactures and promotes hardware and software computer products and offers communications, hosting and consulting services with its diverse expertise ranging from nanotechnology to mainframe computers. The Main Line of Business of IBM The birth of the company dates back to 1911 through the a unification of three companies namely; the Computing Scale Company, the International Time Recording Company and the Tabulating Machine Company, thus the formation of the then Computing Tabulating Recording Company. The current IBM adopted its name from the earlier CTR in 1924 and was nicknamed the big blue because of the common use of blue color in its logo, packaging and products (Young et al, 2003). The 8th in ranking of the leading......

Words: 1253 - Pages: 6

Premium Essay

Case #3: Mtv's New Reality comprises of the formulation and implementation of the major goals by considering the appropriate resources by seeing the internal and external resources. The objective of strategic management is to achieve better alignment of corporate policies and strategic priorities. Keeping in mind the four parts of the strategy process: situation analysis, strategy formulation, strategy implementation and strategy evaluation, MTV’s analysis showed that the company was looking for ways to continue its success. MTV formulated digital and global strategies. MTV implemented strategies by creating virtual worlds for many of its shows and expanding in key global markets with more MTV brands using a range of technologies. In this case the strategist of MTV’s target on global digital strategy of digitalizing media infrastructure through social networking. MTV’s strategy is to entertain all the audience by providing according to their clients taste content by digital medium exchange. Strategist have to target young and teenagers and do literate about the dilemma of online satellite connectivity like web store and the website available having the direct linkage with the social sites like Facebook twitter etc. so MTV’s management use this practice to retain more in the heart of their audience. This strategic plan is the major key success for MTV. 2. What challenges do you think MTV might face in crafting future digital and global strategies? No, I do not think MTV will face any......

Words: 811 - Pages: 4

Premium Essay


...Implementation and Standardization Strategies Success in today’s business world implies that all aspects of planning be utilized to the fullest. This includes the analysis segmentation and targeting of a potential market to facilitate sales whether retail, local, or global. When these protocol are combined this results in implementation and standardization strategies. Current research also show that, “targeting implementation also implies developing media and message strategies to reach each selected segment”(Johansson, 2009). Team A will construct a document that reviews the implementation strategy for their products which includes the protocol to be used in the global standardization of the merchandise. Factors influencing local and foreign buyer behavior There are many factors that could influence the local and foreign buyer behavior but in this paper, we will focus on four major aspects of influencing. The four key components that we will elaborate on are Cultural, Social, Personal, and Psychological factors. These four key components can be interchanged on the local and foreign buyers market. Understand these particular factors will not only be a good basis for a successful product launch but it can also help bridge the gap within global affairs and communication. Cultural factors involve many situations depending on the country of orgin, or if there is a specific need for the product within that country. According to Perrau, Culture is essential when it......

Words: 2556 - Pages: 11

Premium Essay


...Human Resource Management Strategy Executive summary Developing and implementing a soundly based strategy for human resource management is a specific area for improvement in the Federation of the Future’s section outlining the Framework for Action. The Federation Human Resources (HR) Strategy was approved in April 2005 and actions to deliver it commenced in June of that year. The support of Department for International Development (DfID) during the years 2007 and 2008 has been fundamental in facilitating the achievement of major elements of the strategy. For the years 2009 and 2010, whilst the key themes of the human resources strategy remain in place, the focus of action shifts to building on achievements to date to cement them into the regular operating practices of the Federation. This is particularly the case in the seven zone offices that sit at the heart of the new operating model. In the context of the 2008 to 2010 strategy, and like the years 2007 and 2008, additional financial resources will be required to support key strategic interventions that will enable the HR department to implement and then operationalise major changes that can be absorbed into the regular operating budget of the department. The Federation can only move forward on HR initiatives by building consensus amongst leaders and the HR community on priorities and approaches. Through a target audience of HR professionals in the Secretariat and National Societies, the programme above will facilitate......

Words: 3277 - Pages: 14

Premium Essay


...processes of strategy Strategy specifically involves two major processes: formulation and implementation. These two major initiatives undertaken by the top managerial level in an organization is regarded as strategic management. Strategy assignment help experts focus on these. 1. Formulation Formulation refers to the analysis of the market condition and plotting adequate strategic actions respectively to gain competitive advantage against the rivals. Strategies are formulated based on the following factors and mainly highlighted in strategy assignment help material: * The nature of organizational business * The target market for a significant product or service * The purchase characteristics of target customers * The geographical scope of the business * The differentiation capability of business * The opportunities and possible threats of the business  2. Implementation It refers to the alignment of resources towards the organizational goals. Implementation depends on a number of factors that include structuring of resources, leadership arrangement, effective communication, management, performance monitoring etc. Strategy assignment help experts suggest that implementation is a useful process to evaluate the progress towards achievement of organizational goals. Strategy assignment help primarily include these processes. Enhance your knowledge on MBA by our strategy assignment help. ------------------------------------------------- Strategy at......

Words: 4413 - Pages: 18

Premium Essay

Cs Report

...Communication in the Workplace Lindsay Street BRISBANE QLD 4010 18 February 2016 Mr Peter Jones Managing Director Global Constructions Aberdeen Street BRISBANE QLD 4001 Dear Mr Jones Attached is the report you requested on 4 February analysing the two major communication problems faced within construction engineering. The report identifies the causes of these communication problems. Recommendations are made that, if implemented within the next year, should minimise the problems. Preparing the report has been challenging and most worthwhile. I will be available if you have any queries or wish to discuss any part of the report in more detail. Yours sincerely Hardik Patel Research Assistant   AN ANALYSIS OF THE COMMUNICATION PROBLEMS FACED WITHIN CONSTRUCTION ENGINEERING, AS AT FEBRUARY 2016 Prepared for: Mr Peter Jones Managing Director Global Constructions Prepared by: Hardik Patel Research Assistant Communication in the Workplace Date of Submission: 18 February 2016 Summary This report was commissioned by Mr. Peter Jones to analyse the causes of communication problems within the construction sector at Global Constructions. The report focuses on the two areas mentioned by Mr. Jones: Problem to archive real time information; and more fragmented than other industries. The report finds that the problem with the archiving the accurate and...

Words: 1825 - Pages: 8

Premium Essay

Integrating Health Interventions for Women, Newborn Babies, and Children: a Framework for Action, they need to access and use cost-effective interventions for maternal, newborn, and child health. The challenge facing weak health systems is how to deliver such packages. Experiences from countries such as Iran, Malaysia, Sri Lanka, and China, and from projects in countries like Tanzania and India, show that outcomes in maternal, newborn, and child health can be improved through integrated packages of cost-effective health-care interventions that are implemented incrementally in accordance with the capacity of health systems. Such packages should include community-based interventions that act in combination with social protection and intersectoral action in education, infrastructure, and poverty reduction. Interventions need to be planned and implemented at the district level, which requires strengthening of district planning and management skills. Furthermore, districts need to be supported by national strategies and policies, and, in the case of the least developed countries, also by international donors and other partners. If packages for maternal, newborn and child health care can be integrated within a gradually strengthened primary health-care system, continuity of care will be improved, including access to basic referral care before and during pregnancy, birth, the postpartum period, and throughout childhood. Introduction Recent Lancet Series on maternal, newborn, and child health1–3 have showed that evidence-based, cost-effective interventions can improve......

Words: 8881 - Pages: 36

Free Essay

Strategic Plan for Biodiversity 2011

...STRATEGIC PLAN FOR BIODIVERSITY 2011-2020 "Living in harmony with nature" 1. The purpose of the Strategic Plan for Biodiversity 2011-2020 is to promote effective implementation of the Convention through a strategic approach, comprising a shared vision, a mission, and strategic goals and targets ("the Aichi Biodiversity Targets"), that will inspire broad-based action by all Parties and stakeholders. The Strategic Plan will also provide a flexible framework for the establishment of national and regional targets and for enhancing coherence in the implementation of the provisions of the Convention and the decisions of the Conference of the Parties, including the programs of work and the Global Strategy for Plant Conservation as well as the Nagoya Protocol on Access to Genetic Resources and the Fair and Equitable Sharing of the Benefits Arising from their Utilization. It will also serve as the basis for the development of communication tools capable of attracting the attention of and engaging stakeholders, thereby facilitating the mainstreaming of biodiversity into broader national and global agendas. A separate Strategic Plan has been adopted for the Biosafety Protocol that will complement the present one for the Convention.8 2. The text of the Convention, and in particular its three objectives, provide the fundamental basis for the Strategic Plan. I.THE RATIONALE FOR THE PLAN 3. Biological diversity underpins ecosystem functioning and the provision of ecosystem......

Words: 1420 - Pages: 6

Free Essay

Send a Sneakpeeq Invite to Your Friends

...Angel Rose Munoz American Intercontinental University Unit 5 Individual Project MKTG 205 – Principles of Marketing August, 17, 2012 Abstract The following information provided in this paper explains how a specified company utilizes proper and effective marketing methods in order to sell their products on a global scale. Furthermore, in reference to the company, their tactics, methods, and constraints within the business involving the target market, pricing strategy, and company competition are demonstrated in this paper as well. The specified company referenced in this report is Mars Inc. Unit 5 Individual Project Introduction The principles of marketing apply to every business and operation that produces and sells some type of commodity in exchange for profit. The marketing mix contains specific tools, which help companies and their marketing team to build and evaluate a product, structure the price based on the value, effectively promote the product, and place the product with best-suited channels of distributions. For a company that operates on a global scale, such as Mars incorporated, these tools are even more important to assess. Describe Main Line of Business of the Company Mars Inc. is one of the largest privately owned companies in the U.S.A alone (FAQs, 2012). Best known for their chocolates and candies; the company offers a diversity of other products from segmented areas within their company concerning pet care products, symbioscience, drinks, gum...

Words: 1846 - Pages: 8

Premium Essay

Pharmaceutical Supply Chain

...medicines through the years of GX’s existence. Through the constant effort of the supply chain officer to reduce the costs of materials, GX was able to maintain the selling price of its products for 12 years, until a significant change in the members of the top management and their ideals took over. The supply chain department and the company itself is at the verge of being out-dated by other companies through technological advancements, and its failure to adhere and adopt to the global standards and methods of supply chain management is placing the fate of the company in a very alarming situation. PROJECT NAME: The Implementation and Practice of Global Supply Chain Standards and Methodologies for a Filipino Pharmaceutical Company. DESCRIPTION OF THE PROJECT: The lack of knowledge on the global standards and methodologies in supply chain management, procrastination, and the lack of interest of the management to develop and adopt a more suitable and stable supply chain practice and strategy are the key factors that hinder the growth of the company. The efforts to expand will all go to waste and will only add unnecessary expenditures. Though the past 20 years for GXI has been a “lucky and fruitful” journey, a drastic change must now take place by strengthening the supply chain management functions and fully utilizing and adopting technological advancements and new concepts. A SWOT analysis of the methods and practices in-use with regards to the supply chain......

Words: 1453 - Pages: 6

Premium Essay

The World Bank

...Business Strategy with IT at the World Bank” 1. How does IT impact the mission of the World Bank? Before we dive deeply into analyzing how IT influences the mission of the World Bank (WB), it is important to understand their missions as well as their core strategy and capabilities fostering these missions. We will first notice changes in the capabilities and business strategies before we see the final impacts; every reflection of these changes shines through the glass of IT-enabled business initiatives. Rarely in business cases, do we see top executives present such strong support for IT development due to heavy upfront investment, possible disruptive business operations, and uncertain return on its investment (Applegate 63). Nevertheless, with a business model that thrives over internationally geographical and cultural differences, it is impossible to succeed without a well-supported IT global network. The WB’s simplified mission in three phrases: fight poverty with passion and professionalism, help people and environment with resources and shared knowledge, and forge partnerships in both public and private sectors. Part one of their mission, the WB has financed 240 projects in 92 countries as assistance to both low-income and developing countries in 2003 (McFarland and Delacey, 3). How the WB achieves this exemplifies their key capability, global IT networks since 1977. This single key capability made it possible for the WB to enforce its first business strategy......

Words: 2233 - Pages: 9

Free Essay


...Technology Accenture IT Strategy and Transformation Services: Maximizing the Value of IT for Today and Tomorrow IT leaders face a formidable challenge: meeting their organizations’ high expectations of IT services while controlling costs and preparing IT to meet the future needs of the business. Amidst increasing globalization and the ever-evolving and complex business and technology landscapes, organizations expect their IT leaders to make strategic investments that will support business growth and agility, capitalize on new and existing technologies to gain competitive advantage, and align IT priorities with business needs. Accenture’s ongoing High Performance IT research reveals that while CIOs want to contribute significant value for their organizations, a host of factors—notably cost-cutting mandates, “keeping the lights on” and fixing troubled projects—inhibit the CIO’s ability to be a value creator. Despite these realities, the research indicates that high-performance IT organizations consistently achieve excellence in IT execution, IT agility and IT innovation, balancing the sometimes opposing demands placed on IT organizations. To respond effectively to today’s challenges, IT organizations need to work differently, leveraging technology in new ways to achieve business results while keeping operating costs low. Accenture helps organizations quickly identify how IT can fuel high performance. We team with IT and business leaders to plan and deploy IT for the......

Words: 1468 - Pages: 6

Premium Essay

Business Strategy

...Contents INTRODUCTION 1 TASK 1 1 TASK 2 1 2.1. ORGANIZATIONAL AUDIT INCLUDING A SWOT ANALYSIS 2 SWOT ANALYSIS OF EXPEDIA 3 2.2 ENVIRONMENTAL AUDIT WITH REFERENCE TO PORTERS FIVE FORCE MODEL 4 2.3 NEED OF STAKEHOLDER ANALYSIS AND ITS SIGNIFICANCE 5 TASK 3: APPROACHES TO STRATEGY EVALUATION AND SELECTION 6 TASK 4 8 1. Who are responsible for the implementation of effective strategy and define their roles 8 2. What resource requirements are needed for the implementation of effective strategy 9 3. Target and timescales required to be monitored and achieved 9 CONCLUSION 10 REFERENCES 10 INTRODUCTION A strategic planning is very important for the success of any organization. It includes vision, mission and creative thinking. In other words, strategic planning provides a positive direction and also draws the measurable goals. In this report we will discuss about the strategic planning process and its role in the success of an organization. After the detailed examination of strategic context, the problematic sections involved in strategic planning are discussed. Finally, the different types of planning techniques in the context of Vodafone have been discussed. (Olsen,2011) TASK 1 PPT attached TASK 2 Vodafone is the world’s second largest telecommunication company which was founded in the year 1991. The company has more than 400 million customers round the globe with its operations extended in around 30 countries. It also provides......

Words: 2684 - Pages: 11